loader from loading.io

Ep 282 Profitable But Worthless? How to Build a Business Buyers Actually Want with Justin Goodbread

Profit Answer Man: Scaling with Profit First & Beyond

Release Date: 08/12/2025

Ep 295 How to 4X your Revenue in 4 Years with Alexis Sikorsky show art Ep 295 How to 4X your Revenue in 4 Years with Alexis Sikorsky

Profit Answer Man: Scaling with Profit First & Beyond

How to 4X your Revenue in 4 Years with Alexis Sikorsky   Most business owners dream about growth, but few know how to scale without chaos. In this episode of Profit Answer Man, Rocky Lalvani talks with Alexis Sikorsky, a strategic advisor who helps founders scale fast and exit strong. Alexis doesn’t speak from theory—he built and sold his own Switzerland-based software company, New Access, in a $100M+ private equity deal.   He learned firsthand what it takes to go from exhaustion to exponential growth—and how the right strategy, mindset, and systems can help you 4X your revenue...

info_outline Ep 294 Scale Smarter: Use EOS to Add Another Zero with Rick Benton show art Ep 294 Scale Smarter: Use EOS to Add Another Zero with Rick Benton

Profit Answer Man: Scaling with Profit First & Beyond

Scale Smarter: Use EOS to Add Another Zero with Rick Benton   When business growth starts to feel like chaos, it’s time to add structure. EOS (the Entrepreneurial Operating System) gives you a clear roadmap to align people, processes, and profit — but when you combine it with the right financial systems, that’s when the real transformation happens.   In this episode, Rick Benton, EOS Implementer and former multi-state business owner, joins Rocky Lalvani to unpack how EOS helps entrepreneurs simplify, scale, and create freedom. Together, they explore how visionaries can step...

info_outline Ep 293 From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros show art Ep 293 From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros

Profit Answer Man: Scaling with Profit First & Beyond

From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros   Most business owners think success means more sales and more hustle. But Jason Sisneros discovered the opposite — freedom comes from systems, not speed.   After crashing three businesses and digging himself millions into debt, Jason rebuilt from scratch. Over time, he created, scaled, and sold 26 companies with 6,800 employees for more than $60 million — all without investors or partners. Today, through his company Built to Exit, he helps business owners do what he finally mastered: design a...

info_outline Ep 292 Maximizing Business Value: Lessons from 800+ Deals with Matt Uhler show art Ep 292 Maximizing Business Value: Lessons from 800+ Deals with Matt Uhler

Profit Answer Man: Scaling with Profit First & Beyond

Maximizing Business Value: Lessons from 800+ Deals with Matt Uhler   The Cash Discipline That Saves—or Sells—Your Business   Most companies don’t go under because they lack revenue. They go under because they run out of cash.   And the worst part? It doesn’t happen overnight. It happens slowly… then suddenly.   One month, you’re profitable. The next, you’re panicking over payroll and wondering what went wrong.   In this episode, I sit down with Matt Uhler—a business broker and owner who’s evaluated over 2,500 companies, completed 800+ transactions,...

info_outline Ep 291 Build a Business That Serves Your Life (Not the Other Way Around) with John Nieuwenburg show art Ep 291 Build a Business That Serves Your Life (Not the Other Way Around) with John Nieuwenburg

Profit Answer Man: Scaling with Profit First & Beyond

Build a Business That Serves Your Life (Not the Other Way Around) with John Nieuwenburg   Small business owners are great technicians—but often underpowered CEOs. Coach John Nieuwenburg breaks down why most owners feel squeezed by time, team, and money—and how to fix it. We cover building a simple, real-time dashboard (so you stop driving by the rear-view mirror), the “three-legged stool” of systems-people-leadership, recruiting a bench before you’re desperate, plus hiring for culture over skills. The goal: a business that funds—and fits—your life.   In This Episode,...

info_outline Ep 290 The Next Level Revenue Formula with Kyle Mealy show art Ep 290 The Next Level Revenue Formula with Kyle Mealy

Profit Answer Man: Scaling with Profit First & Beyond

The Next Level Revenue Formula with Kyle Mealy   Business growth doesn’t have to be complicated. In this episode of Profit Answer Man, I welcome back Kyle Mealy, Fractional Chief Revenue Officer and author of The Next Level Revenue Formula. Kyle has helped small businesses double their top line and, in many cases, 10x their profit by applying simple math to sales and marketing.   We dive into the new world of GEO (Generative Engine Optimization), niching through the “Snow Globe Economy,” and the power of his Revenue Cascade framework. This isn’t abstract theory—it’s...

info_outline Ep 289 Scorecards, Not Gut Calls: How to Run Profitable Weeks with Austin McMillan show art Ep 289 Scorecards, Not Gut Calls: How to Run Profitable Weeks with Austin McMillan

Profit Answer Man: Scaling with Profit First & Beyond

Scorecards, Not Gut Calls: How to Run Profitable Weeks with Austin McMillan   Build a Profitable Business Buyers Can’t Resist   Most business owners dream of selling one day—but the reality of what buyers actually pay can be sobering. In this episode of Profit Answer Man, Rocky sits down with Austin McMillan, founder of Flywheel Financial, to break down how investors truly evaluate businesses, why contractual revenue beats hype, and how Profit First and a handful of simple ratios can transform your company into a business worth buying.   Key Lessons from the...

info_outline Ep 287 How Small Businesses Beat Big: Profit Lessons from McKinsey to Main Street with Sri Kaza show art Ep 287 How Small Businesses Beat Big: Profit Lessons from McKinsey to Main Street with Sri Kaza

