Ep 278 How Storytelling Can Drive Your Profits with Seth Donlin
Profit Answer Man: Scaling with Profit First & Beyond
Release Date: 07/14/2025
Ep 295 How to 4X your Revenue in 4 Years with Alexis Sikorsky
Profit Answer Man: Scaling with Profit First & Beyond
How to 4X your Revenue in 4 Years with Alexis Sikorsky Most business owners dream about growth, but few know how to scale without chaos. In this episode of Profit Answer Man, Rocky Lalvani talks with Alexis Sikorsky, a strategic advisor who helps founders scale fast and exit strong. Alexis doesn’t speak from theory—he built and sold his own Switzerland-based software company, New Access, in a $100M+ private equity deal. He learned firsthand what it takes to go from exhaustion to exponential growth—and how the right strategy, mindset, and systems can help you 4X your revenue...
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Ep 294 Scale Smarter: Use EOS to Add Another Zero with Rick Benton
Profit Answer Man: Scaling with Profit First & Beyond
Scale Smarter: Use EOS to Add Another Zero with Rick Benton When business growth starts to feel like chaos, it’s time to add structure. EOS (the Entrepreneurial Operating System) gives you a clear roadmap to align people, processes, and profit — but when you combine it with the right financial systems, that’s when the real transformation happens. In this episode, Rick Benton, EOS Implementer and former multi-state business owner, joins Rocky Lalvani to unpack how EOS helps entrepreneurs simplify, scale, and create freedom. Together, they explore how visionaries can step...
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Ep 293 From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros
Profit Answer Man: Scaling with Profit First & Beyond
From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros Most business owners think success means more sales and more hustle. But Jason Sisneros discovered the opposite — freedom comes from systems, not speed. After crashing three businesses and digging himself millions into debt, Jason rebuilt from scratch. Over time, he created, scaled, and sold 26 companies with 6,800 employees for more than $60 million — all without investors or partners. Today, through his company Built to Exit, he helps business owners do what he finally mastered: design a...
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Ep 292 Maximizing Business Value: Lessons from 800+ Deals with Matt Uhler
Profit Answer Man: Scaling with Profit First & Beyond
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Ep 291 Build a Business That Serves Your Life (Not the Other Way Around) with John Nieuwenburg
Profit Answer Man: Scaling with Profit First & Beyond
Build a Business That Serves Your Life (Not the Other Way Around) with John Nieuwenburg Small business owners are great technicians—but often underpowered CEOs. Coach John Nieuwenburg breaks down why most owners feel squeezed by time, team, and money—and how to fix it. We cover building a simple, real-time dashboard (so you stop driving by the rear-view mirror), the “three-legged stool” of systems-people-leadership, recruiting a bench before you’re desperate, plus hiring for culture over skills. The goal: a business that funds—and fits—your life. In This Episode,...
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Ep 290 The Next Level Revenue Formula with Kyle Mealy
Profit Answer Man: Scaling with Profit First & Beyond
The Next Level Revenue Formula with Kyle Mealy Business growth doesn’t have to be complicated. In this episode of Profit Answer Man, I welcome back Kyle Mealy, Fractional Chief Revenue Officer and author of The Next Level Revenue Formula. Kyle has helped small businesses double their top line and, in many cases, 10x their profit by applying simple math to sales and marketing. We dive into the new world of GEO (Generative Engine Optimization), niching through the “Snow Globe Economy,” and the power of his Revenue Cascade framework. This isn’t abstract theory—it’s...
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Ep 289 Scorecards, Not Gut Calls: How to Run Profitable Weeks with Austin McMillan
Profit Answer Man: Scaling with Profit First & Beyond
Scorecards, Not Gut Calls: How to Run Profitable Weeks with Austin McMillan Build a Profitable Business Buyers Can’t Resist Most business owners dream of selling one day—but the reality of what buyers actually pay can be sobering. In this episode of Profit Answer Man, Rocky sits down with Austin McMillan, founder of Flywheel Financial, to break down how investors truly evaluate businesses, why contractual revenue beats hype, and how Profit First and a handful of simple ratios can transform your company into a business worth buying. Key Lessons from the...
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Ep 287 How Small Businesses Beat Big: Profit Lessons from McKinsey to Main Street with Sri Kaza
Profit Answer Man: Scaling with Profit First & Beyond
How Small Businesses Beat Big: Profit Lessons from McKinsey to Main Street with Sri Kaza Most small business owners feel like underdogs—limited resources, endless responsibilities, and constant pressure just to keep up. But what if those very constraints were the secret to outpacing billion-dollar corporations? That’s exactly what Sri Kaza, former McKinsey consultant and now small business advocate, reveals in his book Unconventional and in our latest conversation on the Profit Answer Man podcast. After years advising Fortune 500s and later scaling and selling...
