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Rewind : Begin With The End In Mind w/ Tyler Otto

Building the Premier Accounting Firm

Release Date: 02/07/2026

Rewind : Begin With The End In Mind w/ Tyler Otto show art Rewind : Begin With The End In Mind w/ Tyler Otto

Building the Premier Accounting Firm

Join us as we revisit this conversation from 2021! This is an episode you don’t want to miss.  Tyler has a fascinating story to share.  From the stable corporate job to joining the wife in her accounting business. Roger and Tyler have so much to cover as they discuss: Developing a virtual accounting business, never meeting the client and many of the staff in person but working with them remotely Prequalifying potential clients for consideration.  Although he runs a virtual business he still understands is needs to be personable and based on relationship building We all know...

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Your Budget is Wrong: Why Most Forecasts Fail w/ Matt Putra show art Your Budget is Wrong: Why Most Forecasts Fail w/ Matt Putra

Building the Premier Accounting Firm

In this episode of Building the Premier Accounting Firm, Roger Knecht and guest Matt Putra discuss the critical differences between budgeting and forecasting in accounting, emphasizing data-driven decision-making for e-commerce businesses. They explore how financial management, including KPIs and cash flow strategies, helps fast-growing consumer brands optimize profitability and scale effectively, with a focus on AI’s transformative impact. In This Episode: 00:00 Introduction to Matt Putra and 8x 01:03 Matt’s Journey to 8x and Data-Driven Decisions 02:52 Budget vs. Forecast: Key...

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Building the Premier Accounting Firm

Join us this Wednesday for a new episode where Roger discusses budgeting and why most forecasts fail with Matt Putra.  

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Join us as we revisit this conversation from 2021! Beyond the work we do and the accounting reports we create we need to find out and understand how useful the information is to our clients.  Think about it.  What are they really paying us for?  In fact, what are we doing to generate for them a 5 Star Experience? Roger and Tyler have an interesting discussion that we each should consider as we remember what our relationships are and should be with our clients Listen and learn the 3-step process to improve client appreciation and retention.  You’ll want to be ready to take...

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Building the Premier Accounting Firm

Roger Knecht and Michelle Weinstein discuss how accounting professionals can overcome undercharging, set firm boundaries, and increase revenue. Learn strategies to value your expertise and implement sales processes for a thriving accounting firm. In This Episode: 00:00 Introduction to Michelle Weinstein 01:10 Michelle’s Career Journey & Lessons 06:05 The Birth of The Abundant Accountant 09:50 Stop Undercharging and Valuing Services 12:33 Engagement Letters and Scope Creep 17:51 Establishing Boundaries for Your Firm 23:15 Payment Methods and Avoiding Receivables 30:03 Overcoming the Fear...

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Building the Premier Accounting Firm

Join us this Wednesday for a new episode where Roger discusses how to stop undercharging in your firm with Michelle Weinstein.  

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Building the Premier Accounting Firm

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5 Steps to Building Client Trust in Accounting w/ Shady Abboud show art 5 Steps to Building Client Trust in Accounting w/ Shady Abboud

Building the Premier Accounting Firm

Welcome to another episode of Building the Premier Accounting Firm with Universal Accounting Center. Today, Roger sits down with Shady Abboud, to discuss his unique path into accounting, blending entrepreneurial experience with finance expertise. Shady highlights the distinction between bookkeeping and CFO advisory services, emphasizing the strategic role of a CFO in business growth and decision-making for SMBs. Learn how a niche in e-commerce can boost success. In This Episode: 00:00 Welcome Shady 01:31 Shady’s Entrepreneurial Journey to Accounting 05:36 The Strategic Accountant’s...

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Building the Premier Accounting Firm

Join us this Wednesday for a new episode where Roger discusses differences between bookkeeping and CFO adisory services with Shady Abboud.