Profit Answer Man: Scaling with Profit First & Beyond

How Small Businesses Beat Big: Profit Lessons from McKinsey to Main Street with Sri Kaza   Most small business owners feel like underdogs—limited resources, endless responsibilities, and constant pressure just to keep up. But what if those very constraints were the secret to outpacing billion-dollar corporations?   That’s exactly what Sri Kaza, former McKinsey consultant and now small business advocate, reveals in his book Unconventional and in our latest conversation on the Profit Answer Man podcast.   After years advising Fortune 500s and later scaling and selling...

info_outline Ep 288 Your P&L Is Lying—Here’s What to Track with Laresa McIntyre show art Ep 288 Your P&L Is Lying—Here’s What to Track with Laresa McIntyre

Profit Answer Man: Scaling with Profit First & Beyond

Your P&L Is Lying—Here’s What to Track with Laresa McIntyre   Stop Chasing Revenue: How Fractional CFOs Clear the Financial Fog   Most business owners measure success by one thing: revenue growth. The problem? Revenue isn’t cash—and it doesn’t always translate into profit.   In this episode of Profit Answer Man, I sat down with Laresa McIntyre, founder of Rockbridge CFO, to uncover the blind spots that keep owners stuck in financial fog. Laresa brings over 15 years of CFO experience and now helps service-based businesses scale smarter with fractional CFO...

info_outline Ep 286 The Profit Pitfalls Most Business Owners Miss with Lisa Hennigar show art Ep 286 The Profit Pitfalls Most Business Owners Miss with Lisa Hennigar

Profit Answer Man: Scaling with Profit First & Beyond

The Profit Pitfalls Most Business Owners Miss with Lisa Hennigar   Most business owners don’t lose profit because of one big mistake — it’s usually a thousand tiny leaks. From not knowing your why, to ignoring customer service, to failing to track the right numbers, the truth is this: profit slips away quietly while you’re busy working hard.   In this episode of Profit Answer Man, I sit down with Lisa Hennigar, Vice President of Franchise Development at ERA Group and a nationally recognized franchise strategist with over 22 years in the industry. Lisa has worked with everyone...

info_outline
 
More Episodes

Profitable But Worthless? How to Build a Business Buyers Actually Want with Justin Goodbread

 

Why High Profit ≠ High Value—And How That Mistake Could Cost You Millions

 

Most business owners are chasing profit…

But what if the very thing you’re chasing is keeping you trapped?

 

Imagine this: You’re running a “successful” business with strong margins and great income. You’re paying yourself well, your spouse is on payroll, and life feels comfortable.

 

Until the day you try to sell… and no one wants to buy.

 

This episode of Profit Answer Man reveals the dangerous trap most entrepreneurs fall into: confusing a profitable lifestyle business with a valuable one. Justin Goodbread—who scaled and sold multiple 7-, 8-, and 9-figure companies—breaks down the hard truth behind “ugly babies” (a.k.a. unsellable businesses) and how to turn yours into a cash-rich, investor-ready machine.

 

In This Episode, You’ll Learn:

  • Why profit doesn’t always equal enterprise value (and what to focus on instead).
  • The 8 core areas of a business that drive value (and where most owners get stuck).
  • How to move from being the business to owning the business.
  • The mindset shift that changed Justin’s net worth trajectory forever.
  • Why laser focus, not more hustle, is the real multiplier.

 

Key Takeaways (AKA Profit-Killing Blind Spots):

  • Mistake #1: Believing high profit = high exit value. Investors don’t buy income streams—they buy systems.
  • Mistake #2: Staying at the center of everything. If your business wobbles when you step away, it’s not a business. It’s a job with a title.
  • Mistake #3: Failing to define your ideal client. Serving everyone = attracting no one (and commoditizing your brilliance).
  • Mistake #4: Reinventing the wheel. Frameworks like Profit First, EOS, and Justin’s value-growth model already exist—use them.
  • Mistake #5: Not taking the hard vacation. If your team can’t survive six weeks without you, your valuation will reflect that.

 

Guest Bio:

Justin Goodbread is a globally recognized business strategist, bestselling author, and founder of multiple ventures focused on helping service-based businesses maximize enterprise value. With 30+ years of entrepreneurial grit—including exits at the 7-, 8-, and 9-figure levels—Justin has worked with thousands of owners to turn profitable chaos into scalable, transferable wealth.

 

Whether he's simplifying complex business systems or calling out the lies owners tell themselves, Justin is known for his no-nonsense, deeply practical insights that get results. His bestselling book, Your Baby’s Ugly, challenges owners to look at their business through the eyes of a buyer—and transform it into an asset worth paying for.

 

Links:

Websites:

 

Media Profile/Bio:

 

Social Media Channels: 

 

Conclusion: Is Your Business Valuable—or Just Profitable?

Profit is a great starting point… but it’s not the finish line.

If your wealth is locked inside a business that can’t run without you, it’s time to ask the hard question:

 

👉 Would anyone pay top dollar for what you’ve built?

 

If you’re not sure—or if your gut says “probably not”—this episode is your wake-up call. Listen now and explore where your real profit leaks and blind spots might be.

 

🎧 Listen to the full episode and start building a business that can run, grow, and sell—without you.

 

#ProfitFirst #BusinessGrowth #CashFlowFix #SmartScaling #RevenueLeaks #ProfitClarity #OwnerPay #StrategicFinance

 

Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman

Sign up to be notified when the next cohort of the Profit First Experience Course is available!

Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page 

Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst

Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/

My podcast about living a richer more meaningful life: http://richersoul.com/

Music provided by Junan from Junan Podcast

Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

#profitfirst