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Secure Your Future: Build a Business That Sells Itself w/ Nancy Mills

Building the Premier Accounting Firm

Release Date: 10/15/2025

This Week on BPAF : Ken LaCroix show art This Week on BPAF : Ken LaCroix

Building the Premier Accounting Firm

Join us this Wednesday for a new episode where Roger discusses implementing adisory services in your accounting practice with Ken LaCroix.  

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Rewind : What Story Are You Telling? w/ Aleya Harris show art Rewind : What Story Are You Telling? w/ Aleya Harris

Building the Premier Accounting Firm

Join us as we revisit this conversation from 2021! Why is it we each enjoy a great story?  From plays, to shows and movies we are drawn to stories we relate to, in fact, we are especially drawn to those we can see ourselves relating to the heroes. So how does this apply to marketing accounting services? Listen as Aleya and Roger discuss a proven framework that you can apply story telling principles to the narrative we tell in our marketing to help clients relate better to what we do and how in time it can benefit them. It’s time to grow the business, help the clients we have and empower...

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3 Ways To Attract High-Value Accounting Clients w/ Marie Torossian show art 3 Ways To Attract High-Value Accounting Clients w/ Marie Torossian

Building the Premier Accounting Firm

Roger Knecht is joined by Marie Torossian, founder of The Profit Lab, to discuss strategies for accounting professionals to grow successful businesses on the latest episode of Building the Premier Accounting Firm. They cover topics from differentiating services like CFO advisory and coaching to attracting high-value clients with strong growth mindsets, emphasizing the importance of clear communication and accountability. In This Episode: 00:00 Introduction and Torossian’s Background 02:08 Path to Entrepreneurship 05:30 Profit Lab’s Genesis and Separation 09:14 Coaching, Advisory, and...

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This Week on BPAF : Marie Torossian show art This Week on BPAF : Marie Torossian

Building the Premier Accounting Firm

Join us this Wednesday for a new episode where Roger discusses taking action with Marie Torossian.  

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Rewind : Yep, from Bartender to Tax & Accounting Specialist w/ Alyssa Lang show art Rewind : Yep, from Bartender to Tax & Accounting Specialist w/ Alyssa Lang

Building the Premier Accounting Firm

Join us as we revisit this conversation from 2021! Listen as Alyssa shares her story along with the lessons learned to build a successful accounting business. Alyssa and Roger discuss the unforeseen challenges and the corresponding solutions to address each.  From workflow, systems to client relations and everything in between. Consider this, finding someone to be front facing and interacting with clients in a way that meets our expectations and standards can be a hard, but they do exist.  We can build a business that thrives without us working within it doing the day-to-day tasks....

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The Secret to Explaining Your Accounting Pricing w/ Laura Shepherd show art The Secret to Explaining Your Accounting Pricing w/ Laura Shepherd

Building the Premier Accounting Firm

On this edition of Building the Premier Accounting Firm, Roger Knecht and Laura Shepherd, founder of Momentum BK, discuss pricing strategies for accounting firms, focusing on Shepherd’s “Pricing with Purpose” philosophy.  Learn how to categorize services, build confidence, and avoid common pricing pitfalls to grow your accounting business. In This Episode: 00:00 Introduction to Pricing with Purpose 03:49 Categorizing Accounting Services for Pricing 08:42 Deep Dive into Service Categories 14:43 Mindset Shift for Accounting Professionals 19:05 Real-World Pricing Success Stories 24:38...

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This Week on BPAF : Laura Shepherd show art This Week on BPAF : Laura Shepherd

Building the Premier Accounting Firm

Join us this Wednesday for a new episode where Roger discusses pricing with purpose with Laura Shepherd.  

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Rewind : Helping Business Owners Go From A Job To A Lifestyle w/ Ken Mann show art Rewind : Helping Business Owners Go From A Job To A Lifestyle w/ Ken Mann

Building the Premier Accounting Firm

Join us as we revisit this conversation from 2021! There are 3 key elements when explaining accounting services so that business owners can understand the value of the work we do, and Ken helps us understand why we need to emphasize each of them in our marketing. As Ken and Roger speak, we are also reminded that this is a personal business.  Even more important than the accounting skills we use to take care of our clients it’s the relationships we build that are equally important. Consider this, Ken shares an interesting perspective, think of tax like this: “Taxes I like the report...