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Ep 288 Your P&L Is Lying—Here’s What to Track with Laresa McIntyre
Profit Answer Man: Scaling with Profit First & Beyond
Your P&L Is Lying—Here’s What to Track with Laresa McIntyre Stop Chasing Revenue: How Fractional CFOs Clear the Financial Fog Most business owners measure success by one thing: revenue growth. The problem? Revenue isn’t cash—and it doesn’t always translate into profit. In this episode of Profit Answer Man, I sat down with Laresa McIntyre, founder of Rockbridge CFO, to uncover the blind spots that keep owners stuck in financial fog. Laresa brings over 15 years of CFO experience and now helps service-based businesses scale smarter with fractional CFO...
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Ep 286 The Profit Pitfalls Most Business Owners Miss with Lisa Hennigar
Profit Answer Man: Scaling with Profit First & Beyond
The Profit Pitfalls Most Business Owners Miss with Lisa Hennigar Most business owners don’t lose profit because of one big mistake — it’s usually a thousand tiny leaks. From not knowing your why, to ignoring customer service, to failing to track the right numbers, the truth is this: profit slips away quietly while you’re busy working hard. In this episode of Profit Answer Man, I sit down with Lisa Hennigar, Vice President of Franchise Development at ERA Group and a nationally recognized franchise strategist with over 22 years in the industry. Lisa has worked with everyone...
info_outlineHow Storytelling Can Drive Your Profits with Seth Donlin
Why Visibility ≠ Growth—And How It’s Quietly Costing You Profits
Most business owners think the next breakthrough in revenue will come from ads, funnels, or more hustle.
But what if the real opportunity is getting in front of someone else’s audience—without spending a dollar on ads?
In this episode of Profit Answer Man, we expose the costly visibility gap most owners don’t realize is bleeding their business. Seth Donlin shares why chasing attention isn't enough—and how strategic podcast guesting can generate inbound leads, higher trust, and profit-rich conversations.
The GAP Framework:
GAP – Business owners invest heavily in visibility, but not all attention converts. They spray money across ads, content, and social without ever becoming trusted in a specific space. This “spray and pray” method burns cash and time.
ALTERNATIVE – Many default to building their audience one follower at a time, ignoring the leverage of podcast guesting—a proven method to build instant credibility with zero ad spend.
PROFIT PLAN – Use Seth’s approach to land curated podcast appearances where your audience already exists. Create content that scales your voice, authority, and cash flow—while fixing your visibility-to-revenue bottleneck.
In This Episode You’ll Learn:
- How podcast guesting builds trust faster than any cold pitch or paid ad ever could.
- The three types of audiences—and how to find the ones that convert.
- Why owning your message (through storytelling) is the most profitable marketing move.
- How to get in front of thousands without building your own audience.
- The silent sales advantage of “borrowed trust” from podcast hosts.
Key Takeaways:
- Marketing ≠ Monetization – Many owners show up everywhere but never become memorable anywhere.
- You Can’t Afford to Be a Commodity – Without a unique story, you’re just noise.
- Podcast Guesting Isn’t PR—It’s Pipeline – Done right, it’s one of the highest-ROI lead sources for service businesses.
- You're Missing Buyer-Ready Audiences – The average podcast listener is a high-intent decision-maker. You just need the right pitch and positioning to reach them.
Guest Bio: Seth Donlin
Seth Donlin is a marketing and communications coach with over 20 years of expertise in storytelling and strategic brand-building. He’s the founder of Awen A/F, a boutique agency helping coaches, consultants, and fractional executives grow their authority and client base by tapping into borrowed audiences—primarily through podcast guesting tours.
He’s helped clients leverage this “earned stage” to generate demand, build trust, and grow without the grind of ads or algorithm-chasing.
Links:
Website: sethdonlin.com/rocky
LinkedIn: https://www.linkedin.com/in/sethdonlin/
Instagram: https://www.instagram.com/seth.donlin/?hl=enm
Ready to Fix Your Profit Leaks?
If your sales are up but your calendar’s still empty… if you’ve been seen but not sought out… it’s time to explore your visibility-to-profit gap.
#ProfitFirst #BusinessGrowth #CashFlowFix #SmartScaling #RevenueLeaks #ProfitClarity #OwnerPay #StrategicFinance
Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman
Sign up to be notified when the next cohort of the Profit First Experience Course is available!
Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page
Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst
Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/
My podcast about living a richer more meaningful life: http://richersoul.com/
Music provided by Junan from Junan Podcast
Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
#profitfirst