Libsyn Directory

Ep 281 Why Most Marketing Fails—And How to Make Yours Finally Pay Off with Andrew Gregory

Profit Answer Man: Scaling with Profit First & Beyond

Release Date: 07/30/2025

Ep 302 The Financial Model Every 7–8 Figure Business Needs for Predictable Profit with Salvatore Tirabassi

Profit Answer Man: Scaling with Profit First & Beyond

The Financial Model Every 7–8 Figure Business Needs for Predictable Profit with Salvatore Tirabassi Most business owners don’t lack data. They lack clarity. They have a P&L, a balance sheet, maybe even a dashboard. But when a real decision shows up—Can I afford this hire? Should I scale marketing? Why did margins drop again?—the numbers don’t give a clear answer. That’s where growth starts to feel chaotic. In this episode of Profit Answer Man, Rocky Lalvani sits down with fractional CFO and former private equity investor Salvatore Tirabassi to unpack...

Ep 301 How to Build a Business Fortress: Liquidity, Cash Flow, and Exit Readiness with David Barnett

Profit Answer Man: Scaling with Profit First & Beyond

How to Build a Business Fortress: Liquidity, Cash Flow, and Exit Readiness with David Barnett Build a Business Fortress: Why Liquidity Beats Leverage and Most Businesses Never Sell Most owners assume the big payoff will come when they finally sell the business. The hard truth is that roughly 80 percent of small businesses listed for sale never actually sell as going concerns. The real payoff is in the years of ownership: the cash flow you extract, the wealth you build outside the business, and the resilience you create so you can survive the next punch in the face. In this...

Ep 300 The Referable Client Experience with Stacey Brown Randall

Profit Answer Man: Scaling with Profit First & Beyond

The Referable Client Experience with Stacey Brown Randall Most business owners say they want more referrals. Very few are actually drowning in them. The default strategy is to do good work, hope people notice, and maybe ask for introductions when things get slow. In this episode of Profit Answer Man, I sit down again with referral expert and author Stacey Brown Randall to talk about why that approach does not work and how to build a truly referrable client experience. Stacey has spent years helping small business owners generate referrals without asking, without incentives, and...

Ep 299 How to Build a Business You Can Actually Sell with Saul Cohen

Profit Answer Man: Scaling with Profit First & Beyond

How to Build a Business You Can Actually Sell with Saul Cohen Most business owners say the same thing: “I want to grow as big as I can.” But when you press them on what they really want—time freedom, a great income, flexibility with their family—they’re actually describing a lifestyle business, not a high-growth scale-up destined for a huge exit. In this episode of Profit Answer Man, Rocky Lalvani talks with Saul Cohen, an accountant and advisor who helps ambitious entrepreneurs grow through acquisition and prepare for a successful exit. Together, they unpack the...

Ep 298 From Chaos to Cash Flow: How Business Owners Can Scale with Less Stress with David Forster

Profit Answer Man: Scaling with Profit First & Beyond

From Chaos to Cash Flow: How Business Owners Can Scale with Less Stress with David Forster “Slow is smooth, smooth is fast.” If you’re stuck reacting all day, this episode with David Forster hands you the blueprint: clarify roles, codify the 80%, install scorecards that measure what matters, and make Profit First automatic so cash is where you need it—when you need it. In This Episode, You’ll Learn: Why “boring, repeatable systems” beat heroics—and how to build them for people who crave structure. The clarity–consistency–accountability trio: what...

Ep 297 Profit First with Megan Schwan

Profit Answer Man: Scaling with Profit First & Beyond

Profit First with Megan Schwan Most owners chase revenue and wonder why cash keeps disappearing. In this episode, Rocky sits down with Megan Schwan—CEO of Sidekick Accounting and a certified Profit First Professional—to unpack the simple systems that turn chaos into cash: clean books, pricing discipline, expense sweeps, and a short list of actionable KPIs. If you want fewer surprises and fatter reserves, start here. In This Episode, You’ll Learn: Why “good books” are your #1 tax saver—and the foundation for pricing and fraud control. How Profit First creates...

Ep 296 Simple Numbers, Big Profits with Greg Crabtree: How to Scale Without Debt or Chaos

Profit Answer Man: Scaling with Profit First & Beyond

Simple Numbers, Big Profits with Greg Crabtree: How to Scale Without Debt or Chaos Most business owners chase revenue—and lose sight of profit. In this episode of Profit Answer Man, Rocky Lalvani sits down with Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits, to cut through the noise and talk about what really drives a successful business. A self-described “recovering accountant,” Greg shares how data—not opinions—can transform how entrepreneurs see their numbers, make decisions, and grow sustainably. If you’ve ever felt like your financial reports...

