Rewind : Words Sell And Are Compelling w/ Chris Forsey
Building the Premier Accounting Firm
Release Date: 07/19/2025
Rewind : Earn That Trusted Spot Online As The Accounting Solution w/ Chris Siebeneck
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! Managing your online presence can be overwhelming. Listen as Chris and Roger discuss the terms we need to know when creating an online strategy. First understand the phrases like Search Engine Optimization (SEO) and Search Engine Marketing (SEM) but there are so many more. Consider using LinkedIn and Google to leverage your website and be the solution your potential clients need. Learn how you can manage your online presence to get clients today offering quality accounting services. Be the solution your clients are...
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AI-Proof Your Accounting Career: Skills for the Future w/ Chris Miller
Building the Premier Accounting Firm
In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Chris Miller, VP at NetGain Solutions, about the evolution and future of accounting software, focusing on AI’s impact and how accounting professionals can adapt to stay relevant and profitable. Learn actionable strategies for embracing new technologies and leveraging AI to enhance your firm’s services by listening to this episode. In This Episode: 00:00 Introduction to Chris Miller and AI 04:15 Evolution of Accounting Software and AI 11:13 AI, Wisdom, and the Accountant’s Role 15:05 Overcoming...
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This Week on BPAF : Chris Miller
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses pricing accounting services effectively with Mark Wickersham.
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Rewind : From Accountant & CPA to Entrepreneur w/ Fred Hunzeker
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! After a career in accounting, as a controller and CFO, the time came to work with and help small business. It began simply helping friends and family with their taxes, but the time came to make the leap and do this seriously, treating the hobby and favor as a business. Even when offering quality services there are challenges. Listen as Fred shares insights and suggestions to progress in your business to achieve your goals. Fred’s real-world advice, his candor is appreciated as we each work with our clients to help them...
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Secrets for Small Businesses and Accountants: A Live Chat with Rick Haskell
Building the Premier Accounting Firm
In this episode of Building the Premier Accounting Firm, Roger Knecht sits down for a live discussion with Rick Haskell about his journey as an entrepreneur, academic, and finance expert. They explore the mindset needed for success in business and valuable lessons for accounting professionals. Rick shares insights from his experience with Goldman Sachs 10,000 Small Businesses program and offers advice for small business owners. Key Takeaways: Understand the crucial role of financial literacy for business owners. Recognize the importance of management training programs in developing...
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This Week on BPAF : Rick Haskell
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses life with Rick Haskell.
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Rewind : Niching? How about Cannabis, CBD & Hemp? w/ Andrew Hunzicker
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! After a successful career as a CPA, controller and an exit from a business it was time for Andrew to move and start something new. This was the time to become an entrepreneur. It was a challenge being enrolled in the “school of hard knocks” but worth it. With that said Andrew shares the best advice he ever got and how it changed his accounting business. Today he is a force to be reckoned with in his industry of choice as the accounting professional. Learn how these principles apply to you as you run your business and why...
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Stop Giving Free Advice! Get Paid as an Advisor w/ Amanda Watts
Building the Premier Accounting Firm
In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Amanda Watts, a business advisory strategist, about transitioning accounting practices into advisory roles. They explore the challenges, pricing strategies, and the unique value accountants bring to business advisory. Key Takeaways: 💡 Define Advisory: Understand advisory as guiding clients to their own solutions through insightful questions, not just providing answers. 🔑 Address Fears: Acknowledge and overcome the fears holding you back from offering advisory services. 💰 Price on...
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This Week on BPAF : Amanda Watts
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses productizing your advisory services with Amanda Watts.
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Rewind : A Healthy Relationship With Money w/ Greg Kesten
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! When offering accounting services do we understand the opportunity we have to become a member of their board of experts? What does that mean and who does it include? How do the accounting principles we use in business also apply at home and vice versa? Helping clients realize they can always manage their money better, personally and professionally. There is a part we can play as accounting professionals that is more than compliancy and financial reports. Listen in as Roger and Greg consider what more we can do to help our...
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Using the right words can make all the difference when marketing and selling your services effectively. They could be the difference between success and failure in your marketing. Are we also leveraging technology to find potential clients? Today there are a number of tools available to help manage, nurture and engage with our potential clients to help them become our next clients.
Listen as Chris and Roger discuss new ways to effectively market accounting services.
Don’t miss this episode!
Also, pay attention to the advice related to working from home. So good points to consider 😊
Your Host: Roger Knecht, president of Universal Accounting Center
Our Guest: Chris Forsey
Chris is the Co-founder of Learner Park Media, a creative agency in Salt Lake City that provides marketing services and solutions to small businesses.
He’s been featured on ABC, NBC, CBS, and Fox as an expert in the field of digital marketing and over the last decade has helped hundreds of entrepreneurs successfully market and grow their business.
In his free time, he can be found at the lake or on the mountain with his wife and three kids in Salt Lake City, UT.
Sponsors:
- Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers:
- Take the time to watch Chris go over the various tools, apps etc. that are available to use as we leverage technology to find and acquire new clients. This is a MUST SEE presentation. Be ready to take some good notes and implement these “best practices” in your business.
- Watch it now by CLICKING HERE!
Remember this, Accounting Success IS Universal.
Listen to our next episode and be sure to subscribe.
For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777