Ep 284 Freedom by Design: How to Build a Profitable Business That Serves Your Life with Michael Walsh
Profit Answer Man: Scaling with Profit First & Beyond
Release Date: 08/26/2025
Ep 302 The Financial Model Every 7–8 Figure Business Needs for Predictable Profit with Salvatore Tirabassi
Profit Answer Man: Scaling with Profit First & Beyond
The Financial Model Every 7–8 Figure Business Needs for Predictable Profit with Salvatore Tirabassi Most business owners don’t lack data. They lack clarity. They have a P&L, a balance sheet, maybe even a dashboard. But when a real decision shows up—Can I afford this hire? Should I scale marketing? Why did margins drop again?—the numbers don’t give a clear answer. That’s where growth starts to feel chaotic. In this episode of Profit Answer Man, Rocky Lalvani sits down with fractional CFO and former private equity investor Salvatore Tirabassi to unpack...
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Ep 301 How to Build a Business Fortress: Liquidity, Cash Flow, and Exit Readiness with David Barnett
Profit Answer Man: Scaling with Profit First & Beyond
How to Build a Business Fortress: Liquidity, Cash Flow, and Exit Readiness with David Barnett Build a Business Fortress: Why Liquidity Beats Leverage and Most Businesses Never Sell Most owners assume the big payoff will come when they finally sell the business. The hard truth is that roughly 80 percent of small businesses listed for sale never actually sell as going concerns. The real payoff is in the years of ownership: the cash flow you extract, the wealth you build outside the business, and the resilience you create so you can survive the next punch in the face. In this...
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Ep 300 The Referable Client Experience with Stacey Brown Randall
Profit Answer Man: Scaling with Profit First & Beyond
The Referable Client Experience with Stacey Brown Randall Most business owners say they want more referrals. Very few are actually drowning in them. The default strategy is to do good work, hope people notice, and maybe ask for introductions when things get slow. In this episode of Profit Answer Man, I sit down again with referral expert and author Stacey Brown Randall to talk about why that approach does not work and how to build a truly referrable client experience. Stacey has spent years helping small business owners generate referrals without asking, without incentives, and...
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Ep 299 How to Build a Business You Can Actually Sell with Saul Cohen
Profit Answer Man: Scaling with Profit First & Beyond
How to Build a Business You Can Actually Sell with Saul Cohen Most business owners say the same thing: “I want to grow as big as I can.” But when you press them on what they really want—time freedom, a great income, flexibility with their family—they’re actually describing a lifestyle business, not a high-growth scale-up destined for a huge exit. In this episode of Profit Answer Man, Rocky Lalvani talks with Saul Cohen, an accountant and advisor who helps ambitious entrepreneurs grow through acquisition and prepare for a successful exit. Together, they unpack the...
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Ep 298 From Chaos to Cash Flow: How Business Owners Can Scale with Less Stress with David Forster
Profit Answer Man: Scaling with Profit First & Beyond
From Chaos to Cash Flow: How Business Owners Can Scale with Less Stress with David Forster “Slow is smooth, smooth is fast.” If you’re stuck reacting all day, this episode with David Forster hands you the blueprint: clarify roles, codify the 80%, install scorecards that measure what matters, and make Profit First automatic so cash is where you need it—when you need it. In This Episode, You’ll Learn: Why “boring, repeatable systems” beat heroics—and how to build them for people who crave structure. The clarity–consistency–accountability trio: what...
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Ep 297 Profit First with Megan Schwan
Profit Answer Man: Scaling with Profit First & Beyond
Profit First with Megan Schwan Most owners chase revenue and wonder why cash keeps disappearing. In this episode, Rocky sits down with Megan Schwan—CEO of Sidekick Accounting and a certified Profit First Professional—to unpack the simple systems that turn chaos into cash: clean books, pricing discipline, expense sweeps, and a short list of actionable KPIs. If you want fewer surprises and fatter reserves, start here. In This Episode, You’ll Learn: Why “good books” are your #1 tax saver—and the foundation for pricing and fraud control. How Profit First creates...
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Ep 296 Simple Numbers, Big Profits with Greg Crabtree: How to Scale Without Debt or Chaos
Profit Answer Man: Scaling with Profit First & Beyond
Simple Numbers, Big Profits with Greg Crabtree: How to Scale Without Debt or Chaos Most business owners chase revenue—and lose sight of profit. In this episode of Profit Answer Man, Rocky Lalvani sits down with Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits, to cut through the noise and talk about what really drives a successful business. A self-described “recovering accountant,” Greg shares how data—not opinions—can transform how entrepreneurs see their numbers, make decisions, and grow sustainably. If you’ve ever felt like your financial reports...
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Ep 295 How to 4X your Revenue in 4 Years with Alexis Sikorsky
Profit Answer Man: Scaling with Profit First & Beyond
How to 4X your Revenue in 4 Years with Alexis Sikorsky Most business owners dream about growth, but few know how to scale without chaos. In this episode of Profit Answer Man, Rocky Lalvani talks with Alexis Sikorsky, a strategic advisor who helps founders scale fast and exit strong. Alexis doesn’t speak from theory—he built and sold his own Switzerland-based software company, New Access, in a $100M+ private equity deal. He learned firsthand what it takes to go from exhaustion to exponential growth—and how the right strategy, mindset, and systems can help you 4X your revenue...
