Church Copywriting 101 (yes, it matters)
The Pro Church Tools Show with Brady Shearer
Release Date: 04/01/2026
Stop Promoting Church Small Groups Like This
The Pro Church Tools Show with Brady Shearer
Today we’re unpacking a different approach to getting people into small groups - backed by national data so you can see where your church stands. We’ll also walk through a simple exercise to identify who isn’t joining and why. ============================= Table of Contents: ============================= 0:00 - Intro 1:38 - THE BENCHMARK (Know Your Number) 6:45 - THE PHILOSOPHY (Groups as the Ultimate Value) 9:26 - THE PERSONAS (Know Who You're Talking To) 14:12 - THE GROUP TYPES (Broaden the Definition) 20:08 - THE CAMPAIGNS (Sprint vs. Sprinkle) THE 167 NEWSLETTER 📫...
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13 Church Social Posts for Summer (steal these)
The Pro Church Tools Show with Brady Shearer
Today - 13 summer social media post ideas your church can actually use. Real formats you can copy, with examples ready to drop into your calendar. If you’re stuck or repeating yourself, this will help. ============================= Table of Contents: ============================= 0:00 - Intro 1:11 - Church Summer Bucket List 3:33 - Come With Me... 10:46 - B-Roll Inspo 16:23 - The 'Stance' Post 20:22 - Summer Event Photo Dump 22:00 - Happy Birthday To Pastor 23:04 - The "What Our Pastor Actually Does in Summer" Post 24:23 - Mic Someone Up On Sunday / Who Volunteers At VBS 27:40 - "This...
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Why Young People Leave Churches (New Data)
The Pro Church Tools Show with Brady Shearer
Is it the worship? Politics? Programs? That’s what we tend to blame. But new data from Pew and PRRI - covering 80,000+ respondents - points to a very different primary reason people leave. Today, we’ll unpack what the data actually says, why common assumptions fall short, and what churches can do in response. ============================= Table of Contents: ============================= 0:00 - Intro 3:39 - The #1 Reason People Leave - They Stopped Believing 10:05 - The Quiet Exit - Drift, Not Drama 16:07 - Childhood Experience Is the Strongest Predictor of Whether Someone Stays...
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The Gen Z Church Communication Playbook
The Pro Church Tools Show with Brady Shearer
You’ve seen the headlines about Gen Z and church - but many popular stats are misleading or unverified. So we took the biggest claims and rated them by confidence - based on real studies and data. ============================= Table of Contents: ============================= 0:00 - Intro 4:12 - Gen Z Churchgoers Attend More Frequently (But Read the Fine Print) 11:38 - The Gender Shift in Church Attendance 15:30 - YouTube, Instagram, TikTok Are the Big Three 19:58 - Gen Z Prefers "Authentic" Lo-Fi Content 28:07 - "Nearly Half of Gen Z Would Attend If Invited” 30:46 - "Record Bible...
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Church Volunteer Appreciation: Unique Ideas
The Pro Church Tools Show with Brady Shearer
Every church values its volunteers, but not every volunteer feels it. Today, we’re sharing eight creative appreciation ideas - some free, some with a cost - that help you show genuine care. ============================= Table of Contents: ============================= 0:00 - Intro 2:43 - IDEA 1: The Handwritten Note From Someone They Served 6:44 - IDEA 2: A “Day In The Life” Social Media Feature 10:24 - IDEA 3: Personalized Year-In-Review 14:01 - IDEA 4: Surprise Upgrade to Their Serving Experience 18:42 - IDEA 5: The Pastor’s Voicemail 21:42 - IDEA 6: The Volunteer Mentor Match...
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We Analyzed 500+ Churches On Social Media. The Results Were Embarrassing.
The Pro Church Tools Show with Brady Shearer
Get your FREE social media audit: https://auditmychurch.com/ Since 2023, I’ve worked with 500+ churches on social media, and one pattern kept showing up - across every size, style, and denomination. It wasn’t better design, gear, or a younger team. Let’s look at what the data actually reveals. ============================= Table of Contents: ============================= 0:00 - Intro 1:14 - The Data - What We Actually Found 7:10 - Why This Is Embarrassing 17:48 - Why Churches Post So Little (The Real Reasons) 22:40 - The Volume Framework — How to Actually Post More ...
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Mother's Day at Church: 10 Unique Ideas
The Pro Church Tools Show with Brady Shearer
For many, Mother’s Day is joyful. For others, it’s deeply painful. The best church services recognize both - celebrating motherhood while gently holding space for grief. Today, we’re sharing practical ideas to help your church do both well. ============================= Table of Contents: ============================= 0:00 - Intro 1:00 - IDEA 1: The Honest Acknowledgment From Stage 6:59 - IDEA 2: The Mother's Day Letter Writing Station 9:45 - IDEA 3: The Mom Report (Comedic) 13:27 - IDEA 4: The Outward Focus 15:36 - IDEA 5: The "What Mom Actually Wants” Survey 17:59 - IDEA 6:...
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Church Copywriting 101 (yes, it matters)
The Pro Church Tools Show with Brady Shearer
Every email, caption, and announcement is copywriting - and it shapes your church’s culture more than you think. Today, we’ll show you how a simple Brand Voice Document can make all your communication more intentional. ============================= Table of Contents: ============================= 0:00 - Intro 6:23 - Voice Markers 14:36 - Writing *To* Specific People 22:29 - The Start Again Stories Framework IMPORTANT LINKS - Why Your Church Only Attracts One Type Of Person: https://youtu.be/k7ZZD_F9dn4 THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter...
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Baptism Sunday: 7 Unique Ideas
The Pro Church Tools Show with Brady Shearer
Baptism is a defining moment in someone’s faith - public, meaningful, and unforgettable. Today we’re sharing seven ideas to help your next baptism Sunday feel deeply memorable, not just for those being baptized, but for your entire church community. ============================= Table of Contents: ============================= 0:00 - Intro 0:37 - The Importance Of Baptism 2:13 - IDEA 1: The Video Testimony 5:57 - IDEA 2: The Family Participation Moment 9:16 - IDEA 3: The Live Photo Moment 12:35 - IDEA 4: The Outdoor / Off-Site Baptism 18:00 - IDEA 5: The Spontaneous Baptism...
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Free Stock Resources Every Church Should Bookmark
The Pro Church Tools Show with Brady Shearer
Search free creative resources and you’ll find endless options - most of them terrible. We tested hundreds of sites, downloaded the assets, and built a curated list of free stock photos, fonts, and music that are actually reliable and high quality. ============================= Table of Contents: ============================= 0:00 - Intro 1:08 - Kaboompics 8:31 - New Old Stock 13:30 - Sunday Screens 14:22 - Wonderhunt 16:03 - Iconify 20:34 - Zapsplat 26:15 - DrawKit 28:49 - QR Code Generator IMPORTANT LINKS - Kaboompics: https://kaboompics.com/ - New Old Stock:...
info_outlineEvery email, caption, and announcement is copywriting - and it shapes your church’s culture more than you think. Today, we’ll show you how a simple Brand Voice Document can make all your communication more intentional.
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Table of Contents:
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0:00 - Intro
6:23 - Voice Markers
14:36 - Writing *To* Specific People
22:29 - The Start Again Stories Framework
IMPORTANT LINKS
- Why Your Church Only Attracts One Type Of Person: https://youtu.be/k7ZZD_F9dn4
THE 167 NEWSLETTER
📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com
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