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Begin With The End In Mind w/ Tyler Otto

Building the Premier Accounting Firm

Release Date: 11/17/2021

Pricing with Confidence w/  Melanie Power & Andrew Robinson show art Pricing with Confidence w/ Melanie Power & Andrew Robinson

Building the Premier Accounting Firm

In this week’s episode, Roger Knecht speaks to  Melanie Power and Andrew Robinson, founders of the global movement for bookkeeper revolution. Melanie is well known for her role at Xero as the head of bookkeeping and growing her own practice to 120 clients in a year. Andrew is a chartered accountant who has transitioned his own mid tier accounting firm from compliance to advisory work tripling his revenue with one third of the clients. He is designing systems that help businesses track their records so they can normalize the tax they pay. In their conversation, Melanie and Andrew share...

Advisory Services w/ Joe Woodard show art Advisory Services w/ Joe Woodard

Building the Premier Accounting Firm

Roger and Joe discuss things  you can do in business to make sure you are going  beyond just providing financial reports but literally stepping into your clients world and helping them do things that can ultimately help them with succession planning.    Learn about the six disciplines of advisory from this conversation Financial advisory Technology advisor Operational advisor Knowledge advisor In this episode, you will learn about data information knowledge and wisdom and that road that you play as you help your clients. Joe also speaks on the importance of attending...

Becoming Creditable w/ Mitchell Levy show art Becoming Creditable w/ Mitchell Levy

Building the Premier Accounting Firm

Roger is happy to bring Mitchell Levy back to the podcast for another timely discussion.  They cover a variety of topics beginning with a subject we each need to consider both personally and professionally, the need to bring creditability to the relationships we have. After hundreds of discussions with successful and influential business leaders, Mitchell shares some of his observations and insights including the need for us all to be timely, and punctual.  Time is a precious commodity so we all can do a better job respecting our time. Roger and Mitchel also discuss the importance of...

Working Remotely with Confidence w/ Hossein Dadkhah show art Working Remotely with Confidence w/ Hossein Dadkhah

Building the Premier Accounting Firm

This is easily something we should discuss more often and it’s time we do it now.  Listen in as Roger and Hossein discuss the benefits afforded the accounting profession when using technology along with the areas of concern we don’t want to forget. They address both the why and how we should be securing our client data.  Of course we try to use technology to work efficiently but we also should consider a multilayered approach to security.  In fact, Hossein shares with us the 3-step approach: protection, detection, response He then points out which and where should you be...

Profit, Then What? w/ Manos Cito show art Profit, Then What? w/ Manos Cito

Building the Premier Accounting Firm

As accounting professionals, we are fortunate to see the success of our clients.  They individually see their wealth increase but what can we do to help them manage that success.  Now that the business owner is profitable what should they be doing with those monies? Listen in as Manos and Roger discuss various options that we can introduce to help them legally limit their tax liabilities, plan for tomorrow, and invest in the business, themselves as well as their key employees. This is the side of business success we need to be more familiar with and be prepared to point them in the...

Effective Online Marketing w/ Nate Hagerty show art Effective Online Marketing w/ Nate Hagerty

Building the Premier Accounting Firm

“Nothing happens until you make a sale” or get a client.  Regardless of how good we are at the services we offer, without paying clients it doesn’t matter. Listen in to this great conversation that Nate and Roger have to address issues and strategies surrounding online marketing to get the leads you need and how to then nurture them to become paying clients. Tax Marketing sounds great but too often we fail to get it done.  Regardless it is essential to grow the business.  So, let’s first accept that we all experience a lack follow-through They will also discuss client...

This Week on BPAF : Nate Hagerty show art This Week on BPAF : Nate Hagerty

Building the Premier Accounting Firm

Join us this Wednesday for a new episode where Roger discusses online marketing with Nate Hagerty.

Meaningful Client Relations, H2H w/ Shane Lukas show art Meaningful Client Relations, H2H w/ Shane Lukas

Building the Premier Accounting Firm

Let’s take a moment and discuss FEAR.  We can define it but more importantly concur it with preparation.  “If ye are prepared ye shall not fear.” D&C 38:30 But how does this apply to an accounting business, you’ll understand, just listen in as Roger and Shane discuss it and the 4 things every accountant should address when running the business. They will also cover things such as: Why “purpose” matters. What difference are we really making? Our Impact / Your Impact – the little bits and pieces that make a difference Next Roger and Shane discuss the power of adding...

