198. Is Traditional SEO Dead for Therapists?
Private Practice Elevation with Daniel Fava
Release Date: 01/05/2026
198. Is Traditional SEO Dead for Therapists?
Private Practice Elevation with Daniel Fava
In this episode of the Private Practice Elevation Podcast, you'll discover how the evolving world of SEO and AI is changing the way therapy practices grow online. Daniel Fava sits down with Chris Morin of Moonraker AI to explore actionable SEO strategies, the future of search, and how to prepare your private practice website for the age of AI-powered discovery. Therapists are often overwhelmed by conflicting SEO advice and unsure how to adapt to the fast-changing world of online search. Many feel stuck using outdated tactics or relying on blog content that takes too long to approve...
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197. What Do Practice Owners Need to Know About Billing to Be Successful?
Private Practice Elevation with Daniel Fava
Is it possible to grow a thriving therapy practice while taking insurance? If you've ever wondered whether insurance billing is worth the headache, or how to do it right, this episode is for you. Today’s guest, Jeremy Zug, co-founder of Practice Solutions, breaks down what private practice owners need to know about billing in order to be successful. With over a decade in the healthcare industry and a team that manages billing for thousands of providers, Jeremy brings clarity and strategy to a topic that overwhelms a lot of therapists. Whether you're solo and private pay or...
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196. Are You Wasting Money on Google Ads? Here’s How to Fix It
Private Practice Elevation with Daniel Fava
If you’ve ever tried Google Ads and felt like you were just lighting your money on fire, you’re not alone. This week, Daniel sits down with John Sanders, founder of RevKey—a digital advertising agency that works exclusively with therapists and mental health professionals—to unpack why so many private practices struggle to make Google Ads work, and what you can do differently. In their conversation, John and Daniel dig into the most common reasons therapists waste money on paid ads. And it often starts with your private practice’s website. If your site isn’t...
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195. How To Create an Engaging Homepage for Your Private Practice Website
Private Practice Elevation with Daniel Fava
Your homepage isn't just a digital introduction to your private practice — it's one of the most powerful tools you have to build trust and convert visitors into clients. In this solo episode, Daniel shares his top tips for creating a homepage that doesn’t just look good, but actually works hard for your business. He breaks down exactly what makes a homepage successful, from layout and copy to emotional connection and mobile performance. If you're redesigning your website or wondering why your homepage isn't pulling its weight, this episode will help you focus on what really...
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194. Stop Losing Leads: 3 Ways a CRM Can Transform Your Private Practice
Private Practice Elevation with Daniel Fava
If you’ve ever felt frustrated by missed client inquiries or uncertain about whether your marketing is actually working, you’re not alone. Many practice owners rely on spreadsheets, sticky notes, and scattered inboxes to manage new leads — and the result is lost revenue, inconsistent follow-up, and plenty of sleepless nights. In today’s episode, I’m joined by Brent Stutzman, founder of TheraSaaS, a HIPAA-compliant CRM built specifically for therapists in private practice. Brent brings years of experience helping practices scale through smarter marketing systems, and...
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193. 11 Things Our SEO Team Wishes Every Therapist Knew About SEO - 10 6 25 12.18 PM
Private Practice Elevation with Daniel Fava
If you’ve ever felt unsure about what SEO really is — or why your website isn’t getting the traffic or clients you expected — this episode is for you. Daniel pulls back the curtain on the most common misunderstandings therapists have about SEO and shares what’s actually working in today’s digital landscape. This episode was born out of behind-the-scenes conversations with our Lead SEO Specialist — and the real, recurring questions and roadblocks we see come up with our clients. Whether it’s confusion about how SEO works, frustration over slow results, or the...
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192. Leading with Curiosity: How to Influence Your Team Without Micromanaging
Private Practice Elevation with Daniel Fava
In this episode of the Private Practice Elevation Podcast, we’re joined by Michael Diettrich-Chastain, founder of Arc Integrated — a leadership development consultancy that helps teams and leaders around the world create cultures of engagement, sustainability, and purpose. Michael brings a unique background that blends psychology, therapy, and organizational development. He’s worked in everything from community mental health to corporate coaching and now supports leaders in shaping healthier workplace dynamics. His insights have been featured in Time, Entrepreneur, and The...
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191. The Top Things Every Therapist Should Know About Website Project Management
Private Practice Elevation with Daniel Fava
If you've ever thought, "Just build me a website," and assumed it was a straightforward process, this episode is for you! Daniel is joined by Paula Allera, Private Practice Elevation's own project manager, for a behind-the-scenes look at what really goes into website project management. With a background in web design, development, and digital marketing, Paula brings a rare blend of technical knowledge and operations savvy that helps keep projects on track. In this conversation, Daniel and Paula unpack the often-invisible side of website development — from estimating timelines to...
