Rewind : Words Sell And Are Compelling w/ Chris Forsey
Building the Premier Accounting Firm
Release Date: 07/19/2025
Get 5-10 Hours Back: How to Delegate Low-Value Tasks w/ Justin Lund
Building the Premier Accounting Firm
Thank you for listening to another episode of Building the Premier Accounting Firm. Today, Roger Knecht and Justin Lund discuss how founders can avoid common mistakes that lead to burnout and chaos. Justin shares his experience building and exiting multiple companies, highlighting the importance of strategic delegation and leveraging accounting insights to gain freedom and profitability in business. This episode is packed with practical advice for accounting professionals looking to scale their firms without sacrificing personal well-being. In This Episode: 00:00 Introduction to Justin Lund...
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This Week on BPAF : Justin Lund
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses delegation with Justin Lund
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Academia’s Big Miss: What Accountants DON’T Learn w/ Brittany Brown
Building the Premier Accounting Firm
In today’s episode, Roger Knecht discusses the evolution of the accounting profession with Brittany Brown, focusing on the impact of AI, the importance of CAS, and changes needed in academic curriculum. They explore how firms can adapt to new technologies and client expectations, emphasizing practical application and efficiency for building a premier accounting firm. In This Episode: 00:00 Introduction & Guest Background 04:49 The Power of Niching in E-commerce 15:31 Transition to Academia: UVU QuickBooks Class 21:00 Passion Project to Full-Time Professor 31:14 Real-World Application in...
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How to Attract and Retain Top Talent w/ Rhamy Alejeal
Building the Premier Accounting Firm
Thank you for tuning in to another episode of Building the Premier Accounting Firm. Today, Roger Knecht and guest Rhamy Alejeal discuss the strategic importance of HR in accounting firms, focusing on how accounting professionals can leverage financial insights to optimize labor productivity and compensation strategies. Learn how to transform HR from an afterthought to a core component of business growth and talent retention. In This Episode: 00:00 Introduction to People Processes 03:42 Rethinking Labor Productivity 12:05 The Importance of HR Processes 20:38 Core Benefits vs. The ‘Wow’...
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This Week on BPAF : Rhamy Alejeal
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses all aspects of HR with Rhamy Alejeal.
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The Hidden Cost of Low Prices w/ Linda Hunt
Building the Premier Accounting Firm
Welcome to another episode of Building the Premier Accounting Firm. In today’s discussion, Roger Knecht and Linda Hunt of Some Solutions discuss how to confidently price accounting services, focusing on the Minimum Aligned Price formula and the emotional impact of money conversations. Learn to overcome self-doubt and set fair, sustainable pricing for your accounting firm. In This Episode: 00:00 Introduction & Remote Accounting Journey 04:01 The Minimum Aligned Price Formula 07:03 Confidence in Pricing & Value 13:54 Mindset Shifts and Value-Based Selling 23:01 Nervous System &...
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This Week on BPAF : Linda Hunt
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses the hidden cost of low prices with Linda Hunt.
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Adopt AI or Fall Behind w/ Yogi Goel
Building the Premier Accounting Firm
Welcome back to the Building the Premier Accounting Firm podcast. In today’s episode, host Roger Knecht and his guest Yogi Goel, cofounder of Maxima, discuss AI’s transformative impact on accounting, moving from transactional tasks to strategic advisory roles. They share insights on leveraging AI as a specialized employee to boost efficiency, client delivery, and firm profitability. This episode offers a clear vision for accounting professionals to adopt AI effectively. In This Episode: 00:00 Yogi Gyal’s Journey to Accounting 02:37 Why Start Maxima AI? 06:21 AI in Accounting: Real vs....
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Rewind : Mastering Content Marketing: Insider Tips from Amazon Best Seller Marco Salinas
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2023! In this episode of Building the Premier Accounting Firm, our esteemed host Roger Knecht sits down with a marketing guru and Amazon Best Selling Author, Marco Salinas. Co-authoring a book with the legendary sales and personal development consultant, Brian Tracy, Marco brings a wealth of knowledge and experience to the table. In this captivating conversation, Roger and Marco explore the fundamentals of marketing, providing you with a clear understanding of what marketing truly entails. They highlight the power of content marketing and offer...
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Your Firm’s Future: Embracing AI w/ Troy Lewis
Building the Premier Accounting Firm
Welcome to another episode of Building the Premier Accounting Firm. Today, Roger Knecht discusses the future of the accounting profession with Troy Lewis, an experienced CPA and BYU professor. They cover the integration of AI, the evolving roles of accountants, and strategies for firm owners to thrive in a rapidly changing landscape. In This Episode: 00:00 Introduction to Troy Lewis 01:34 Why Become an Accountant? 06:01 Bookkeeping vs. Accounting 08:10 The Entrepreneurial Accountant 19:54 Transition to Academia 25:57 Evolution of Accounting Skills: AI 34:56 Embracing AI in Accounting Firms...
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Using the right words can make all the difference when marketing and selling your services effectively. They could be the difference between success and failure in your marketing. Are we also leveraging technology to find potential clients? Today there are a number of tools available to help manage, nurture and engage with our potential clients to help them become our next clients.
Listen as Chris and Roger discuss new ways to effectively market accounting services.
Don’t miss this episode!
Also, pay attention to the advice related to working from home. So good points to consider 😊
Your Host: Roger Knecht, president of Universal Accounting Center
Our Guest: Chris Forsey
Chris is the Co-founder of Learner Park Media, a creative agency in Salt Lake City that provides marketing services and solutions to small businesses.
He’s been featured on ABC, NBC, CBS, and Fox as an expert in the field of digital marketing and over the last decade has helped hundreds of entrepreneurs successfully market and grow their business.
In his free time, he can be found at the lake or on the mountain with his wife and three kids in Salt Lake City, UT.
Sponsors:
- Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers:
- Take the time to watch Chris go over the various tools, apps etc. that are available to use as we leverage technology to find and acquire new clients. This is a MUST SEE presentation. Be ready to take some good notes and implement these “best practices” in your business.
- Watch it now by CLICKING HERE!
Remember this, Accounting Success IS Universal.
Listen to our next episode and be sure to subscribe.
For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777