Ep 301 How to Build a Business Fortress: Liquidity, Cash Flow, and Exit Readiness with David Barnett
Profit Answer Man: Scaling with Profit First & Beyond
Release Date: 12/22/2025
Ep 302 The Financial Model Every 7–8 Figure Business Needs for Predictable Profit with Salvatore Tirabassi
Profit Answer Man: Scaling with Profit First & Beyond
The Financial Model Every 7–8 Figure Business Needs for Predictable Profit with Salvatore Tirabassi Most business owners don’t lack data. They lack clarity. They have a P&L, a balance sheet, maybe even a dashboard. But when a real decision shows up—Can I afford this hire? Should I scale marketing? Why did margins drop again?—the numbers don’t give a clear answer. That’s where growth starts to feel chaotic. In this episode of Profit Answer Man, Rocky Lalvani sits down with fractional CFO and former private equity investor Salvatore Tirabassi to unpack...
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Ep 301 How to Build a Business Fortress: Liquidity, Cash Flow, and Exit Readiness with David Barnett
Profit Answer Man: Scaling with Profit First & Beyond
How to Build a Business Fortress: Liquidity, Cash Flow, and Exit Readiness with David Barnett Build a Business Fortress: Why Liquidity Beats Leverage and Most Businesses Never Sell Most owners assume the big payoff will come when they finally sell the business. The hard truth is that roughly 80 percent of small businesses listed for sale never actually sell as going concerns. The real payoff is in the years of ownership: the cash flow you extract, the wealth you build outside the business, and the resilience you create so you can survive the next punch in the face. In this...
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Ep 300 The Referable Client Experience with Stacey Brown Randall
Profit Answer Man: Scaling with Profit First & Beyond
The Referable Client Experience with Stacey Brown Randall Most business owners say they want more referrals. Very few are actually drowning in them. The default strategy is to do good work, hope people notice, and maybe ask for introductions when things get slow. In this episode of Profit Answer Man, I sit down again with referral expert and author Stacey Brown Randall to talk about why that approach does not work and how to build a truly referrable client experience. Stacey has spent years helping small business owners generate referrals without asking, without incentives, and...
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Ep 299 How to Build a Business You Can Actually Sell with Saul Cohen
Profit Answer Man: Scaling with Profit First & Beyond
How to Build a Business You Can Actually Sell with Saul Cohen Most business owners say the same thing: “I want to grow as big as I can.” But when you press them on what they really want—time freedom, a great income, flexibility with their family—they’re actually describing a lifestyle business, not a high-growth scale-up destined for a huge exit. In this episode of Profit Answer Man, Rocky Lalvani talks with Saul Cohen, an accountant and advisor who helps ambitious entrepreneurs grow through acquisition and prepare for a successful exit. Together, they unpack the...
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Ep 298 From Chaos to Cash Flow: How Business Owners Can Scale with Less Stress with David Forster
Profit Answer Man: Scaling with Profit First & Beyond
From Chaos to Cash Flow: How Business Owners Can Scale with Less Stress with David Forster “Slow is smooth, smooth is fast.” If you’re stuck reacting all day, this episode with David Forster hands you the blueprint: clarify roles, codify the 80%, install scorecards that measure what matters, and make Profit First automatic so cash is where you need it—when you need it. In This Episode, You’ll Learn: Why “boring, repeatable systems” beat heroics—and how to build them for people who crave structure. The clarity–consistency–accountability trio: what...
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Ep 297 Profit First with Megan Schwan
Profit Answer Man: Scaling with Profit First & Beyond
Profit First with Megan Schwan Most owners chase revenue and wonder why cash keeps disappearing. In this episode, Rocky sits down with Megan Schwan—CEO of Sidekick Accounting and a certified Profit First Professional—to unpack the simple systems that turn chaos into cash: clean books, pricing discipline, expense sweeps, and a short list of actionable KPIs. If you want fewer surprises and fatter reserves, start here. In This Episode, You’ll Learn: Why “good books” are your #1 tax saver—and the foundation for pricing and fraud control. How Profit First creates...
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Ep 296 Simple Numbers, Big Profits with Greg Crabtree: How to Scale Without Debt or Chaos
Profit Answer Man: Scaling with Profit First & Beyond
Simple Numbers, Big Profits with Greg Crabtree: How to Scale Without Debt or Chaos Most business owners chase revenue—and lose sight of profit. In this episode of Profit Answer Man, Rocky Lalvani sits down with Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits, to cut through the noise and talk about what really drives a successful business. A self-described “recovering accountant,” Greg shares how data—not opinions—can transform how entrepreneurs see their numbers, make decisions, and grow sustainably. If you’ve ever felt like your financial reports...
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Ep 295 How to 4X your Revenue in 4 Years with Alexis Sikorsky
Profit Answer Man: Scaling with Profit First & Beyond
How to 4X your Revenue in 4 Years with Alexis Sikorsky Most business owners dream about growth, but few know how to scale without chaos. In this episode of Profit Answer Man, Rocky Lalvani talks with Alexis Sikorsky, a strategic advisor who helps founders scale fast and exit strong. Alexis doesn’t speak from theory—he built and sold his own Switzerland-based software company, New Access, in a $100M+ private equity deal. He learned firsthand what it takes to go from exhaustion to exponential growth—and how the right strategy, mindset, and systems can help you 4X your revenue...
