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S8 Ep32 TAILORED THRIFTS: Sierra started her vintage business as a college sophomore, alongside her fashion merchandising degree - on sustainable fashion in a college town.

Pre-Loved Podcast with Emily Stochl

Release Date: 11/18/2024

S9 Ep23 ESTATE SALES.NET: General Manager, Marika Clemow - on the technology innovating estate sales for the modern day secondhand buyers and shoppers. show art S9 Ep23 ESTATE SALES.NET: General Manager, Marika Clemow - on the technology innovating estate sales for the modern day secondhand buyers and shoppers.

Pre-Loved Podcast with Emily Stochl

On today’s show, we’re chatting with Marika, the general manager of – she’s a global expert in the secondhand market, her career spanning career spanning from auction houses in Sydney and London to making the estate sale space more technologically-innovative for the modern day secondhand buyers and shoppers.  Now, listeners of this show will probably be familiar with – the place to find estate sales online. On today’s episode you’re going to hear about some of the new ideas – like virtual line management and hybrid auction sales – that are making estate sales more...

info_outline S9 Ep22: PICKLE: Julia O’Mara, co-founder of Pickle, a peer-to-peer fashion rental marketplace - on building the sharing economy for fashion, working with influencers, and raising $12M. show art S9 Ep22: PICKLE: Julia O’Mara, co-founder of Pickle, a peer-to-peer fashion rental marketplace - on building the sharing economy for fashion, working with influencers, and raising $12M.

Pre-Loved Podcast with Emily Stochl

On today's show, we're chatting with Julia O'Mara, the co-founder of Pickle, the peer-to-peer fashion rental marketplace. Pickle's goal is making it easier and more affordable to rent high-quality clothing within communities – on today's episode, Julia will tell you about how she was working in business and product engineering when she had this idea: a gap in the fashion market. And it led her to build Pickle, a first-of-its kind platform, which – in less than a year – has boomed onto the scene, recirculating 100,000 items, top lenders paying their NYC rent with their Pickle earnings!...

info_outline S9 Ep21 VERY BREEZY: vintage bridal studio, luxury fashion curator and wardrobe stylist, Brie - on collecting vintage fashion and building a business around what you love. show art S9 Ep21 VERY BREEZY: vintage bridal studio, luxury fashion curator and wardrobe stylist, Brie - on collecting vintage fashion and building a business around what you love.

Pre-Loved Podcast with Emily Stochl

This episode is brought to you by Classic Coco, thank you for making Pre-Loved Podcast possible!   This is the space where we  talk about all things vintage, secondhand and pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you!  On today’s show, we’re chatting with Brie, the founder of Very Breezy, a luxury vintage fashion studio in New York. Brie is a lifelong...

info_outline S9 Ep20 LA RETRO GIRL: long-time vintage dealer, Monique Gatillon - on how perseverance, divine timing and positive mindset contributes to the success of her business. show art S9 Ep20 LA RETRO GIRL: long-time vintage dealer, Monique Gatillon - on how perseverance, divine timing and positive mindset contributes to the success of her business.

Pre-Loved Podcast with Emily Stochl

This episode is brought to you by Classic Coco, thank you for making Pre-Loved Podcast possible!     This is the space where we  talk about all things vintage, secondhand and pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you!  On today’s show, we’re chatting with Monique of LA Retro Girl! You might know her from being a regular vintage dealer at Pickwick...

info_outline S9 Ep19 NOT-A-NORMAL SHOW: Lale Boz, founder, creative director and interior designer - on hosting a market at Barney’s for vintage dealers, artists, indie designers, and 10,000 guests! show art S9 Ep19 NOT-A-NORMAL SHOW: Lale Boz, founder, creative director and interior designer - on hosting a market at Barney’s for vintage dealers, artists, indie designers, and 10,000 guests!

Pre-Loved Podcast with Emily Stochl

This episode is brought to you by Classic Coco, thank you for making Pre-Loved Podcast possible!   This is the space where we  talk about all things vintage, secondhand and pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you!  On today’s show, we’re chatting with Lale Boz, the founder of Normal NYC and the Not-A-Normal Show – which, if you’re listening to this...

info_outline S9 Ep18 BONHAMS: Marissa Speer, Head of Designer Handbags & Fashion in the U.S. - on auctioning Jackie Kennedy’s 1968 wedding dress. show art S9 Ep18 BONHAMS: Marissa Speer, Head of Designer Handbags & Fashion in the U.S. - on auctioning Jackie Kennedy’s 1968 wedding dress.

Pre-Loved Podcast with Emily Stochl

On today’s show, we’re chatting with Marissa, the Head of Designer Handbags & Fashion in the U.S. at Bonhams Auction House. If you’ve listened to the episode we did with Bonham’s UK-based counterpart, Meg Randell, Bonhams is building on its success in offering handbags & fashion by introducing the category to the US market. Marissa bring twenty-years experience to this position, previously she worked at Resurrection Vintage, where she learned to source, date, and place exquisite antique and couture pieces with the world’s most renowned fashion houses, museums, stylists. Then,...

info_outline S9 Ep17 ECLECTIC INVENTORY: Meg Barnes, New York-based interior designer turned dealer - on vintage watches and Coach bags, Betsey Johnson’s yard sale and opening her studio. show art S9 Ep17 ECLECTIC INVENTORY: Meg Barnes, New York-based interior designer turned dealer - on vintage watches and Coach bags, Betsey Johnson’s yard sale and opening her studio.