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Why Most Accountants Fail to Scale (And How to Fix It) w/ Lahari Neelapareddy show art Why Most Accountants Fail to Scale (And How to Fix It) w/ Lahari Neelapareddy

Building the Premier Accounting Firm

In this episode of Building the Premier Accounting firm, host Roger Knecht discusses building a premier accounting firm with guest Lahari Neelapareddy, founder of Tax Hero and LN Accounting Advisors. They cover Lahari’s journey from public accounting to specializing in e-commerce and consumer packaged goods, emphasizing the value of niche marketing and advisory services over traditional compliance work. Lahari shares insights on sustainable growth, avoiding burnout, and the importance of continuous learning for accounting professionals. In This Episode: 00:00 Introduction and Guest Spotlight...

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This Week on BPAF : Lahari Neelapareddy show art This Week on BPAF : Lahari Neelapareddy

Building the Premier Accounting Firm

Join us this Wednesday for a new episode where Roger discusses starting businesses with Lahari Neelapareddy  

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Prepare your business for a thriving future with expert insights into exit strategies and valuation on this episode of Building the Premier Accounting Firm. Today Roger Knecht is joined by Nancy Mills to discuss critical steps for business owners and accounting professionals, from clean financials to navigating emotional transitions. Learn how to maximize business worth and plan for a successful exit.

In This Episode:

00:00 Introduction to Exit Strategies
02:35 Why Transition Planning Matters
05:15 Phases of Business Transition
08:53 Business Valuation Methods
12:50 Negotiating Earnouts and Exits
17:38 Emotional Aspects of Selling
25:38 Strategic Buyer Success Story
32:22 Vending Company Exit Strategy
36:30 Key Takeaways and Final Advice
41:17 Conclusion and Resources

Key Takeaways:

  • Start exit planning at least three years in advance to ensure optimal preparation and avoid common pitfalls.

  • Assemble a diverse advisory team, including accountants, lawyers, wealth managers, and certified exit planners, for comprehensive support.

  • Focus on timely, accurate financials and clearly separate personal and business expenses to boost valuation.

  • Understand various business valuation methods, including EBITDA multiples and the impact of revenue thresholds on buyer interest.

  • Prepare for the emotional aspects of exiting a business by planning for a post-exit purpose and maintaining control during the transition.

Featured Quotes:

  • “They don’t understand. They think that exit planning means you’re putting my company on the market for sale right away.” - Nancy Mills

  • “It’s just like your house. You’ve got to keep it well maintained.” - Roger Knecht

  • “Every business owner needs to understand that they have options and they have many more options than they are currently aware of.” - Nancy Mills

Behind the Story:

Many business owners overlook exit planning, viewing it as a distant concern or a sign of decline. However, unexpected events like the “dismal Ds”—divorce, disease, death, disagreement, or disability—can force an accelerated exit. This episode highlights the crucial role of proactive planning, much like preparing a child for independence, ensuring a business can thrive without the owner’s daily involvement. It emphasizes the emotional journey involved and the need for a supportive advisory team to navigate the process effectively.

Conclusion:

Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here.

 

Sponsors:

Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

 

Offers:

Uncover profitability leaks and get highly accurate, actionable insights that reveal your true profitability potential in each of the 12 profit drivers.

 

$500 for the first 5 to sign up for the Profit Driver Analysis

https://lowenbergconsulting.com/profitdriver

 

Are you ready for a change, both personally and professionally?  Then accept and participate in the Accountrepreneurs Challenge.  This is a FREE opportunity to apply best practices and make this the best year yet in your career.

 

Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today:

  • “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses.

  • “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles.

  • “Your Strategic Accountant” - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions.

  • Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.



Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share.  

 

Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.

 

Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It’s here where you can become a:

 

 

Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.

 

 

Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.

 

For Additional FREE Resources for accounting professionals check out this collection HERE!

 

Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.

 

Remember this, Accounting Success IS Universal.

 

Listen to our next episode and be sure to subscribe.

 

Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback


For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777