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Ep 294 Scale Smarter: Use EOS to Add Another Zero with Rick Benton
Profit Answer Man: Scaling with Profit First & Beyond
Scale Smarter: Use EOS to Add Another Zero with Rick Benton When business growth starts to feel like chaos, it’s time to add structure. EOS (the Entrepreneurial Operating System) gives you a clear roadmap to align people, processes, and profit — but when you combine it with the right financial systems, that’s when the real transformation happens. In this episode, Rick Benton, EOS Implementer and former multi-state business owner, joins Rocky Lalvani to unpack how EOS helps entrepreneurs simplify, scale, and create freedom. Together, they explore how visionaries can step...
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Ep 293 From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros
Profit Answer Man: Scaling with Profit First & Beyond
From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros Most business owners think success means more sales and more hustle. But Jason Sisneros discovered the opposite — freedom comes from systems, not speed. After crashing three businesses and digging himself millions into debt, Jason rebuilt from scratch. Over time, he created, scaled, and sold 26 companies with 6,800 employees for more than $60 million — all without investors or partners. Today, through his company Built to Exit, he helps business owners do what he finally mastered: design a...
info_outlineHow to Build a Business Fortress: Liquidity, Cash Flow, and Exit Readiness with David Barnett
Build a Business Fortress: Why Liquidity Beats Leverage and Most Businesses Never Sell
Most owners assume the big payoff will come when they finally sell the business. The hard truth is that roughly 80 percent of small businesses listed for sale never actually sell as going concerns. The real payoff is in the years of ownership: the cash flow you extract, the wealth you build outside the business, and the resilience you create so you can survive the next punch in the face. In this episode of Profit Answer Man, David Barnett, author of The Business Fortress, joins me to talk about how to make your company stronger, safer, and more valuable long before you ever talk to a buyer.
In This Episode, You’ll Learn:
- Cash Flow Problems Are Symptoms, Not Causes. Owners often shout “I have a cash flow problem” and immediately reach for more sales or more debt. David reminds us that cash flow pain is usually a symptom of a broken model: mispriced services, hidden payroll costs, or not truly knowing what it costs to deliver your product. A missing 4–5 percent in labor burden or benefits can wipe out half your planned profit before you even notice.
- Liquidity Is More Powerful Than Leverage. Everyone celebrates “other people’s money.” David flips the script: leverage depends on someone else’s lending decision; liquidity is under your control. Lines of credit can be cut, termed out, or called just when you need them most. A healthy cash reserve inside your business lets you ride out downturns and seize opportunities when competitors stumble.
- Growth Can Quietly Crush Your Cash. On paper, growth looks amazing. In reality, fast growth often demands a massive “investment in accounts receivable.” You hire staff, buy equipment, and deliver work long before you get paid. Without a plan for the cash gap, owners end up borrowing heavily just to float receivables, which weakens the balance sheet and increases risk.
- The Real Risk: Will Cash Flow Continue After You Leave? Buyers ask two questions: “What is the cash flow?” and “Will this cash flow continue after I become the owner?” The second question determines whether they do the deal at all and what terms they demand. If all the goodwill lives in you as the owner, or in a few concentrated customers, the risk to the buyer skyrockets and the value of the business drops.
- Most Businesses Never Actually Sell. David shares a sobering statistic: about 80 percent of businesses listed on the big marketplaces never sell as operating companies. Some equipment may get sold off, but the business itself doesn’t transfer. That’s why he urges owners to build wealth both inside and outside the business, treat the company as a cash-flowing asset, and have a plan B that does not depend on a big exit check.
Key Takeaway:
Treat your business like a fortress you’re slowly building over time: strengthen cash flow, build liquidity, reduce dependence on debt, and design the company so cash flow continues even after you step away.
Bio:
Barnett loves to say that it took him 10 years to un-learn what he was taught in business school. University had trained him to be a middle-manager in big enterprises, he was totally unprepared for the realities of small business.
After a career in advertising sales, Barnett started several businesses including a commercial debt brokerage house. Helping to finance small and medium sized businesses led to the field of business brokerage. Over several years, Barnett sold dozens of businesses for others while also managing his own portfolio of income properties and starting his career as a local private investor.
Barnett regularly consults with professionals and banks on business and asset values. Presently he also works with entrepreneurs and would-be entrepreneurs around the world who are buying, selling or trying to improve their businesses.
Links:
Blog: www.DavidCBarnett.com
LinkedIn: http://ca.linkedin.com/in/davidbarnettmoncton
Facebook: https://www.facebook.com/DBarnettMoncton/
YouTube: https://www.SmallBusinessAndDealMakingPodcast.com
Soundcloud: https://soundcloud.com/dbarnettmoncton
Instagram: https://www.instagram.com/dbarnettmoncton/
Twitter: https://twitter.com/DBarnettMoncton
Email List Signup: https://www.DavidCBarnettList.com
Conclusion:
Building a Business Fortress isn’t about chasing bigger numbers or hoping for a heroic exit someday. It’s about creating a company that produces steady cash flow, protects you when the economy tightens, and gives you real options for the future. As David Barnett reminds us, the real payoff is in the years you own the business—not in a sale that may or may not happen. When you prioritize liquidity, understand your true costs, reduce dependence on debt, and build wealth outside the business, you create a fortress that can withstand storms and deliver lasting freedom. The question isn’t whether your business will sell someday—it’s whether it’s strong enough to support the life you want today.
#ProfitAnswerMan #BusinessFortress #CashFlow #SmallBusinessFinance #Liquidity #ExitPlanning #BusinessSale #Entrepreneurship #BusinessOwner #FinancialFreedom
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Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.