Pre-Loved Podcast with Emily Stochl

This is the space where we  talk about all things vintage, secondhand a0nd pre-loved across the fashion space! And for new listeners, or longtime pals, to follow along with all things thrift, vintage, rad, retro, and sustainable, you can find me Emily Stochl, across the internet as @emilymstochl. Come hang out I’d love to chat with you!  On today’s show, we’re chatting with Meg Barnes, the founder of Eclectic Inventory. Meg is a New York-based interior designer turned vintage dealer, who started an Etsy shop in 2012. Her side-hustle has grown and evolved – Eclectic Inventory...

info_outline S9 Ep16 THREDUP: Cynthia Lee, Head of Merchandising at ThredUp - on merchandising one of the largest online resale platforms, and curating a 20,000 piece vintage collection. show art S9 Ep16 THREDUP: Cynthia Lee, Head of Merchandising at ThredUp - on merchandising one of the largest online resale platforms, and curating a 20,000 piece vintage collection.

Pre-Loved Podcast with Emily Stochl

Inside ThredUp's Massive Vintage Collection with Cynthia Lee: On today’s show, we’re chatting with Cynthia Lee, the Head of Merchandising at ThredUp, who have just launched a limited-time, first-of-its kind curated assortment of more than 20,000 vintage pieces in partnership with Beyond Retro. From childhood treasure-hunting on San Francisco's Haight Street to managing millions of unique daily listings, Cynthia brings 15 years of merchandising expertise from powerhouse brands like Neiman Marcus, eBay, StockX, and Sephora. A lover of vintage herself, Cynthia spearheaded this initiative, and...

info_outline S9 Ep15 LIDOW ARCHIVE: Haile Lidow, founder of a 9,000+ piece fashion rental archive - on the bedroom dedicated to shoes, and Lidow pieces appearing on Lady Gaga and Chappell Roan. show art S9 Ep15 LIDOW ARCHIVE: Haile Lidow, founder of a 9,000+ piece fashion rental archive - on the bedroom dedicated to shoes, and Lidow pieces appearing on Lady Gaga and Chappell Roan.

Pre-Loved Podcast with Emily Stochl

On today’s show, we’re chatting with Haile Lidow, the founder of Lidow Archive, which is a clothing rental fantasyland of over 9,000 pieces of vintage & contemporary designer clothing and accessories that Haile has collected over the course of 15-years — it now occupies an entire wing of her Los Angeles home/studio. Her pieces have been worn by Chappel Roan, Lady Gaga, and Madonna and that’s because Haile loves the vibrant, the stand-out, the statement making….. And we haven’t even talked about the shoe closet yet, which contains 24 pairs of Marc Jacobs boots, including 9 pairs...

info_outline S9 Ep14 BAG CRAP: Amanda Marcuson, the founder of BAG CRAP, a vintage bag charm brand - on upcycling trinkets and vintage toys into one-of-a-kind handbag charms. show art S9 Ep14 BAG CRAP: Amanda Marcuson, the founder of BAG CRAP, a vintage bag charm brand - on upcycling trinkets and vintage toys into one-of-a-kind handbag charms.

Pre-Loved Podcast with Emily Stochl

On today’s show, we’re chatting with Amanda Marcuson, the founder of BAG CRAP. Bag Crap is a vintage bag charm brand built on nostalgi and individuality Amanda is a longtime vintage collector, with a love of treasure hunting that grew over the years as she spent countless weekends at estate sales, thrift stores, and flea markets searching for quirky items.  She became a luxury handbag resale expert turned designer and charm curator. She uses vintage keychains and repurposed toys to transform nostalgic items into playful one-of-a-kind bag charms that celebrate sustainability.  Her...

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On today’s show, we’re chatting with Sierra, who started her secondhand clothing business, Tailored Thrift, while she was a sophomore in college. She wanted to bring a curated selection of vintage and secondhand to her college town – and what started as popups and markets turned into a brick-and-mortar store. 

I loved hearing about how Sierra worked on her business, almost as a research project tackled alongside getting her fashion merchandising degree. She found that in her college town there was a large group of people who wanted to shop sustainable, but didn’t feel like digging through the racks to thrift their clothing. 

We also shared stories of vintage shopping on travels – from Brimfield Market to the UK – and wild times at summer vintage markets in the Midwest. 

I loved getting to hear from Sierra’s experience as a college student entrepreneur, and I know you will, too  – so, let’s dive right into it!

DISCUSSED IN THE EPISODE:

  • [4:44] Sierra wanted to be a fashion designer, starting in middle school, and she often upcycled her own pieces from the thrift store.
  • [7:36] Sierra worked on her business, almost as a research project tackled alongside getting her fashion merchandising degree. 
  • [12:22] Getting started as a vintage business as a college sophomore.
  • [15:51] Sierra’s first forays into vintage markets, and what she learned from doing them all over the Midwest.
  • [24:34] On her college campus, Sierra found lots of people who wanted to shop sustainably, but needed to figure out how.
  • [29:13] How Tailored Thrift has appealed to the young shoppers in her college town.
  • [32:08] Vintage sourcing from Brimfield to the UK
  • [36:36] The 250 pound antique cash register that Sierra’s mom got her for Christmas for the store.
  • [38:57] Some of the fashion merchandising research Sierra put to use in her store.
  • [43:51] Her love of vintage watches.

EPISODE MENTIONS: 

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SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

  • Patty Weber
  • Kathy Brand
  • Lisa of Queenie & Pearl
  • Lucille of Galipette Vintage
  • KT 
  • Lydia Welp
  • Anastacia Banicke of Goods & Provisions
  • Michael A.
  • Megan Morris
  • Jennifer