Church Branding 101: What Every Ministry Should Know
The Pro Church Tools Show with Brady Shearer
Release Date: 04/16/2025
The Worst Part Of Church Comms (According To You)
The Pro Church Tools Show with Brady Shearer
I asked you all, “What’s one thing that frustrates you about church comms?” Today, we’re unpacking your top answers — counting down from the least to the most common. And as we go, we’ll share practical advice from real church experiences on how to fix these frustrations for good. ============================= Table of Contents: ============================= 0:00 - Intro 1:43 - Lack Of Risk Taking 7:30 - Doing Over Being Effective 12:11 - Too Many Events To Talk About 20:06 - Not Understanding How Long Stuff Takes 24:00 - Complain There Isn’t Enough/Too Much Info 27:44 -...
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The New Era Of Social Media Is Here
The Pro Church Tools Show with Brady Shearer
The next era of social media is arriving - and recent court filings from Meta give us a glimpse of what’s coming. These revelations reveal a major shift in how platforms will operate moving forward. In this episode, we’re breaking down what it means for your church and how to prepare. ============================= Table of Contents: ============================= 0:00 - Intro 2:58 - Social Is Television 8:18 - Podcasts Are Television 10:10 - The Algorithm Is Television IMPORTANT LINKS - Everything Is Television - Derek Thompson: https://bit.ly/4nEXqgD - YouTube Plans to Win...
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5 Small Changes Most Churches Should Consider Making
The Pro Church Tools Show with Brady Shearer
Small changes can make a big impact. Today, we’re sharing five simple adjustments every church should consider — straight from a Senior Pastor who’s already put them into practice and seen the results. The best part? You don’t need to overhaul anything. You can start applying these changes this weekend. ============================= Table of Contents: ============================= 0:00 - Intro 3:31 - At Most, Make One Announcement 11:30 - Stand For The Scripture Reading 22:46 - Take Communion Every Week 26:41 - Incorporate Some Other Elements 32:18 - Have Everyone Who Speaks...
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Why Great People Stop Volunteering At Good Churches
The Pro Church Tools Show with Brady Shearer
Why do great volunteers stop serving at good churches? The reason usually isn’t hard to spot — but finding a real solution takes work. That’s exactly what we’re unpacking in today’s episode. ============================= Table of Contents: ============================= 0:00 - Intro 3:05 - Habits Of Joy 7:13 - Practice Intentional Discomfort 15:22 - Becoming Unbothered IMPORTANT LINKS - The MOST Important Thing I Learned BEFORE 30 [CHURCH LEADERS]: https://youtu.be/CFVJeEfQvkA THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167...
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How To Never Run Out Of Creative Ideas At Church
The Pro Church Tools Show with Brady Shearer
We’re pulling back the curtain on the exact systems we use to stay inspired and creative - week after week - without burning out. You’ll learn how to build processes that generate fresh ideas on demand, even when you feel stuck or uninspired. ============================= Table of Contents: ============================= 0:00 - Intro 01:53 — The Question Every Church Asks 04:38 — System #1: You Need Less Variety Than You Think 06:24 — System #2: Steal Like a Pro (From Other Industries) 10:49 — System #3: Repeat the Best, Forget the Rest, Continue To...
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When Should A Church Post About Tragic Current Events
The Pro Church Tools Show with Brady Shearer
When tragedy strikes and the world turns to social media, churches often wonder whether to speak up or stay silent. Today, we're unpacking a clear, actionable policy for navigating tragic current events online - complete with real examples and the key caveats every church should consider before posting. Learn how to respond with wisdom, compassion, and clarity when the world is watching. ============================= Table of Contents: ============================= 0:00 - Intro 3:40 - Policy Questions 12:12 - Real Example #1 15:00 - Critical Feedback 20:35 - Real Example #2 THE...
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The Historic Rise Of Gen Z Church Attendance
The Pro Church Tools Show with Brady Shearer
Gen Z is now attending church more than any other age group — what Barna calls “a historic and generational reversal.” In this video, we’ll explore why it’s happening and what it means for your church moving forward. ============================= Table of Contents: ============================= 0:00 - Intro 0:38 - Thoughts on Gen Z being on the top of church attendance? 9:58 - Biggest social media differences between Gen Z and Gen Alpha? 15:40 - The people want to know what your Fall Fragrance is this year! 21:02 - What do you think of churches sending greetings/thank yous to...
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Social Media’s Hidden Gift to Small Churches
The Pro Church Tools Show with Brady Shearer
Smaller churches have a unique edge on social media — one that actually becomes more powerful the smaller your church is. It’s a feature that can completely transform the way you approach social. And here’s the kicker: bigger churches don’t really have access to it. ============================= Table of Contents: ============================= 0:00 - Intro 1:22 - The State of Church Social Media 10:32 - How To Reach Your People 19:15 - More Post Strategies IMPORTANT LINKS - DOWNLOAD the “Add to Favorites” card: https://prochur.ch/3Mc9963 - Why Your Church's...
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How Even the Smallest Churches Can Win on Social Media
The Pro Church Tools Show with Brady Shearer
Small churches actually have a big advantage on social media — as long as they’re not trying to copy bigger ones. The secret is in what you measure. Forget likes and followers. There are two other metrics that matter far more, and they’re the key to thriving on social as a smaller church. ============================= Table of Contents: ============================= 0:00 - Intro 1:50 - Abandoning the Old Metrics 7:25 - The 1st New Metric We Care About 13:50 - The 2nd New Metric We Care About 19:07 - What's The Point Of All This? IMPORTANT LINKS - Buffer | How Often Should...
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Free Tools Churches Can't Live Without
The Pro Church Tools Show with Brady Shearer
We’ve put together the ultimate list of 49 free tools churches are using right now. And here’s the best part — these aren’t just our picks. Every single tool comes directly from churches like yours, already putting them to work in real ministry. ============================= Table of Contents: ============================= 0:00 - Intro 3:17 - Communication 9:05 - Project Management 11:58 - Creative Resources 17:25 - Audio 20:43 - Production 24:50 - *Free, Not Free* 28:30 - Most Popular Tools IMPORTANT LINKS - The Church Smartphone Photography Masterclass:...
info_outlineThis is Church Branding 101. Learn the difference between brand and branding, exercises to define your church’s identity, and whether branding even belongs in ministry.
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Table of Contents:
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0:00 - Intro
2:02 - The Simplest Way To Understand Branding
3:52 - Brand vs. Branding
5:38 - All Church's Practice Perception Design, Most Just Do It Unintentionally
10:14 - Is Intentionally Practicing Perception Design 'Manipulative?’
12:50 - Your Church Branding Foundation: Purpose/Mission/Vision/Values
IMPORTANT LINKS
- Pro Church Certified: https://prochurchcertified.com
- Email us: hello@prochurchtools.com
THE 167 NEWSLETTER
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