Rewind : Doing More With & For Your Clients w/ Laura Elkaslassy
Building the Premier Accounting Firm
Release Date: 08/16/2025
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! Managing your online presence can be overwhelming. Listen as Chris and Roger discuss the terms we need to know when creating an online strategy. First understand the phrases like Search Engine Optimization (SEO) and Search Engine Marketing (SEM) but there are so many more. Consider using LinkedIn and Google to leverage your website and be the solution your potential clients need. Learn how you can manage your online presence to get clients today offering quality accounting services. Be the solution your clients are...
info_outlineBuilding the Premier Accounting Firm
In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Chris Miller, VP at NetGain Solutions, about the evolution and future of accounting software, focusing on AI’s impact and how accounting professionals can adapt to stay relevant and profitable. Learn actionable strategies for embracing new technologies and leveraging AI to enhance your firm’s services by listening to this episode. In This Episode: 00:00 Introduction to Chris Miller and AI 04:15 Evolution of Accounting Software and AI 11:13 AI, Wisdom, and the Accountant’s Role 15:05 Overcoming...
info_outlineBuilding the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses pricing accounting services effectively with Mark Wickersham.
info_outlineBuilding the Premier Accounting Firm
Join us as we revisit this conversation from 2021! After a career in accounting, as a controller and CFO, the time came to work with and help small business. It began simply helping friends and family with their taxes, but the time came to make the leap and do this seriously, treating the hobby and favor as a business. Even when offering quality services there are challenges. Listen as Fred shares insights and suggestions to progress in your business to achieve your goals. Fred’s real-world advice, his candor is appreciated as we each work with our clients to help them...
info_outlineBuilding the Premier Accounting Firm
In this episode of Building the Premier Accounting Firm, Roger Knecht sits down for a live discussion with Rick Haskell about his journey as an entrepreneur, academic, and finance expert. They explore the mindset needed for success in business and valuable lessons for accounting professionals. Rick shares insights from his experience with Goldman Sachs 10,000 Small Businesses program and offers advice for small business owners. Key Takeaways: Understand the crucial role of financial literacy for business owners. Recognize the importance of management training programs in developing...
info_outlineBuilding the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses life with Rick Haskell.
info_outlineBuilding the Premier Accounting Firm
Join us as we revisit this conversation from 2021! After a successful career as a CPA, controller and an exit from a business it was time for Andrew to move and start something new. This was the time to become an entrepreneur. It was a challenge being enrolled in the “school of hard knocks” but worth it. With that said Andrew shares the best advice he ever got and how it changed his accounting business. Today he is a force to be reckoned with in his industry of choice as the accounting professional. Learn how these principles apply to you as you run your business and why...
info_outlineBuilding the Premier Accounting Firm
In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Amanda Watts, a business advisory strategist, about transitioning accounting practices into advisory roles. They explore the challenges, pricing strategies, and the unique value accountants bring to business advisory. Key Takeaways: 💡 Define Advisory: Understand advisory as guiding clients to their own solutions through insightful questions, not just providing answers. 🔑 Address Fears: Acknowledge and overcome the fears holding you back from offering advisory services. 💰 Price on...
info_outlineBuilding the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses productizing your advisory services with Amanda Watts.
info_outlineBuilding the Premier Accounting Firm
Join us as we revisit this conversation from 2021! When offering accounting services do we understand the opportunity we have to become a member of their board of experts? What does that mean and who does it include? How do the accounting principles we use in business also apply at home and vice versa? Helping clients realize they can always manage their money better, personally and professionally. There is a part we can play as accounting professionals that is more than compliancy and financial reports. Listen in as Roger and Greg consider what more we can do to help our...
info_outlineJoin us as we revisit this conversation from 2021!
Perhaps you’ve heard the business mantra: “under promise and over deliver”. Maybe you’ve heard again and again how the accounting profession needs to evolve to offer more advisor or coaching services which would compliment the compliance work we perform. But “what” and “how” may be the questions that remain.
Listen as Laura and Roger consider the next steps accounting professionals can take to engage with the clients more, to increase the revenue per client while providing great value. This is a discussion about the Lifetime Value of a client as well as improved client relations.
There is a turnkey process to Implementing Profit First in your accounting business.
Your Host: Roger Knecht, president of Universal Accounting Center
Our Guest: Laura Elkaslassy
Laura Elkaslassy is a certified Profit First Professional. Laura’s passion is enabling business owners to build sustainable businesses through learning how to generate profit, structuring systems for financial success, and earning the income they deserve.
She first started using the term ‘Profit Pioneer’ in early 2016 as a way to eloquently define the broad spectrum of services that she provided to her clients.
She was previously assessed for her personal leadership archetype and the result: Pioneer Seeker. Which in summary has attributes of trying things first, looking outside of the norm, fiercely adventurous, and sees gifts and strengths in others. All of this is true of her nature when it comes to business and accounting.
Exploring and implementing Profit First not only in her own businesses, but for her clients, she has seen tremendous growth, improved management, and inspirational innovation.
It is because of this that Laura wanted to see the Profit First movement expand into Australia. As a result, today Laura is the CEO of Profit First Professionals Australia leading the membership of PFPs to bring greater success to their clients and to nurture the PFP community down under.
Sponsors:
- Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers:
Take a moment and receive your Profit First Instant Assessment:
Get a FREE copy of each of two books all accounting professionals should use to offer trusted strategic coaching services and get paid what they are worth. These must have additions to every accountant’s library to provide the value clients look for today:
- “in the BLACK, nine principles to make your business profitable” – e-book
- “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals
Become a Profit & Growth Expert, prior to helping clients apply the principles from Profit First it’s important to put them in a positive cash flow, thus we need to help our clients and their Profit & Growth Expert. This all begins with the Universal Business model. Learn more what you can do to become a Profit & Growth Expert.
Remember this, Accounting Success IS Universal.
Listen to our next episode and be sure to subscribe.
For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777