Ep 271 Business Growth Do's and Don'ts to Drive Profit with Carolyn Lowe
Profit Answer Man: Scaling with Profit First & Beyond
Release Date: 05/27/2025
Ep 295 How to 4X your Revenue in 4 Years with Alexis Sikorsky
Profit Answer Man: Scaling with Profit First & Beyond
How to 4X your Revenue in 4 Years with Alexis Sikorsky Most business owners dream about growth, but few know how to scale without chaos. In this episode of Profit Answer Man, Rocky Lalvani talks with Alexis Sikorsky, a strategic advisor who helps founders scale fast and exit strong. Alexis doesn’t speak from theory—he built and sold his own Switzerland-based software company, New Access, in a $100M+ private equity deal. He learned firsthand what it takes to go from exhaustion to exponential growth—and how the right strategy, mindset, and systems can help you 4X your revenue...
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Ep 294 Scale Smarter: Use EOS to Add Another Zero with Rick Benton
Profit Answer Man: Scaling with Profit First & Beyond
Scale Smarter: Use EOS to Add Another Zero with Rick Benton When business growth starts to feel like chaos, it’s time to add structure. EOS (the Entrepreneurial Operating System) gives you a clear roadmap to align people, processes, and profit — but when you combine it with the right financial systems, that’s when the real transformation happens. In this episode, Rick Benton, EOS Implementer and former multi-state business owner, joins Rocky Lalvani to unpack how EOS helps entrepreneurs simplify, scale, and create freedom. Together, they explore how visionaries can step...
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Ep 293 From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros
Profit Answer Man: Scaling with Profit First & Beyond
From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros Most business owners think success means more sales and more hustle. But Jason Sisneros discovered the opposite — freedom comes from systems, not speed. After crashing three businesses and digging himself millions into debt, Jason rebuilt from scratch. Over time, he created, scaled, and sold 26 companies with 6,800 employees for more than $60 million — all without investors or partners. Today, through his company Built to Exit, he helps business owners do what he finally mastered: design a...
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Ep 292 Maximizing Business Value: Lessons from 800+ Deals with Matt Uhler
Profit Answer Man: Scaling with Profit First & Beyond
Maximizing Business Value: Lessons from 800+ Deals with Matt Uhler The Cash Discipline That Saves—or Sells—Your Business Most companies don’t go under because they lack revenue. They go under because they run out of cash. And the worst part? It doesn’t happen overnight. It happens slowly… then suddenly. One month, you’re profitable. The next, you’re panicking over payroll and wondering what went wrong. In this episode, I sit down with Matt Uhler—a business broker and owner who’s evaluated over 2,500 companies, completed 800+ transactions,...
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Ep 291 Build a Business That Serves Your Life (Not the Other Way Around) with John Nieuwenburg
Profit Answer Man: Scaling with Profit First & Beyond
Build a Business That Serves Your Life (Not the Other Way Around) with John Nieuwenburg Small business owners are great technicians—but often underpowered CEOs. Coach John Nieuwenburg breaks down why most owners feel squeezed by time, team, and money—and how to fix it. We cover building a simple, real-time dashboard (so you stop driving by the rear-view mirror), the “three-legged stool” of systems-people-leadership, recruiting a bench before you’re desperate, plus hiring for culture over skills. The goal: a business that funds—and fits—your life. In This Episode,...
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Ep 290 The Next Level Revenue Formula with Kyle Mealy
Profit Answer Man: Scaling with Profit First & Beyond
The Next Level Revenue Formula with Kyle Mealy Business growth doesn’t have to be complicated. In this episode of Profit Answer Man, I welcome back Kyle Mealy, Fractional Chief Revenue Officer and author of The Next Level Revenue Formula. Kyle has helped small businesses double their top line and, in many cases, 10x their profit by applying simple math to sales and marketing. We dive into the new world of GEO (Generative Engine Optimization), niching through the “Snow Globe Economy,” and the power of his Revenue Cascade framework. This isn’t abstract theory—it’s...
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Ep 289 Scorecards, Not Gut Calls: How to Run Profitable Weeks with Austin McMillan
Profit Answer Man: Scaling with Profit First & Beyond
Scorecards, Not Gut Calls: How to Run Profitable Weeks with Austin McMillan Build a Profitable Business Buyers Can’t Resist Most business owners dream of selling one day—but the reality of what buyers actually pay can be sobering. In this episode of Profit Answer Man, Rocky sits down with Austin McMillan, founder of Flywheel Financial, to break down how investors truly evaluate businesses, why contractual revenue beats hype, and how Profit First and a handful of simple ratios can transform your company into a business worth buying. Key Lessons from the...
