Rewind : From Mother & Housewife to a Thriving Accounting Business w/ Ashley Schmitz
Building the Premier Accounting Firm
Release Date: 09/20/2025
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! It is worth it! Ashley has some powerful words to share when building an accounting business. First for foremost, invest in yourself, you are your greatest asset. What do you need to do to improve your worth, the confidence and competence you need to offer quality accounting services? Listen as Ashley shares the many ways working with a coach helped her grow her business and why you need to as well. It’s a game changer! Roger and Ashley have a very open and honest discussion about starting and running a...
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Join us this Wednesday for a new episode where Roger discusses tax strategies with Eric Gordon.
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Join us as we revisit this conversation from 2021! Managing your online presence can be overwhelming. Listen as Chris and Roger discuss the terms we need to know when creating an online strategy. First understand the phrases like Search Engine Optimization (SEO) and Search Engine Marketing (SEM) but there are so many more. Consider using LinkedIn and Google to leverage your website and be the solution your potential clients need. Learn how you can manage your online presence to get clients today offering quality accounting services. Be the solution your clients are...
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In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Chris Miller, VP at NetGain Solutions, about the evolution and future of accounting software, focusing on AI’s impact and how accounting professionals can adapt to stay relevant and profitable. Learn actionable strategies for embracing new technologies and leveraging AI to enhance your firm’s services by listening to this episode. In This Episode: 00:00 Introduction to Chris Miller and AI 04:15 Evolution of Accounting Software and AI 11:13 AI, Wisdom, and the Accountant’s Role 15:05 Overcoming...
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Join us this Wednesday for a new episode where Roger discusses pricing accounting services effectively with Mark Wickersham.
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Join us as we revisit this conversation from 2021! After a career in accounting, as a controller and CFO, the time came to work with and help small business. It began simply helping friends and family with their taxes, but the time came to make the leap and do this seriously, treating the hobby and favor as a business. Even when offering quality services there are challenges. Listen as Fred shares insights and suggestions to progress in your business to achieve your goals. Fred’s real-world advice, his candor is appreciated as we each work with our clients to help them...
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In this episode of Building the Premier Accounting Firm, Roger Knecht sits down for a live discussion with Rick Haskell about his journey as an entrepreneur, academic, and finance expert. They explore the mindset needed for success in business and valuable lessons for accounting professionals. Rick shares insights from his experience with Goldman Sachs 10,000 Small Businesses program and offers advice for small business owners. Key Takeaways: Understand the crucial role of financial literacy for business owners. Recognize the importance of management training programs in developing...
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Join us this Wednesday for a new episode where Roger discusses life with Rick Haskell.
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Join us as we revisit this conversation from 2021! After a successful career as a CPA, controller and an exit from a business it was time for Andrew to move and start something new. This was the time to become an entrepreneur. It was a challenge being enrolled in the “school of hard knocks” but worth it. With that said Andrew shares the best advice he ever got and how it changed his accounting business. Today he is a force to be reckoned with in his industry of choice as the accounting professional. Learn how these principles apply to you as you run your business and why...
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In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Amanda Watts, a business advisory strategist, about transitioning accounting practices into advisory roles. They explore the challenges, pricing strategies, and the unique value accountants bring to business advisory. Key Takeaways: 💡 Define Advisory: Understand advisory as guiding clients to their own solutions through insightful questions, not just providing answers. 🔑 Address Fears: Acknowledge and overcome the fears holding you back from offering advisory services. 💰 Price on...
info_outlineJoin us as we revisit this conversation from 2021!
It is worth it!
Ashley has some powerful words to share when building an accounting business. First for foremost, invest in yourself, you are your greatest asset. What do you need to do to improve your worth, the confidence and competence you need to offer quality accounting services?
Listen as Ashley shares the many ways working with a coach helped her grow her business and why you need to as well. It’s a game changer!
Roger and Ashley have a very open and honest discussion about starting and running a business. The time it takes and the secrets to success.
Enjoy the conversation.
Your Host: Roger Knecht, president of Universal Accounting Center
Our Guest: Ashley Schmitz
Ashley Schmitz, the owner of Each Penny Bookkeeping, is a United States Army veteran, married mother of four. She helps entrepreneurs who are frustrated, struggling, and behind in their bookkeeping, to work in their brilliance and not in their books, so you can stop paying your employees, taxes bills, and late fees now.
Sponsors:
- Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers:
How to add $100k to your business, schedule a time to speak with Ashley to get her advice right HERE-
See what is referred to as the “Turnkey Business Plan” for accounting professionals. This FREE course was designed to cover the 4 topics most asked when building the premier accounting firm. Get ready to take notes and see what you can do to effectively market, sell, price and offer quality accounting services.
There are two essential elements that every coach brings to the relationship. The ability to ask the right questions and then hold you accountable. There is a lot in that statement. See what coaching is available to help you build the premier accounting firm in your area. CLICK THIS & GO HERE NOW!
Learn how to best use technology to leverage your time and get the clients you deserve. This is the turnkey process to market and sell your services effectively. This webinar will cover topics ranging from marketing online using Facebook, LinkedIn, Google Adwords, taking those contacts through a proven sales funnel to nurture them to the point of getting new clients. This is a MUST ATTEND EVENT so register for this webinar and be prepared to take some great notes.
For Additional FREE Resources for accounting professionals check out this collection HERE!
Remember this, Accounting Success IS Universal.
Listen to our next episode and be sure to subscribe.
For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777