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190. Keeping Your Practice Compliant—Without Burning Out Your Team with Tiana Kelly
Private Practice Elevation with Daniel Fava
Many therapists in private practice want to run a solid, ethical business—but the idea of “compliance” can feel confusing, overwhelming, or even downright scary. Between HIPAA requirements, proper documentation, and ever-changing policies, it’s tough to know what you don’t know… and easy to put it off for another day. In this episode of the Private Practice Elevation Podcast, Daniel Fava sits down with Dr. Tiana Kelly to demystify compliance and make it feel manageable—even if you're just getting started. Tiana shares how she built the compliance program at Move Forward...
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189. Optimizing Operations: Building a Strong Foundation for Private Practice Growth
Private Practice Elevation with Daniel Fava
Optimizing Operations: Building a Strong Foundation for Private Practice Growth Running a private practice often means wearing multiple hats—therapist, admin, marketer, and CEO. Without the right systems in place, the behind-the-scenes responsibilities can quickly become overwhelming, leading to burnout and limited growth. This episode of Private Practice Elevation explores how creating strong backend systems can help practice owners move from survival mode to sustainable growth. Daniel Fava is joined by Bri Chrisman, founder and CEO of BossCo, an operations-focused agency that...
info_outlineIn this episode of the Private Practice Elevation Podcast, you'll discover how the evolving world of SEO and AI is changing the way therapy practices grow online.
Daniel Fava sits down with Chris Morin of Moonraker AI to explore actionable SEO strategies, the future of search, and how to prepare your private practice website for the age of AI-powered discovery.
Therapists are often overwhelmed by conflicting SEO advice and unsure how to adapt to the fast-changing world of online search.
Many feel stuck using outdated tactics or relying on blog content that takes too long to approve and publish. This episode demystifies what's working now in SEO and how therapists can keep their websites relevant, visible, and converting.
You might think blog posts are the backbone of a strong SEO strategy.
But Chris and Daniel discuss why blog content may no longer be the best place to focus your energy, and what to prioritize instead to rank higher and connect with your ideal clients.
Today Daniel is talking with Chris Morin, the founder of Moonraker AI, an SEO agency that helps therapists build visibility and client trust through smart, user-focused online strategies.
Chris brings years of experience, a personal connection to mental health work, and a wealth of insight into the future of search.
This Episode Answers…
1. What are the most important elements of modern SEO for therapy websites?
Chris breaks down the pillars of effective SEO today: fast, secure websites; clear site structure with specialty, modality, and location pages; and a focus on relevance over keyword stuffing. He explains how Google rewards clarity and penalizes outdated tactics.
2. How is AI changing the way people find therapists online?
AI-generated answers and voice search are reshaping how people search for help. Chris explains how modular, conversational content (like expanded FAQs) can help your website appear in AI-generated results, even if you’re not on page one of Google.
3. Should therapists still prioritize blogging for SEO?
Not necessarily. Both Daniel and Chris talk about why blog posts aren’t the silver bullet they used to be, and how homepage optimization, clear service pages, and press mentions can have a greater impact on SEO and conversion.
Other Key Takeaways:
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Clear, structured content is essential: one service per page, with a focused keyword.
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Over-optimized pages may now hurt your rankings.
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Aligning your website with your Google Business Profile is more important than ever.
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Apple Maps and Bing Places are critical for visibility (not just Google Maps).
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Press releases and consistent citations build trust with search engines.
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AI chatbots (like Moonraker's Engage) may soon replace contact forms, boosting conversion.
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Therapists must embrace a conversational, user-centered tone online to connect and convert.
Links mentioned in this episode:
Watch The Video:
This Episode Is Brought To You By:
RevKey specializes in Google Ads management for therapists, expertly connecting you with your ideal clients. They focus on getting quality referrals that keep your team busy and your practice growing.
Visit RevKey.com/podcasts for a free Google Ads consultation
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.
About Chris Moran
Before marketing, I was a massage therapist for over 15 years, providing chair massage to local businesses. That work connected me to countless wellness providers and I had the opportunity to experience firsthand their deep desire to be of service in a world that desperately needs healing.
I also witnessed how so many amazing practitioners struggle to connect with the clients who need their services the most. A highly intuitive group, many feel that digital marketing is overwhelming, causing them to avoid the necessary steps to establish an online presence.
My goal is to help therapists and wellness providers boost their online visibility and connect with their ideal clients so they can build the practice of their dreams.
About Daniel Fava
Daniel Fava is the owner and founder of Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.
Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he’s not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.