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Ep 287 How Small Businesses Beat Big: Profit Lessons from McKinsey to Main Street with Sri Kaza
Profit Answer Man: Scaling with Profit First & Beyond
How Small Businesses Beat Big: Profit Lessons from McKinsey to Main Street with Sri Kaza Most small business owners feel like underdogs—limited resources, endless responsibilities, and constant pressure just to keep up. But what if those very constraints were the secret to outpacing billion-dollar corporations? That’s exactly what Sri Kaza, former McKinsey consultant and now small business advocate, reveals in his book Unconventional and in our latest conversation on the Profit Answer Man podcast. After years advising Fortune 500s and later scaling and selling...
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Ep 288 Your P&L Is Lying—Here’s What to Track with Laresa McIntyre
Profit Answer Man: Scaling with Profit First & Beyond
Your P&L Is Lying—Here’s What to Track with Laresa McIntyre Stop Chasing Revenue: How Fractional CFOs Clear the Financial Fog Most business owners measure success by one thing: revenue growth. The problem? Revenue isn’t cash—and it doesn’t always translate into profit. In this episode of Profit Answer Man, I sat down with Laresa McIntyre, founder of Rockbridge CFO, to uncover the blind spots that keep owners stuck in financial fog. Laresa brings over 15 years of CFO experience and now helps service-based businesses scale smarter with fractional CFO...
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Ep 286 The Profit Pitfalls Most Business Owners Miss with Lisa Hennigar
Profit Answer Man: Scaling with Profit First & Beyond
The Profit Pitfalls Most Business Owners Miss with Lisa Hennigar Most business owners don’t lose profit because of one big mistake — it’s usually a thousand tiny leaks. From not knowing your why, to ignoring customer service, to failing to track the right numbers, the truth is this: profit slips away quietly while you’re busy working hard. In this episode of Profit Answer Man, I sit down with Lisa Hennigar, Vice President of Franchise Development at ERA Group and a nationally recognized franchise strategist with over 22 years in the industry. Lisa has worked with everyone...
info_outlineBusiness Growth Do's and Don'ts with Carolyn Lowe
Scaling Smarter – How Carolyn Lowe Uses Profit First to Power High-Growth Amazon Brands
Are your people profitable—or just payroll? In this episode of The Profit Answer Man, we're diving deep into the often-ignored truth of agency growth: labor isn't your biggest expense—it’s your biggest risk. Carolyn Lowe, founder of ROI Swift and a fierce advocate for Profit First, reveals the real math behind scaling service businesses profitably and sustainably.
Carolyn isn’t just another agency owner. She’s scaled brands from $30K to $600K/month profitably on Amazon, lived the corporate gauntlet at Dell, and now advises brands on how to grow without burning through their cash. From Fortune 100 boardrooms to scrappy startup trenches, she’s seen it all—and she’s here to break down what works.
If you're serious about growing your business without losing your sanity or your margins, this is an episode you can't afford to miss.
In This Episode, You’ll Learn:
- Why overstaffing is the silent killer of service businesses—and how Carolyn avoids it with a simple ratio.
- How ROI Swift uses labor efficiency ratios to guide every hiring decision.
- The surprising connection between lean teams and explosive profit margins.
- Why Profit First is a must-have playbook in low-margin, high-volume industries like Amazon services.
- How Carolyn applies EOS-style thinking to team structure and profitability.
Key Takeaways:
- 85% of expenses = people. In a service-based agency, margin management begins (and ends) with smart staffing.
- Labor Efficiency Ratio (LER) is Carolyn’s north star. For every $1 in wages, her team must generate $2–$3 in revenue.
- Profit First is not optional. Even in hyper-growth, ROI Swift sticks to its allocations to avoid chaos and cash crunches.
- Growth ≠ headcount. Carolyn scaled a brand 20x by improving systems—not just hiring more people.
- If your profit is shrinking, look at your payroll first. Staffing bloat is the most common margin killer in scale-stage businesses.
About Carolyn Lowe:
Carolyn Lowe founded ROI Swift in 2015 after seeing too many small brands overpay for underwhelming agency results. Her mission? Help 500 emerging brands grow profitably on Amazon. With a track record of turning brands from red to roaring—in one case from $30K/mo unprofitable to $600K/mo profitably in under 2 years—Carolyn walks her talk. She's also the author of Business Do’s and Absolute Don’ts, distilling wisdom from her work at Dell, Costco, Amazon, and multiple startups.
Oh, and fun fact? She’s a licensed pilot (though these days she’s too busy helping brands take off).
Conclusion: Growth is a Math Problem—So Do the Math
Carolyn Lowe doesn’t scale businesses by guessing. She uses math, metrics, and Profit First to create profitable growth without chaos. If you're tired of hiring ahead of revenue—or watching your payroll eat your profit—this episode gives you the blueprint.
Links:
Website: https://roiswift.com
LinkedIn ROI Swift - https://www.linkedin.com/company/roi-swift/
LinkedIn Carolyn Lowe – https://www.linkedin.com/in/carolynbyronlowe/
Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman
Sign up to be notified when the next cohort of the Profit First Experience Course is available!
Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page
Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst
Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/
My podcast about living a richer more meaningful life: http://richersoul.com/
Music provided by Junan from Junan Podcast
Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
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