Balancing Mental Health & Accountability w/ Ted Paulsen show art Balancing Mental Health & Accountability w/ Ted Paulsen

Building the Premier Accounting Firm

It’s time we talk about us individually, as business owners, entrepreneurs, but also the personal side that we also need to acknowledge as we run the business and work with others. Roger and Ted have an in-depth conversation that covers a variety of topics we all need to consider.  For example, as business owners, an Accountrepreneur, are we coping well with the related stresses?  What self-talk are we having on a daily basis?  What is our relationship with our ego?  Are we open to those around you that are ready to help? When interacting with our peers, our employees do...

Your Money Mindset w/ Melissa Houston show art Your Money Mindset w/ Melissa Houston

Building the Premier Accounting Firm

This is a conversation that everyone will be able to relate to.  Roger and Melissa keep it professional but will also make this personal.  We each have destructive stigmas that we deal with that hold us back, especially when it comes to money.  In fact, everyone has a unique money story. As accounting professionals are we inspiring and empowering our clients to be financially successful? It’s not enough that we provide, we also need to be willing to teach business owners, CEO’s their numbers in business so they can create more profit in their business. Ask yourself this,...

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This is an episode you don’t want to miss.  Tyler has a fascinating story to share.  From the stable corporate job to joining the wife in her accounting business.

Roger and Tyler have so much to cover as they discuss:

  • Developing a virtual accounting business, never meeting the client and many of the staff in person but working with them remotely
  • Prequalifying potential clients for consideration.  Although he runs a virtual business he still understands is needs to be personable and based on relationship building
  • We all know this, finding quality staff is a challenge but then we also need to train, manage them while bringing them into the company culture.  Listen as Tyler shares his onboarding process with new employees using a system that is recorded and set for every employee experience.

Now let’s talk tech stack, what are the tools to consider in the business to work efficiently and be productive.

But what does a successful virtual accounting business look like:

  • Of course we need to offer quality accounting services along that include CFO advisory for the clients to be a full-service accounting firm.
  • You need to consider niching the services offered, picking an industry and then you’ll realize the benefits it brings to the firm and the clients.  Hear the 3 things Tyler feels it helps you achieve!
  • When it comes to marketing he makes a great point, ask yourself how does marketing compare to fishing, knowing the catch and using the right bait?

Tyler’s advice, beginning with the end in mind.  What are you really trying to accomplish?

  • Define your scope of services and be willing to say no!

In this episode they also does how accounting is changing but not going away, this is still and always will be relationship based.  Just remember to adjust your mindset from a large corporate world to running a small business.

You’ll want to hear this amazing discussion with a successful accountant.

Your Host: Roger Knecht, president of Universal Accounting Center

Guest Name: Tyler Otto

Tyler D. Otto along with his wife Karen are the owners of Specialty Bookkeeping, LLC, where he

has developed a winning formula for an innovative, virtually based accounting and tax firm. His

company leverages technology to simplify client’s financial processes, creating greater visibility into

their financials and driving profit. He has extensive experience in the finance side of the hotel and

tourism industry where he has also served as the Corporate Director of Finance with Imprint Hospitality

in 2020. His primary focuses include database architecture, Visual Basic scripting, Forecasting,

Budgeting, and Data Mining. His recent activities include doing large financial system migrations for

several companies spanning the hospitality to the construction industry.

Tyler has a passion for team development and promoting fun and collaborative cultures. He

believes that a dedication to continuous improvement and learning is the backbone of any successful

venture. He loves helping clients make more money. His career has been focused on serving as a

financial analyst and business partner, helping business managers make strategic decisions that will

grow their business for years to come.

Tyler is a fanatic about making new relationships and collaborating with others on large projects.

He lives in Salt Lake City, Utah with his wife Karen and two children. When he’s not geeking out in

Visual Basic, he’s found in the woodshop doing any number of woodworking projects, or on his road bike.


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Whether you are starting or ready to build your accounting business, this is the Turnkey Business Plan course designed to help you plan and work ON your business addressing some key areas that need your attention such as marketing, selling, pricing to offering quality accounting services.  Go here to take this course for FREE!

Also, when it comes to technology and automation, we need to consider how each can be leveraged to help find and nurture your potential clients.  This is a must-see webinar to help you understand what you can do to get new clients and be paid what you are worth.  Grow your business today applying these important lessons within your company.  Register NOW for this webinar and get the accounting, bookkeeping and tax clients you desire applying prove processes and systems that are effective and inexpensive.


For Additional FREE Resources for accounting professionals check out this collection HERE!


Remember this, Accounting Success IS Universal.

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For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777