Rewind : 5 Skills to Be Successful w/ Rob Brown
Building the Premier Accounting Firm
Release Date: 11/08/2025
This Week on BPAF : Ken LaCroix
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses implementing adisory services in your accounting practice with Ken LaCroix.
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Rewind : What Story Are You Telling? w/ Aleya Harris
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! Why is it we each enjoy a great story? From plays, to shows and movies we are drawn to stories we relate to, in fact, we are especially drawn to those we can see ourselves relating to the heroes. So how does this apply to marketing accounting services? Listen as Aleya and Roger discuss a proven framework that you can apply story telling principles to the narrative we tell in our marketing to help clients relate better to what we do and how in time it can benefit them. It’s time to grow the business, help the clients we have and empower...
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3 Ways To Attract High-Value Accounting Clients w/ Marie Torossian
Building the Premier Accounting Firm
Roger Knecht is joined by Marie Torossian, founder of The Profit Lab, to discuss strategies for accounting professionals to grow successful businesses on the latest episode of Building the Premier Accounting Firm. They cover topics from differentiating services like CFO advisory and coaching to attracting high-value clients with strong growth mindsets, emphasizing the importance of clear communication and accountability. In This Episode: 00:00 Introduction and Torossian’s Background 02:08 Path to Entrepreneurship 05:30 Profit Lab’s Genesis and Separation 09:14 Coaching, Advisory, and...
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This Week on BPAF : Marie Torossian
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses taking action with Marie Torossian.
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Rewind : Yep, from Bartender to Tax & Accounting Specialist w/ Alyssa Lang
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! Listen as Alyssa shares her story along with the lessons learned to build a successful accounting business. Alyssa and Roger discuss the unforeseen challenges and the corresponding solutions to address each. From workflow, systems to client relations and everything in between. Consider this, finding someone to be front facing and interacting with clients in a way that meets our expectations and standards can be a hard, but they do exist. We can build a business that thrives without us working within it doing the day-to-day tasks....
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The Secret to Explaining Your Accounting Pricing w/ Laura Shepherd
Building the Premier Accounting Firm
On this edition of Building the Premier Accounting Firm, Roger Knecht and Laura Shepherd, founder of Momentum BK, discuss pricing strategies for accounting firms, focusing on Shepherd’s “Pricing with Purpose” philosophy. Learn how to categorize services, build confidence, and avoid common pricing pitfalls to grow your accounting business. In This Episode: 00:00 Introduction to Pricing with Purpose 03:49 Categorizing Accounting Services for Pricing 08:42 Deep Dive into Service Categories 14:43 Mindset Shift for Accounting Professionals 19:05 Real-World Pricing Success Stories 24:38...
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This Week on BPAF : Laura Shepherd
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses pricing with purpose with Laura Shepherd.
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Rewind : Helping Business Owners Go From A Job To A Lifestyle w/ Ken Mann
Building the Premier Accounting Firm
Join us as we revisit this conversation from 2021! There are 3 key elements when explaining accounting services so that business owners can understand the value of the work we do, and Ken helps us understand why we need to emphasize each of them in our marketing. As Ken and Roger speak, we are also reminded that this is a personal business. Even more important than the accounting skills we use to take care of our clients it’s the relationships we build that are equally important. Consider this, Ken shares an interesting perspective, think of tax like this: “Taxes I like the report...
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Why Most Accountants Fail to Scale (And How to Fix It) w/ Lahari Neelapareddy
Building the Premier Accounting Firm
In this episode of Building the Premier Accounting firm, host Roger Knecht discusses building a premier accounting firm with guest Lahari Neelapareddy, founder of Tax Hero and LN Accounting Advisors. They cover Lahari’s journey from public accounting to specializing in e-commerce and consumer packaged goods, emphasizing the value of niche marketing and advisory services over traditional compliance work. Lahari shares insights on sustainable growth, avoiding burnout, and the importance of continuous learning for accounting professionals. In This Episode: 00:00 Introduction and Guest Spotlight...
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This Week on BPAF : Lahari Neelapareddy
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses starting businesses with Lahari Neelapareddy
info_outlineJoin us as we revisit this conversation from 2021!
As accounting professionals, we each need to find the time to “sharpen the saw” to offer the quality accounting services our clients expect.
Listen as Rob and Roger discuss each and how they apply to your business as you work to have the premier accounting firm in your area.
This is a great conversation that is both personal and professional. Rob and Roger open up, share some insights that might surprise you as they cover some perspectives on life that really do matter. Consider it a moment to reflect and apply some life lessons in business.
In addition to the 5 skills also listen as Rob then shares 3 things we each need to be.
Enjoy.
Your Host: Roger Knecht, president of Universal Accounting Center
Guest Name: Rob Brown
Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting/fintech profession. He is host of the popular Accounting Influencers podcast which interviews top accounting/fintech leaders and influencers about what makes good accountants great. After Covid hit, he chaired 24 virtual panels with leaders of global accounting networks/alliances to discuss the key issues and challenges (these are all on Youtube). He is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and his company the Business Development Academy, trains accountants to win business. He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You' has been viewed 250K times on Youtube. Rob is a committed Christian, has a black belt in kickboxing, plays chess, loves orange chocolate, is allergic to grapefruit and plays four musical instruments to a decent standard.
Sponsors:
- Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers:
Accounting Influencers podcast, that Rob hosts with Martin Bissett. You can also listen and subscribe to it on the usual iTunes, Spotify etc
- Letting the good ones be great
- TedTalk – The Personal Brand of You
Be sure to also follow the Turnkey Business Plan for accounting professionals. This course is designed to give you the steps, processes and strategies you need to consider to build your business such as:
- Marketing & Sales
- Pricing
- Services to offer
- And more!
For Additional FREE Resources for accounting professionals check out this collection HERE!
Remember this, Accounting Success IS Universal.
Listen to our next episode and be sure to subscribe.
For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777