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Building the Premier Accounting Firm

Join us as we revisit this conversation from 2021! Do we really understand the purpose of the US tax code?  Often our clients are frustrated with the laws and how it affects them individually. Can you explain to them why it is and how they can legally minimize their tax liability?  Steve & Roger have an informative and fun discussion about starting a tax career, the struggles opening a tax business and the successes that followed.  This is a journey you need to hear. Listen for how you can also become a professional and accessible as a tax preparer, it’s what our clients...

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More Episodes

Join us as we revisit this conversation from 2021!

This is an episode you don’t want to miss.  Tyler has a fascinating story to share.  From the stable corporate job to joining the wife in her accounting business.

Roger and Tyler have so much to cover as they discuss:

  • Developing a virtual accounting business, never meeting the client and many of the staff in person but working with them remotely
  • Prequalifying potential clients for consideration.  Although he runs a virtual business he still understands is needs to be personable and based on relationship building
  • We all know this, finding quality staff is a challenge but then we also need to train, manage them while bringing them into the company culture.  Listen as Tyler shares his onboarding process with new employees using a system that is recorded and set for every employee experience.

Now let’s talk tech stack, what are the tools to consider in the business to work efficiently and be productive.

But what does a successful virtual accounting business look like:

  • Of course we need to offer quality accounting services along that include CFO advisory for the clients to be a full-service accounting firm.
  • You need to consider niching the services offered, picking an industry and then you’ll realize the benefits it brings to the firm and the clients.  Hear the 3 things Tyler feels it helps you achieve!
  • When it comes to marketing he makes a great point, ask yourself how does marketing compare to fishing, knowing the catch and using the right bait?

Tyler’s advice, beginning with the end in mind.  What are you really trying to accomplish?

  • Define your scope of services and be willing to say no!

In this episode they also does how accounting is changing but not going away, this is still and always will be relationship based.  Just remember to adjust your mindset from a large corporate world to running a small business.

You’ll want to hear this amazing discussion with a successful accountant.

Your Host: Roger Knecht, president of Universal Accounting Center

Guest Name: Tyler Otto

Tyler D. Otto along with his wife Karen are the owners of Specialty Bookkeeping, LLC, where he

has developed a winning formula for an innovative, virtually based accounting and tax firm. His

company leverages technology to simplify client’s financial processes, creating greater visibility into

their financials and driving profit. He has extensive experience in the finance side of the hotel and

tourism industry where he has also served as the Corporate Director of Finance with Imprint Hospitality

in 2020. His primary focuses include database architecture, Visual Basic scripting, Forecasting,

Budgeting, and Data Mining. His recent activities include doing large financial system migrations for

several companies spanning the hospitality to the construction industry.

Tyler has a passion for team development and promoting fun and collaborative cultures. He

believes that a dedication to continuous improvement and learning is the backbone of any successful

venture. He loves helping clients make more money. His career has been focused on serving as a

financial analyst and business partner, helping business managers make strategic decisions that will

grow their business for years to come.

Tyler is a fanatic about making new relationships and collaborating with others on large projects.

He lives in Salt Lake City, Utah with his wife Karen and two children. When he’s not geeking out in

Visual Basic, he’s found in the woodshop doing any number of woodworking projects, or on his road bike.

Sponsors:

Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

 

Offers:

Whether you are starting or ready to build your accounting business, this is the Turnkey Business Plan course designed to help you plan and work ON your business addressing some key areas that need your attention such as marketing, selling, pricing to offering quality accounting services.  Go here to take this course for FREE!

Also, when it comes to technology and automation, we need to consider how each can be leveraged to help find and nurture your potential clients.  This is a must-see webinar to help you understand what you can do to get new clients and be paid what you are worth.  Grow your business today applying these important lessons within your company.  Register NOW for this webinar and get the accounting, bookkeeping and tax clients you desire applying prove processes and systems that are effective and inexpensive.

 

For Additional FREE Resources for accounting professionals check out this collection HERE!

 

Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.

 

For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777