loader from loading.io

How One Brand Grew from Six to Eight Figures in a Year feat. Joe Putnam

Beyond 7 Figures: Build, Scale, Profit

Release Date: 04/25/2025

Make Your Business More Profitable with Better Planning feat. Gray MacKenzie show art Make Your Business More Profitable with Better Planning feat. Gray MacKenzie

Beyond 7 Figures: Build, Scale, Profit

Learn how to build systems that make your business run smoothly without you being involved in everything If you're bringing in good revenue but somehow your profits keep getting smaller, this episode is for you. Look, most of us focus on getting more clients and making more sales, but here's what I've learned - your biggest problem might be in how you're actually managing your projects. In this episode, Gray MacKenzie shows us why agencies are working harder but making less money, and the simple systems that can help you stop being the bottleneck in everything your team does. Gray MacKenzie...

info_outline
Billionaire's Secret: Buy Don't Build with Richard Parker show art Billionaire's Secret: Buy Don't Build with Richard Parker

Beyond 7 Figures: Build, Scale, Profit

How to Scale Beyond 7 Figures Through Strategic Business Acquisitions and Creating Maximum Value Here's what drives me absolutely crazy - I watch brilliant entrepreneurs work themselves to death chasing organic growth while missing the strategies that could multiply their wealth overnight. Everyone's obsessing over marketing tactics, but they're ignoring the playbook that the ultra-wealthy have been using for decades. In this episode, I sit down with Richard Parker to expose how buying businesses at lower multiples and integrating them into higher-multiple operations literally manufactures...

info_outline
Who Should You Hire and Keep? feat. Debra Boggs show art Who Should You Hire and Keep? feat. Debra Boggs

Beyond 7 Figures: Build, Scale, Profit

Learn how to hire A-players who deliver 10x ROI, build an employer brand that attracts top talent, and avoid the costly mistakes that drive elite performers away. What if I told you that the difference between hiring an A-player versus a C-player could mean the difference between a 10-to-1 ROI and barely breaking even? In this episode of Beyond Seven Figures, I sit down with executive career strategist Debra Boggs to explore the critical differences between A-players, B-players, and C-players in the workplace, and why most business owners are unknowingly sabotaging their ability to attract...

info_outline
Fixing Landing Pages That Waste Money Per Lead with Sahil Patel show art Fixing Landing Pages That Waste Money Per Lead with Sahil Patel

Beyond 7 Figures: Build, Scale, Profit

Learn how to stop wasting money per lead on bad CTAs If you're spending thousands of dollars per lead and wondering why your landing pages aren't converting, this episode is for you. The marketing world is obsessed with fancy ads and perfect audiences, but here's what I know - most of the time, your biggest opportunity is sitting right there on your landing page. In this episode, I sat down with Sahil Patel to uncover the shocking truth about why common call-to-action buttons like "Request a Demo" are killing your conversions, and reveal the simple changes that can double your results. We...

info_outline
Turn Podcasts Into Revenue Machines with Tom Hunt show art Turn Podcasts Into Revenue Machines with Tom Hunt

Beyond 7 Figures: Build, Scale, Profit

Learn how to scale beyond seven figures using podcast-driven growth Everyone's chasing the latest marketing tricks while I've been watching smart business owners quietly use one simple strategy to close huge deals. In this episode, I sit down with Tom Hunt to share the truth about B2B podcasting that most people get wrong. We talk about how his 11th podcast guest became a $2M client before the episode even went live, why 97% of your prospects aren't ready to buy right now, and the 7-hour rule that can cut your sales time in half. This isn't about making content - it's about making money. Tom...

info_outline
Vision Driven Exit: How QFI Built a Multi-Million Dollar Food Tech Success feat. Raf Peeters show art Vision Driven Exit: How QFI Built a Multi-Million Dollar Food Tech Success feat. Raf Peeters

Beyond 7 Figures: Build, Scale, Profit

Learn how to create a vision-driven exit while building a business that puts people first and generates exponential value In this powerful episode, I sit down with one of the most genuine entrepreneurs I know to explore how to achieve a vision-driven exit by focusing on the real drivers behind sustainable business growth. We dive deep into how solving critical customer problems rather than chasing trends, investing heavily in team development, and maintaining unwavering intentionality during major business decisions can transform a startup into a multi-million dollar success story with the...

info_outline
The Truth Behind Founder Fuel feat. Regan Archibald show art The Truth Behind Founder Fuel feat. Regan Archibald

