How One Brand Grew from Six to Eight Figures in a Year feat. Joe Putnam
Beyond 7 Figures: Build, Scale, Profit
Release Date: 04/25/2025
How One Brand Grew from Six to Eight Figures in a Year feat. Joe Putnam
Beyond 7 Figures: Build, Scale, Profit
Learn how to to Scale from 6 to 8 Figures in Just One Year Grow your business faster, make smarter marketing decisions, and stop missing out on sales. In this episode of the Beyond 7 Figures podcast, hear how one expert helped a company go from $25,000 to $90,000 a month in just 90 days and reach 8 figures in one year. Learn why getting a high return on ad spend (ROAS) isn’t always a good thing, what really holds businesses back from growing, and how fixing your operations can lead to bigger profits. No matter what kind of business you run, products, services, or agency. These tips can help...
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Why Text Messaging Works Better Than E-mail ft. Chris Brisson
Beyond 7 Figures: Build, Scale, Profit
Learn how text messaging can transform your business communication and close more deals Are you missing out on connecting with 88% of your prospects simply because they never open your emails? In my conversation with Chris Brisson, we uncover why text messaging has become an essential communication tool that many businesses overlook. Chris reveals how implementing text messaging strategically throughout your customer lifecycle can dramatically improve lead engagement, reduce no-shows, and strengthen client relationships without additional costs or effort. I'm thrilled to bring you this...
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How to Leverage AI for Business Growth Without Losing Trust
Beyond 7 Figures: Build, Scale, Profit
Learn how AI is changing the way businesses grow and connect with people. AI is changing the game in marketing, content creation, and business growth. But here’s the real question how do you use AI without losing the personal touch that sets your business apart? In this episode, I sit down with Ronsley Vaz, an expert in podcasting and business, to talk about the balance between AI and human connection. He breaks down how you can leverage AI to scale, reach more people, and tell better stories without sounding robotic. Whether you’re new to AI or looking for smarter ways to integrate...
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Developing Your Unique Advantage Point
Beyond 7 Figures: Build, Scale, Profit
Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that...
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How to Get Started with Outbound
Beyond 7 Figures: Build, Scale, Profit
Learn to generate high-quality leads with outbound sales. Most businesses rely on word-of-mouth and referrals to grow, but what happens when those slow down? Too many companies write off outbound as “ineffective” because they’ve tried blasting cold emails or LinkedIn messages—only to get ignored. The truth is, outbound isn’t dead; bad outbound is. In this outbound sales masterclass, we’re breaking down the right way to do outbound—the method that consistently books calls, builds relationships, and fills your pipeline with ideal clients: The Super Consumer Advantage – How to...
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How to Leverage AI as a Small Business Owner
Beyond 7 Figures: Build, Scale, Profit
Learn how to use AI to streamline operations, make smarter decisions, and stay competitive. AI is transforming industries at an unprecedented pace, but while some see it as a threat, the smartest entrepreneurs are using it as their competitive advantage. The reality is that AI isn’t here to replace you. It is here to amplify your capabilities if you know how to use it strategically. In this AI deep dive, we’re breaking down the strategies that separate AI-powered professionals from those who are falling behind: Beyond Basic AI Use – How to avoid generic AI outputs and refine results for...
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Why Racing and Business Have More in Common Than You Think ft. Branson Gaudet
Beyond 7 Figures: Build, Scale, Profit
Learn how thinking like a racer can help you move faster and smarter in business. Winning in racing isn’t just about being the fastest on the track—it’s about strategy, precision, and making the right moves at the right time. The difference between first place and 20th can be a fraction of a second, just like the difference between a struggling business and a thriving one can come down to small, strategic shifts. Success in both worlds requires optimization, branding, and the ability to adapt quickly to new challenges. In this episode, we’re exploring the surprising connections between...
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How to Keep Clients for Life feat. Joe Beecroft and Walker Renfrow
Beyond 7 Figures: Build, Scale, Profit
Learn how to implement retention strategies that drive sustainable growth and stop client churn. Most businesses pour endless time and money into generating new leads, closing deals, and driving sales. But what if I told you that the real key to long-term, scalable growth isn’t just about getting clients—it’s about keeping them? Too many companies focus on the front end of sales while ignoring the leaky bucket in their business: high client churn. And here’s the truth—if you don’t fix retention, no amount of lead generation will help you scale sustainably. In this episode, we’re...
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The Secret to Getting More Leads with LinkedIn Ads and Organic Content feat. AJ Wilcox
Beyond 7 Figures: Build, Scale, Profit
Learn how to use LinkedIn’s organic and paid strategies to attract leads and boost conversions. Most B2B marketers know that LinkedIn is a goldmine for leads, but few truly know how to tap into its full potential. They post content, run ads, and hope for the best—without a clear strategy to maximize engagement and conversions. But here’s the thing—LinkedIn success isn’t just about showing up; it’s about showing up the right way. In this LinkedIn marketing masterclass, I’m breaking down the strategies that separate high-performing professionals from the rest: Organic Authority...
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The Million Dollar Mindset | How Top Entrepreneurs Think, Lead and Succeed feat. Stephanie Vaughan and Tom Trush
Beyond 7 Figures: Build, Scale, Profit
Learn how to master your mindset, embrace discomfort and turn challenges into opportunities. Today, we’re talking about a key but often overlooked part of success—mindset. The most successful entrepreneurs credit their resilience, adaptability, and ability to embrace discomfort as the real game-changers. In this episode, we’ll break down what it takes to build a strong mindset, manage stress, and create habits that set you up for long-term success. Joining me today are Stephanie Vaughan and Tom Trush, experts in business growth. Stephanie has helped companies generate over $100 million...
info_outlineLearn how to to Scale from 6 to 8 Figures in Just One Year
Grow your business faster, make smarter marketing decisions, and stop missing out on sales. In this episode of the Beyond 7 Figures podcast, hear how one expert helped a company go from $25,000 to $90,000 a month in just 90 days and reach 8 figures in one year. Learn why getting a high return on ad spend (ROAS) isn’t always a good thing, what really holds businesses back from growing, and how fixing your operations can lead to bigger profits. No matter what kind of business you run, products, services, or agency. These tips can help you scale the right way.
Joe Putnam is the founder of Conversion Engine, an agency that specializes in growing e-commerce brands through data-driven marketing strategies. Drawing from his experience scaling a client from six to eight figures in just one year, Joe shares insights on channel selection, attribution challenges, and the importance of looking beyond first-click metrics. His approach combines Meta ad campaigns, email and SMS optimization, and operational excellence to create sustainable growth. Joe's expertise extends beyond e-commerce, with applicable strategies for service businesses, B2B companies, and agencies looking to scale predictably.
KEY TAKEAWAYS:
- A high return on ad spend (ROAS) might look good, but growing at a lower ROAS can actually make more money.
- Many businesses struggle to grow not because of bad marketing, but because their operations aren’t ready to handle more sales.
- You don’t need to be on every platform; it’s better to focus on one or two channels that give the best results.
- Most of your profit comes after the first sale, so it’s important to build strong follow-up and repeat customer systems.
- Ads don’t always get credit right away, since many people buy days or even weeks after seeing them.
- The best way to grow is by using clear data to make smart decisions instead of guessing or following trends.
Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.
The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.
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