182. How to Create Content That Builds and Nurtures Your Audience with Annie Schuessler
Private Practice Elevation with Daniel Fava
Release Date: 03/17/2025
198. Is Traditional SEO Dead for Therapists?
Private Practice Elevation with Daniel Fava
In this episode of the Private Practice Elevation Podcast, you'll discover how the evolving world of SEO and AI is changing the way therapy practices grow online. Daniel Fava sits down with Chris Morin of Moonraker AI to explore actionable SEO strategies, the future of search, and how to prepare your private practice website for the age of AI-powered discovery. Therapists are often overwhelmed by conflicting SEO advice and unsure how to adapt to the fast-changing world of online search. Many feel stuck using outdated tactics or relying on blog content that takes too long to approve...
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197. What Do Practice Owners Need to Know About Billing to Be Successful?
Private Practice Elevation with Daniel Fava
Is it possible to grow a thriving therapy practice while taking insurance? If you've ever wondered whether insurance billing is worth the headache, or how to do it right, this episode is for you. Today’s guest, Jeremy Zug, co-founder of Practice Solutions, breaks down what private practice owners need to know about billing in order to be successful. With over a decade in the healthcare industry and a team that manages billing for thousands of providers, Jeremy brings clarity and strategy to a topic that overwhelms a lot of therapists. Whether you're solo and private pay or...
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196. Are You Wasting Money on Google Ads? Here’s How to Fix It
Private Practice Elevation with Daniel Fava
If you’ve ever tried Google Ads and felt like you were just lighting your money on fire, you’re not alone. This week, Daniel sits down with John Sanders, founder of RevKey—a digital advertising agency that works exclusively with therapists and mental health professionals—to unpack why so many private practices struggle to make Google Ads work, and what you can do differently. In their conversation, John and Daniel dig into the most common reasons therapists waste money on paid ads. And it often starts with your private practice’s website. If your site isn’t...
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195. How To Create an Engaging Homepage for Your Private Practice Website
Private Practice Elevation with Daniel Fava
Your homepage isn't just a digital introduction to your private practice — it's one of the most powerful tools you have to build trust and convert visitors into clients. In this solo episode, Daniel shares his top tips for creating a homepage that doesn’t just look good, but actually works hard for your business. He breaks down exactly what makes a homepage successful, from layout and copy to emotional connection and mobile performance. If you're redesigning your website or wondering why your homepage isn't pulling its weight, this episode will help you focus on what really...
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194. Stop Losing Leads: 3 Ways a CRM Can Transform Your Private Practice
Private Practice Elevation with Daniel Fava
If you’ve ever felt frustrated by missed client inquiries or uncertain about whether your marketing is actually working, you’re not alone. Many practice owners rely on spreadsheets, sticky notes, and scattered inboxes to manage new leads — and the result is lost revenue, inconsistent follow-up, and plenty of sleepless nights. In today’s episode, I’m joined by Brent Stutzman, founder of TheraSaaS, a HIPAA-compliant CRM built specifically for therapists in private practice. Brent brings years of experience helping practices scale through smarter marketing systems, and...
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193. 11 Things Our SEO Team Wishes Every Therapist Knew About SEO - 10 6 25 12.18 PM
Private Practice Elevation with Daniel Fava
If you’ve ever felt unsure about what SEO really is — or why your website isn’t getting the traffic or clients you expected — this episode is for you. Daniel pulls back the curtain on the most common misunderstandings therapists have about SEO and shares what’s actually working in today’s digital landscape. This episode was born out of behind-the-scenes conversations with our Lead SEO Specialist — and the real, recurring questions and roadblocks we see come up with our clients. Whether it’s confusion about how SEO works, frustration over slow results, or the...