Beyond 7 Figures: Build, Scale, Profit

Learn How the Story Behind Founder Fuel Transformed My Life and Business What if I told you that a simple question - "Can you make me superhuman?" - would lead to the most powerful cognitive enhancement formula I've ever experienced? In this revealing episode, I pull back the curtain on the 18-month journey behind Founder Fuel, sharing the exact process my friend Regan Archibald and I used to develop what has become a game-changing nootropic. From fixing my gut health and optimizing my sleep to the precise nano-extraction process that makes our kratom bioavailable, you'll discover how we...

info_outline
Sleep Secrets of Top CEOs for Peak Performance feat. Ben Greenfield show art Sleep Secrets of Top CEOs for Peak Performance feat. Ben Greenfield

Beyond 7 Figures: Build, Scale, Profit

Secrets of CEOs for Peak Performance What if I told you the sleep secrets of CEOs could be the difference between mediocre performance and absolutely crushing it in the boardroom? Look, Jamie Diamond from JP Morgan Chase didn’t just randomly mention elite athletes when describing great leaders – there’s a direct connection between physical optimization and executive performance. In this episode, we dive deep into the sleep optimization strategies that top CEOs use to maintain the stamina, mental clarity, and decision-making capabilities needed to lead at the highest levels. We’re...

info_outline
Business Growth Starts With Inner Growth feat. Mike Brcic show art Business Growth Starts With Inner Growth feat. Mike Brcic

Beyond 7 Figures: Build, Scale, Profit

Learn how stepping away from your business can lead to breakthrough ideas and personal growth In this episode of the Beyond 7 Figures podcast, talking about how powerful it can be for entrepreneurs to step away from their daily routines and go on meaningful adventures. You’ll hear how getting out of your usual environment like traveling to remote places with no distractions can spark big ideas, fresh thinking, and personal growth. We talk about how stillness, nature, and deep reflection help solve problems and bring more clarity and purpose to both business and life. Our guest is Mike Brcic,...

info_outline
Caring More = Earning More: The Empathy Business Case feat. Chris Yoko show art Caring More = Earning More: The Empathy Business Case feat. Chris Yoko

Beyond 7 Figures: Build, Scale, Profit

Learn how to scale authentic empathy and create meaningful impact in business while building sustainable wealth Look, we live in a crazy world right now. The news is screaming that the sky is falling, social media's got everyone at each other's throats, and AI is encouraging shortcuts over real connection. But here's what I know - with every challenge comes an equal and opposite opportunity. In this episode, I sit down with Chris Yoko to dive deep into what really separates successful entrepreneurs from everyone else: genuine care. Not the kind you SAY you have, but the kind people actually...

info_outline
 
More Episodes

Learn how to to Scale from 6 to 8 Figures in Just One Year

Grow your business faster, make smarter marketing decisions, and stop missing out on sales. In this episode of the Beyond 7 Figures podcast, hear how one expert helped a company go from $25,000 to $90,000 a month in just 90 days and reach 8 figures in one year. Learn why getting a high return on ad spend (ROAS) isn’t always a good thing, what really holds businesses back from growing, and how fixing your operations can lead to bigger profits. No matter what kind of business you run, products, services, or agency. These tips can help you scale the right way.

Joe Putnam is the founder of Conversion Engine, an agency that specializes in growing e-commerce brands through data-driven marketing strategies. Drawing from his experience scaling a client from six to eight figures in just one year, Joe shares insights on channel selection, attribution challenges, and the importance of looking beyond first-click metrics. His approach combines Meta ad campaigns, email and SMS optimization, and operational excellence to create sustainable growth. Joe's expertise extends beyond e-commerce, with applicable strategies for service businesses, B2B companies, and agencies looking to scale predictably.

KEY TAKEAWAYS:

  • A high return on ad spend (ROAS) might look good, but growing at a lower ROAS can actually make more money.
  • Many businesses struggle to grow not because of bad marketing, but because their operations aren’t ready to handle more sales.
  • You don’t need to be on every platform; it’s better to focus on one or two channels that give the best results.
  • Most of your profit comes after the first sale, so it’s important to build strong follow-up and repeat customer systems.
  • Ads don’t always get credit right away, since many people buy days or even weeks after seeing them.
  • The best way to grow is by using clear data to make smart decisions instead of guessing or following trends.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com