Ep 286 The Profit Pitfalls Most Business Owners Miss with Lisa Hennigar
Profit Answer Man: Scaling with Profit First & Beyond
Release Date: 09/03/2025
Ep 288 Your P&L Is Lying—Here’s What to Track with Laresa McIntyre
Profit Answer Man: Scaling with Profit First & Beyond
Your P&L Is Lying—Here’s What to Track with Laresa McIntyre Stop Chasing Revenue: How Fractional CFOs Clear the Financial Fog Most business owners measure success by one thing: revenue growth. The problem? Revenue isn’t cash—and it doesn’t always translate into profit. In this episode of Profit Answer Man, I sat down with Laresa McIntyre, founder of Rockbridge CFO, to uncover the blind spots that keep owners stuck in financial fog. Laresa brings over 15 years of CFO experience and now helps service-based businesses scale smarter with fractional CFO...
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Ep 286 The Profit Pitfalls Most Business Owners Miss with Lisa Hennigar
Profit Answer Man: Scaling with Profit First & Beyond
The Profit Pitfalls Most Business Owners Miss with Lisa Hennigar Most business owners don’t lose profit because of one big mistake — it’s usually a thousand tiny leaks. From not knowing your why, to ignoring customer service, to failing to track the right numbers, the truth is this: profit slips away quietly while you’re busy working hard. In this episode of Profit Answer Man, I sit down with Lisa Hennigar, Vice President of Franchise Development at ERA Group and a nationally recognized franchise strategist with over 22 years in the industry. Lisa has worked with everyone...
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Ep 285 Right People, Right Seats: The Hidden Profit Killer in Your Business with Pam Meissner
Profit Answer Man: Scaling with Profit First & Beyond
Right People, Right Seats: The Hidden Profit Killer in Your Business with Pam Meissner When profit is slipping, most businsess owners look to cut costs or push sales harder. But what if your biggest drain isn’t on the P&L at all—it’s in your people? In this episode of Profit Answer Man, Pam Meissner—COO and CFO at CathCap—pulls back the curtain on why “right people, right seats” isn’t just an HR slogan. It’s one of the most powerful levers for profit growth that most companies ignore until it’s too late. The Gap: Why Profit Leaks Hide in Your...
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Ep 284 Freedom by Design: How to Build a Profitable Business That Serves Your Life with Michael Walsh
Profit Answer Man: Scaling with Profit First & Beyond
Freedom by Design: How to Build a Profitable Business That Serves Your Life with Michael Walsh Most entrepreneurs start their journey with the dream of freedom—yet many quickly find themselves trapped by the very businesses they built. Revenue grows, responsibilities pile up, and the joy of entrepreneurship fades into overwhelm. In this Episode of the Profit Answer Man, I sat down with Michael Walsh, founder of the Walsh Business Growth Institute and author of Freedom by Design, to unpack how business owners can create companies that support—not suffocate—their lives. Michael has...
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Ep 283 Boost Sales Without Spending a Dime with Tracy Beavers
Profit Answer Man: Scaling with Profit First & Beyond
Boost Sales Without Spending a Dime with Tracy Beavers Why “More Sales” Isn’t Fixing Your Profit Problem (And What It’s Really Costing You) Ever wondered why your revenue is growing, but your bank account still feels empty? You’re not alone. Most business owners equate more sales with more profit, only to find themselves in the same cycle of financial stress. The truth? Sales without strategy create a dangerous illusion of success—and the hidden cost is your peace of mind, cash flow, and ultimately, your business’s survival. The pain goes deeper: Financial Cost:...
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Ep 282 Profitable But Worthless? How to Build a Business Buyers Actually Want with Justin Goodbread
Profit Answer Man: Scaling with Profit First & Beyond
Profitable But Worthless? How to Build a Business Buyers Actually Want with Justin Goodbread Why High Profit ≠ High Value—And How That Mistake Could Cost You Millions Most business owners are chasing profit… But what if the very thing you’re chasing is keeping you trapped? Imagine this: You’re running a “successful” business with strong margins and great income. You’re paying yourself well, your spouse is on payroll, and life feels comfortable. Until the day you try to sell… and no one wants to buy. This episode of Profit Answer Man reveals...
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Ep 281 Why Most Marketing Fails—And How to Make Yours Finally Pay Off with Andrew Gregory
Profit Answer Man: Scaling with Profit First & Beyond
Why Most Marketing Fails—And How to Make Yours Finally Pay Off with Andrew Gregory Why Most Marketing Fails to Deliver Profit—And How to Fix It Marketing agencies promise leads. But what if leads aren’t your problem? Thousands of small business owners are stuck in the same trap: they’re spending money on ads, but their bank accounts still feel tight. The real issue? Bad leads, broken follow-up systems, and a total disconnect between sales and profitability. In this episode of Profit Answer Man, marketing expert Andrew Gregory breaks down the hidden cost of poor...