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192. Leading with Curiosity: How to Influence Your Team Without Micromanaging
Private Practice Elevation with Daniel Fava
In this episode of the Private Practice Elevation Podcast, we’re joined by Michael Diettrich-Chastain, founder of Arc Integrated — a leadership development consultancy that helps teams and leaders around the world create cultures of engagement, sustainability, and purpose. Michael brings a unique background that blends psychology, therapy, and organizational development. He’s worked in everything from community mental health to corporate coaching and now supports leaders in shaping healthier workplace dynamics. His insights have been featured in Time, Entrepreneur, and The...
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191. The Top Things Every Therapist Should Know About Website Project Management
Private Practice Elevation with Daniel Fava
If you've ever thought, "Just build me a website," and assumed it was a straightforward process, this episode is for you! Daniel is joined by Paula Allera, Private Practice Elevation's own project manager, for a behind-the-scenes look at what really goes into website project management. With a background in web design, development, and digital marketing, Paula brings a rare blend of technical knowledge and operations savvy that helps keep projects on track. In this conversation, Daniel and Paula unpack the often-invisible side of website development — from estimating timelines to...
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190. Keeping Your Practice Compliant—Without Burning Out Your Team with Tiana Kelly
Private Practice Elevation with Daniel Fava
Many therapists in private practice want to run a solid, ethical business—but the idea of “compliance” can feel confusing, overwhelming, or even downright scary. Between HIPAA requirements, proper documentation, and ever-changing policies, it’s tough to know what you don’t know… and easy to put it off for another day. In this episode of the Private Practice Elevation Podcast, Daniel Fava sits down with Dr. Tiana Kelly to demystify compliance and make it feel manageable—even if you're just getting started. Tiana shares how she built the compliance program at Move Forward...
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189. Optimizing Operations: Building a Strong Foundation for Private Practice Growth
Private Practice Elevation with Daniel Fava
Optimizing Operations: Building a Strong Foundation for Private Practice Growth Running a private practice often means wearing multiple hats—therapist, admin, marketer, and CEO. Without the right systems in place, the behind-the-scenes responsibilities can quickly become overwhelming, leading to burnout and limited growth. This episode of Private Practice Elevation explores how creating strong backend systems can help practice owners move from survival mode to sustainable growth. Daniel Fava is joined by Bri Chrisman, founder and CEO of BossCo, an operations-focused agency that...
info_outlineMany therapists know that creating content can be a powerful way to build their practice, establish authority, and connect with potential clients.
However, the process can feel overwhelming—where do you start, what should you write about, and how do you stay consistent?
With the demands of private practice, it’s easy to put content creation on the back burner. But what if there was a way to simplify the process and make it work for you?
In this episode, host Daniel Fava sits down with Annie Schuessler, founder of Rebel Therapist, to explore strategies for content creation that not only elevate an online presence but also nurture a devoted audience.
Whether you're looking to expand beyond private practice or simply strengthen your connection with clients, this conversation is packed with practical insights.
What You’ll Learn in This Episode
Annie and Daniel discuss the essential role of content creation in building trust and authority.
They highlight the importance of truly knowing your audience—understanding their struggles, addressing their misconceptions, and providing content that meets their needs. The episode dives into:
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Why content creation matters – How building a body of work helps with SEO, audience engagement, and long-term visibility.
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Overcoming content overwhelm – The power of breaking things down, identifying key audience struggles, and using that as inspiration for content.
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Developing a content creation ritual – Finding a rhythm that fuels creativity and consistency without feeling like a chore.
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Finding your voice – The more content you create, the clearer your unique expression becomes.
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Less is more – Each piece of content doesn’t have to be exhaustive. Focus on delivering one impactful idea at a time.
Annie reassures therapists that content creation gets easier over time: “Luckily, the more content we create, the more ideas we get.” This growth mindset helps therapists step into content marketing with confidence and clarity.
If you’ve been struggling with content creation or looking for a way to make it more manageable and effective, this episode is for you. Tune in and learn how to create content that not only helps grow your practice but also fosters a community of engaged and loyal followers.