Ep 295 How to 4X your Revenue in 4 Years with Alexis Sikorsky

Profit Answer Man: Scaling with Profit First & Beyond

How to 4X your Revenue in 4 Years with Alexis Sikorsky Most business owners dream about growth, but few know how to scale without chaos. In this episode of Profit Answer Man, Rocky Lalvani talks with Alexis Sikorsky, a strategic advisor who helps founders scale fast and exit strong. Alexis doesn’t speak from theory—he built and sold his own Switzerland-based software company, New Access, in a $100M+ private equity deal. He learned firsthand what it takes to go from exhaustion to exponential growth—and how the right strategy, mindset, and systems can help you 4X your revenue...

Ep 294 Scale Smarter: Use EOS to Add Another Zero with Rick Benton

Profit Answer Man: Scaling with Profit First & Beyond

Scale Smarter: Use EOS to Add Another Zero with Rick Benton When business growth starts to feel like chaos, it’s time to add structure. EOS (the Entrepreneurial Operating System) gives you a clear roadmap to align people, processes, and profit — but when you combine it with the right financial systems, that’s when the real transformation happens. In this episode, Rick Benton, EOS Implementer and former multi-state business owner, joins Rocky Lalvani to unpack how EOS helps entrepreneurs simplify, scale, and create freedom. Together, they explore how visionaries can step...

Ep 293 From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros

Profit Answer Man: Scaling with Profit First & Beyond

From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros Most business owners think success means more sales and more hustle. But Jason Sisneros discovered the opposite — freedom comes from systems, not speed. After crashing three businesses and digging himself millions into debt, Jason rebuilt from scratch. Over time, he created, scaled, and sold 26 companies with 6,800 employees for more than $60 million — all without investors or partners. Today, through his company Built to Exit, he helps business owners do what he finally mastered: design a...

More Episodes

Why Most Marketing Fails—And How to Make Yours Finally Pay Off with Andrew Gregory

Why Most Marketing Fails to Deliver Profit—And How to Fix It

Marketing agencies promise leads. But what if leads aren’t your problem?

Thousands of small business owners are stuck in the same trap: they’re spending money on ads, but their bank accounts still feel tight. The real issue? Bad leads, broken follow-up systems, and a total disconnect between sales and profitability.

In this episode of Profit Answer Man, marketing expert Andrew Gregory breaks down the hidden cost of poor marketing strategy—and the profit leaks most home service businesses never see coming.

The Real Cost of “Just Getting More Leads”

· Every business wants more leads. But what happens when:

· The leads don’t convert?

· The wrong people answer the phone?

· You can’t track what’s working?

The result is wasted ad spend, missed revenue, and a whole lot of frustration.

Andrew walks us through how most service businesses are focusing on the wrong end of the marketing funnel—and what to do instead.

In This Episode, You’ll Learn:

Why response time is the #1 lead conversion factor (and most teams fail here).
How to calculate Customer Lifetime Value (and why it changes your ad strategy).
The difference between top-of-funnel vanity ads and bottom-up revenue generation.
What it means to build trust at scale—and how Google is measuring it.
Simple ways to fix your lead handling process before spending another dollar.

Costly Blind Spots You Might Be Missing:

You’re paying for leads without tracking who actually called.
Your website creates friction instead of conversions.
Your intake team doesn’t follow up fast enough (or at all).
You're treating referrals as luck, not a strategy.
You’re advertising like a national brand—without the budget or systems.

Meet Andrew Gregory:

Andrew Gregory is the COO and Partner at UpRoute, a marketing agency focused on helping home service businesses grow profitably. With deep entrepreneurial roots—he’s owned a winery, served on business boards, and helped hundreds of small businesses—Andrew blends real-world experience with practical marketing strategy. His specialty? Turning advertising into measurable, scalable profit.

Links:

Email: andrew@uproute.com

Website: www.uproute.com

LinkedIn: www.linkedin.com/in/andrewcgregory/

Your Next Move: Fix the Leaks Before Scaling Up

Before you spend another dollar on ads, ask yourself:
Are we tracking lead sources with clarity?
Is our intake team converting calls with consistency?
Do we know our true customer value (including referrals)?
Is our follow-up fast, friendly, and frictionless?

If you’re not 100% sure, this episode is your wake-up call.

Listen now and plug the profit leaks before they drain your next ad campaign.

#ProfitFirst #BusinessGrowth #CashFlowFix #SmartScaling #RevenueLeaks #ProfitClarity #OwnerPay #StrategicFinance

Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman

Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page

Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst

Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/

My podcast about living a richer more meaningful life: http://richersoul.com/

Music provided by Junan from Junan Podcast

Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

#profitfirst

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