Are Podcasts the Future of Marketing for Accountants? w/ Christina Lenkowski
Building the Premier Accounting Firm
Release Date: 05/28/2025
Building the Premier Accounting Firm
In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Jeremy Van Groll about niching down into the nonprofit sector and building a thriving accounting business with a strong culture. Jeremy shares his journey from corporate accounting to entrepreneurship, highlighting the unique aspects of nonprofit accounting and the importance of aligning business values with client missions. Key Takeaways: 🔍 Niche Down: Focus on a specific industry, like nonprofits, to build expertise and speak the language of your clients. 🤝 Build a Strong Culture: Define your...
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Join us this Wednesday for a new episode where Roger discusses culture with Jeremy Van Groll
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Join us as we revisit this conversation from 2021! Listen to this discussion with Ken Bostrom as he shares his perspective of 30 years of teaching accounting, how it has changed and now being done. Enjoy the evolution of accounting which now includes computers and software, how things progressed from WordPerfect, Lotus123, ABC Accounting, MYOB to so much more. See how the accounting profession has changed, especially how it has been taught over the years from debits and credits to include software training, from classroom instruction to online courses and programs. It has become easier...
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this episode of Building the Premier Accounting Firm with Universal Accounting Center President Roger Knecht, podcast publicist Christina Lenkowski explains how accounting professionals can leverage podcast guest appearances to position themselves as authorities, build trust, and grow their businesses. Learn the strategies to educate potential clients, repurpose content, and create effective calls to action for lead generation through podcasting. In This Episode: 00:05 Introduction to the Premier Accounting Firm 01:30 The Rise of Podcasting in Marketing 04:41 Building Trust Through Podcasting...
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Join us as we revisit this conversation from 2021! Jennifer works with and advises many accounting professionals as they start and build their business. Listen as she shares suggestions and best practices to help accelerate your success. There are two key elements she feels are necessary, confidence and competence. What does that mean? Understand how working with a coach can be the difference to ensure success. Some good advice, “don’t forget why you started”. Enjoy this next episode in the series to help you Build the Premier Accounting Firm. Sponsors: Helping accounting...
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In this episode of Building the Premier Accounting Firm, Dr. Bijoy John, a board-certified sleep specialist, joins Roger Knecht to discuss the vital connection between sleep and mental health for business owners. He shares actionable strategies to improve sleep quality, manage anxiety, and boost overall well-being, crucial for thriving in the demanding accounting industry. Key Takeaways: ⏰ Prioritize dedicated worry time to manage anxiety and prevent racing thoughts before bed. 📱 Establish a tech-free bedroom to optimize melatonin production and improve sleep quality. 🍽️ Adjust...
info_outlineBuilding the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses sleep with Bijoy John.
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Join us as we revisit this conversation from 2021! What a great topic and value add to an accounting firm. Rhett joins Roger to discuss services that can be offered to distinguish any accounting business as the one working to work with owners of real-estate. Consider this in-depth conversation regarding Cost Segregation and how it can make you the hero for your clients. This may be the unique selling proposition to help you niche your accounting services in the world of real-estate and investment properties. Get ready to take some notes, this is that good. Your Host: ,...
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In this episode of “Building the Premier Accounting Firm,” host Roger Knecht and Robb Zbierski, professional speaker and coach with Freedom Personal Development, explore the critical role of mindset and mental health in achieving business success. They discuss practical strategies for rewiring your brain for optimism and resilience, offering actionable insights to overcome limiting beliefs. Key Takeaways: Recognize the value of having a “head coach” to gain perspective and challenge limiting beliefs. Implement daily, weekly, and quarterly routines to reinforce positive thinking and...
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Join us as we revisit this conversation from 2021! Listen in as Roger and Erin discuss the psychology that can frustrate our efforts to be successful and profitable in business. Consider the things so many of us do that sabotage our individual success and learn the formula to help make profit deliberate and intentional. Dream big enough and start small enough to experience success – baby steps 😊 Erin has worked with accounting professional over the years to know what it takes emotionally and practically to help business owners make profit a priority. Learn about the 5 plates...
info_outlinethis episode of Building the Premier Accounting Firm with Universal Accounting Center President Roger Knecht, podcast publicist Christina Lenkowski explains how accounting professionals can leverage podcast guest appearances to position themselves as authorities, build trust, and grow their businesses. Learn the strategies to educate potential clients, repurpose content, and create effective calls to action for lead generation through podcasting.
In This Episode:
00:05 Introduction to the Premier Accounting Firm
01:30 The Rise of Podcasting in Marketing
04:41 Building Trust Through Podcasting
07:34 Educational Value and Authority in Podcasting
10:46 The Balance of Sharing Expertise
12:02 The Evergreen Nature of Podcast Content
17:08 Crafting a Compelling Guest Pitch
21:56 Creating Engaging Offers for Podcast Audiences
25:36 Maximizing Podcast Listening Experiences
Key Takeaways:
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🎯 Target ideal clients by tailoring podcast topics to specific niches within the accounting industry.
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🎧 Utilize podcast guesting to shorten the sales cycle and build trust with potential clients through extended exposure.
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🔄 Repurpose podcast content into blog posts and social media snippets for evergreen marketing.
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🔗 Create dedicated landing pages with clear calls to action to capture leads from podcast listeners.
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🗣️ Focus on providing value and education during podcast appearances, positioning yourself as an authority without giving away all your secrets.
Featured Quotes:
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Christina Lenkowski: “People want to be consuming their media when they’re on the go.”
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Christina Lenkowski: “Service over self promotion.”
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Roger Knecht: “You can repurpose this [content] indefinitely. It’s evergreen.”
Conclusion:
Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your authority as an accounting professional and market your services more effectively, call 435-344-2060 or schedule an appointment to connect with Roger’s team here.
Sponsors:
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Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers:
Understanding your publicity
https://www.publicityxchristina.com/quiz-landing-page
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Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes.
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Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.
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Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.
Remember this, Accounting Success IS Universal.
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For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777