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Ep 280 How to Solve the Real Problem Killing Your Profit with Doug C. Brown
Profit Answer Man: Scaling with Profit First & Beyond
How to Solve the Real Problem Killing Your Profit with Doug C. Brown Why Sales ≠ Profit—And the Blind Spots That Bleed Cash The Profit Gap: Why More Sales Might Be Making You Broke You’re pushing for more revenue. Your team is grinding. But your bank balance isn’t growing. In fact, you're more stressed, your margins are tighter, and your team is overwhelmed. Why? Because most businesses chase symptoms—like “bad sales teams” or “slow growth”—instead of finding and fixing the true root cause. Doug C. Brown, a $900M revenue growth expert, exposes...
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Ep 279 The Purpose of Business is to Make Money with David Schomer
Profit Answer Man: Scaling with Profit First & Beyond
The Purpose of Business is to Make Money with David Schomer Why Scaling an E-Commerce Brand Can Bankrupt You (Unless You Fix This First) The Hidden Cost of Growth Nobody Talks About It’s every entrepreneur’s dream: launch a brand, grow revenue, and finally fire your boss. David Schomer lived that dream—scaling a pet supply company on Amazon before going full-time in e-commerce. But what most business owners don’t realize (until it's too late) is that scaling too fast without financial structure can choke your cash flow and starve your business of profit. You can hit record sales...
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Ep 278 How Storytelling Can Drive Your Profits with Seth Donlin
Profit Answer Man: Scaling with Profit First & Beyond
How Storytelling Can Drive Your Profits with Seth Donlin Why Visibility ≠ Growth—And How It’s Quietly Costing You Profits Most business owners think the next breakthrough in revenue will come from ads, funnels, or more hustle. But what if the real opportunity is getting in front of someone else’s audience—without spending a dollar on ads? In this episode of Profit Answer Man, we expose the costly visibility gap most owners don’t realize is bleeding their business. Seth Donlin shares why chasing attention isn't enough—and how strategic podcast guesting can...
info_outlineThe Profit Pitfalls Most Business Owners Miss with Lisa Hennigar
Most business owners don’t lose profit because of one big mistake — it’s usually a thousand tiny leaks. From not knowing your why, to ignoring customer service, to failing to track the right numbers, the truth is this: profit slips away quietly while you’re busy working hard.
In this episode of Profit Answer Man, I sit down with Lisa Hennigar, Vice President of Franchise Development at ERA Group and a nationally recognized franchise strategist with over 22 years in the industry. Lisa has worked with everyone from household-name brands to emerging concepts, and she knows exactly where businesses get stuck — and how to turn things around.
In This Episode, You’ll Learn:
- Why your “why” matters more than you think — and how it fuels resilience, team buy-in, and long-term success.
- The danger of ignoring your P&L — why most owners don’t understand it, and what metrics you actually need to track.
- Scaling without losing profit — why growing too fast, or in the wrong way, can turn you into an employee of your own business.
- Customer service as a profit driver — how fast response times and the right client mix can outperform bigger competitors.
- The hidden costs that eat your margins — from bad leases to auto-renew contracts, to discounting that destroys profitability.
Key Takeaway:
Profit doesn’t come from working harder — it comes from working smarter. That means knowing your numbers, understanding your why, and being intentional about both the clients you serve and the systems you build. As Lisa reminds us, “Doing simple is hard — but simple is where the money is.”
About Lisa Hennigar:
Lisa Hennigar is a nationally recognized franchise growth strategist with over 22 years in the franchising industry. She currently serves as Vice President of Franchise Development at ERA Group, an executive cost intelligence consulting firm, where she has been instrumental in helping ERA achieve its highest ranking in 30 years in Entrepreneur Magazine and secure the #1 Global Franchise Brand designation.
Her expertise spans franchise recruitment, operations, and unit economics—bridging the gap between sales and ongoing franchisee success. She has worked with brands from iconic household names to emerging concepts, creating scalable growth strategies, improving validation, and streamlining onboarding.
Lisa is known as a true change agent, keeping culture, unit economics, and KPIs at the forefront of every transformation she leads—powered by grit, resilience, and a relentless work ethic.
Beyond corporate leadership, Lisa served as Chair of SCORE in Michigan, sat on the YMCA Board in Michigan where she helped drive donor fundraising, and was active in Toastmasters, contributing to membership growth.
Earning a Certified Franchise Executive, with the International Franchise Association in 2011, Lisa has also been instrumental in attracting top-tier executive talent into franchising and converting independent businesses into thriving franchise locations.
Links:
LinkedIn: https://www.linkedin.com/in/lisahennigar/
Conclusion:
Profit isn’t accidental — it’s the result of clarity, discipline, and intentional choices. As Lisa Hennigar reminds us, too many business owners ignore their why, overlook their numbers, or scale without strategy — and those blind spots quietly drain their wealth. The good news? Profit is always within reach when you track the right metrics, serve the right clients, and make simple, focused improvements.
Remember, your business should give you both time and money. If it’s not, it’s time to plug the leaks and reset your strategy.
#ProfitFirst #BusinessProfit #SmartScaling #EntrepreneurFinance #CashFlowFix #RevenueLeaks #BusinessClarity #OwnerPay
Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman
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Music provided by Junan from Junan Podcast
Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.