Rewind : From Mom to Enrolled Agent w/ Jenny Beynon
Building the Premier Accounting Firm
Release Date: 10/18/2025
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses implementing adisory services in your accounting practice with Ken LaCroix.
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Join us as we revisit this conversation from 2021! Why is it we each enjoy a great story? From plays, to shows and movies we are drawn to stories we relate to, in fact, we are especially drawn to those we can see ourselves relating to the heroes. So how does this apply to marketing accounting services? Listen as Aleya and Roger discuss a proven framework that you can apply story telling principles to the narrative we tell in our marketing to help clients relate better to what we do and how in time it can benefit them. It’s time to grow the business, help the clients we have and empower...
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Roger Knecht is joined by Marie Torossian, founder of The Profit Lab, to discuss strategies for accounting professionals to grow successful businesses on the latest episode of Building the Premier Accounting Firm. They cover topics from differentiating services like CFO advisory and coaching to attracting high-value clients with strong growth mindsets, emphasizing the importance of clear communication and accountability. In This Episode: 00:00 Introduction and Torossian’s Background 02:08 Path to Entrepreneurship 05:30 Profit Lab’s Genesis and Separation 09:14 Coaching, Advisory, and...
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Join us this Wednesday for a new episode where Roger discusses taking action with Marie Torossian.
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Join us as we revisit this conversation from 2021! Listen as Alyssa shares her story along with the lessons learned to build a successful accounting business. Alyssa and Roger discuss the unforeseen challenges and the corresponding solutions to address each. From workflow, systems to client relations and everything in between. Consider this, finding someone to be front facing and interacting with clients in a way that meets our expectations and standards can be a hard, but they do exist. We can build a business that thrives without us working within it doing the day-to-day tasks....
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On this edition of Building the Premier Accounting Firm, Roger Knecht and Laura Shepherd, founder of Momentum BK, discuss pricing strategies for accounting firms, focusing on Shepherd’s “Pricing with Purpose” philosophy. Learn how to categorize services, build confidence, and avoid common pricing pitfalls to grow your accounting business. In This Episode: 00:00 Introduction to Pricing with Purpose 03:49 Categorizing Accounting Services for Pricing 08:42 Deep Dive into Service Categories 14:43 Mindset Shift for Accounting Professionals 19:05 Real-World Pricing Success Stories 24:38...
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Join us this Wednesday for a new episode where Roger discusses pricing with purpose with Laura Shepherd.
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Join us as we revisit this conversation from 2021! There are 3 key elements when explaining accounting services so that business owners can understand the value of the work we do, and Ken helps us understand why we need to emphasize each of them in our marketing. As Ken and Roger speak, we are also reminded that this is a personal business. Even more important than the accounting skills we use to take care of our clients it’s the relationships we build that are equally important. Consider this, Ken shares an interesting perspective, think of tax like this: “Taxes I like the report...
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In this episode of Building the Premier Accounting firm, host Roger Knecht discusses building a premier accounting firm with guest Lahari Neelapareddy, founder of Tax Hero and LN Accounting Advisors. They cover Lahari’s journey from public accounting to specializing in e-commerce and consumer packaged goods, emphasizing the value of niche marketing and advisory services over traditional compliance work. Lahari shares insights on sustainable growth, avoiding burnout, and the importance of continuous learning for accounting professionals. In This Episode: 00:00 Introduction and Guest Spotlight...
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Join us this Wednesday for a new episode where Roger discusses starting businesses with Lahari Neelapareddy
info_outlineJoin us as we revisit this conversation from 2021!
If you’re going to take a class, why not go all the way?
This is a great conversation that Jenny and Roger have, one that many of us do as we consider how we see ourselves. In so many words it is our mindset. When do we go from doing a job to being a professional? What does it really mean to refer to yourself as an accountant verses someone doing accounting or a tax preparer to an Enrolled Agent, a Professional Tax Preparer.
Listen as Jenny shares the shift from being risk adverse to becoming an accountrepreneur. She also discusses the change that comes when you go from bringing in a supplemental income to the primary income in the household.
Topics covered also include:
- Running the business as an introvert
- Generating leads and managing them through to becoming clients / customers
- Listening to clients, when they feel heard they feel important
- Happy clients are loyal clients – to build your business you need to make them happy
Enjoy this great episode to help you build the premier accounting firm in your area.
Your Host: Roger Knecht, president of Universal Accounting Center
Guest Name: Jenny Beynon
Jenny has a bachelor’s degree in accounting and more than a decade of experience as a tax preparer and accountant. She is an active Enrolled Agent, which means that she is unrestricted in which taxpayers she can represent before the IRS. As a trained tax strategist, Jenny helps small business owners and individuals keep more of their hard-earned money. Her personal experience as a business owner gives Jenny a unique perspective on the challenges that many businesses face. She lives in Riverton, Utah with her husband and the youngest two of five children. Jenny likes to throw herself into whatever project she is working on, whether that is finding the best way to help her clients save money on their taxes or refinishing furniture in her down time. She puts her all into her work.
Paramount is a professional tax and accounting firm that utilizes licensed professionals to provide valuable tax and accounting services to individuals and businesses. Paramount Tax and Accounting was first opened in Utah in 2008. As the business grew, the founder of the company needed help managing his workload. Jenny was the first preparer he hired to help manage the tax prep load. She then moved from tax prep into administrative accounting and bookkeeping. Several years later after experiencing exponential growth, the owners of Paramount Tax and Accounting decided to franchise the business to allow others the opportunity to achieve success under the Paramount brand. In 2019 Jenny purchased Paramount Tax and Accounting – West Jordan. The first tax season open for business was the 2019 tax return season in 2020 which created many challenges and the need to pivot in offering online and hybrid tax preparation. Having made it through this challenging first year, the 2020 tax season was a relief. Learning to network with others in different fields and take advantage of the opportunities to have their help was instrumental for a successful 2nd tax season.
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- Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers:
Attend this LIVE webinar to learn what you can do to effectively use technology to marketing and sell your accounting services efficiently. This is a MUST DO for anyone working to grow the business and get the clients you deserve. Register now this The Turn-Key Process To Get 2-5 Accounting Clients (& 70-80 Tax Clients) Every Month
Offer quality accounting services as a certified Professional Bookkeeper, QuickBooks Specialist and Professional Tax Preparer. Get the training, certification, coaching & support to be in business for yourself but not by yourself with Universal.
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Remember this, Accounting Success IS Universal.
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For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777