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Ep 294 Scale Smarter: Use EOS to Add Another Zero with Rick Benton
Profit Answer Man: Scaling with Profit First & Beyond
Scale Smarter: Use EOS to Add Another Zero with Rick Benton When business growth starts to feel like chaos, it’s time to add structure. EOS (the Entrepreneurial Operating System) gives you a clear roadmap to align people, processes, and profit — but when you combine it with the right financial systems, that’s when the real transformation happens. In this episode, Rick Benton, EOS Implementer and former multi-state business owner, joins Rocky Lalvani to unpack how EOS helps entrepreneurs simplify, scale, and create freedom. Together, they explore how visionaries can step...
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Ep 293 From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros
Profit Answer Man: Scaling with Profit First & Beyond
From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros Most business owners think success means more sales and more hustle. But Jason Sisneros discovered the opposite — freedom comes from systems, not speed. After crashing three businesses and digging himself millions into debt, Jason rebuilt from scratch. Over time, he created, scaled, and sold 26 companies with 6,800 employees for more than $60 million — all without investors or partners. Today, through his company Built to Exit, he helps business owners do what he finally mastered: design a...
info_outlineFreedom by Design: How to Build a Profitable Business That Serves Your Life with Michael Walsh
Most entrepreneurs start their journey with the dream of freedom—yet many quickly find themselves trapped by the very businesses they built. Revenue grows, responsibilities pile up, and the joy of entrepreneurship fades into overwhelm.
In this Episode of the Profit Answer Man, I sat down with Michael Walsh, founder of the Walsh Business Growth Institute and author of Freedom by Design, to unpack how business owners can create companies that support—not suffocate—their lives.
Michael has spent over 30 years guiding business owners through the predictable “danger zones” of growth. His message is clear: profit and freedom come when you design your business around your life, not the other way around.
Key Insights from Michael Walsh:
- Business Must Serve Life, Not Just Profit. Too many owners chase revenue milestones—$1M, $5M, $10M—only to find bigger problems waiting at each stage. Michael warns: if profit is your only motivator, satisfaction will always elude you. The companies that thrive long-term are those designed to support the owner’s life and impact. Reflection: Is your business structured to fuel your life’s goals—or is your life revolving around your business?
- Growth Brings Predictable “Danger Zones”. Michael outlined the common revenue milestones where owners hit walls: $1M–$1.2M → the “zone of hell” where you’re too big for DIY systems but too small to afford enterprise solutions. $5M and $10M → structures and systems must evolve or growth stalls. $12M–$20M → the toughest chasm, where people complexity and outdated processes collide. Takeaway: Each new level requires reinventing systems, structures, and leadership—not just “working harder.”
- Systems Alone Don’t Scale—People Do. Rocky and Michael both love spreadsheets, but Michael cautions: numbers tell the story, but people drive the result. A well-designed business empowers its people to excel rather than constraining them with rigid systems. Reflection: Are your processes freeing your team to use their strengths—or boxing them in like cogs in a machine?
- Freedom Comes from Teamwork, Not Control. Michael stresses that leaders must shift from command-and-control to building intelligent ecosystems. True management is about helping people think, thrive, and work together. When teams are supported—not micromanaged—2+2 can equal 6. Question: How much time do you spend training people how to work together, not just what to do?
- The Future Belongs to the Creative Business Owner. AI is transforming the business landscape, but Michael warns that owners who outsource thinking to machines lose their edge. The next era isn’t the Information Age—it’s the Age of Creativity. Those who combine human insight with AI tools will thrive. Action Step: Don’t fear AI—learn to use it as a creative partner to free you up for high-value problem solving.
Key Takeaways:
- Profit Alone Won’t Bring Fulfillment. Chasing revenue milestones without purpose leads to burnout. Businesses built around life goals—not just profit—create more satisfaction and sustainability.
- Growth Has Predictable “Danger Zones”. Each revenue milestone ($1M, $5M, $10M, $20M) comes with hidden challenges. Systems, structures, and leadership must evolve at every stage, or growth will stall.
- Systems Must Support People—Not Control Them. Processes should free your team to use their strengths, not box them in like cogs. Businesses thrive when systems empower people to excel.
- Freedom Comes Through Teams, Not Micromanagement. Leaders must shift from command-and-control to cultivating intelligent ecosystems. Strong teamwork multiplies results and creates freedom for owners.
- The Next Age is Creativity, Powered by AI. AI won’t replace entrepreneurs—but those who creatively combine human judgment with AI tools will have a massive advantage in the years ahead.
About Michael Walsh:
Michael Walsh is the founder of the Walsh Business Growth Institute and author of Freedom by Design: The Business Owner’s Guide to Grow, Make an Impact, and Find Joy Again. For over 30 years, he has helped business owners in Canada, the U.S., and Europe scale profitably by aligning their companies with their life goals.
Links:
Website: http://www.walshbusinessgrowth.com
LinkedIn: https://www.linkedin.com/in/michael-walsh/
Conclusion:
Freedom in business isn’t about hitting the next revenue milestone—it’s about designing a company that grows with you, supports your lifestyle, and empowers your team. Michael Walsh reminds us that profit follows purpose, systems must evolve with scale, and people—not spreadsheets—ultimately drive success. As the business landscape shifts into the age of creativity, those who align vision, systems, and people while leveraging tools like AI will unlock both profitability and freedom.
Your business should give you life, not take it away. The choice to design it that way is yours.
Richer Soul Ep 440 The AI Driven Leader with Geoff Woods: https://richersoul.com/?s=Geoff+Woods
#ProfitFirst #BusinessGrowth #FinancialFreedom #SmartScaling #EntrepreneurLife #BusinessStrategy #LeadershipMatters #CashFlowFix #PurposeDrivenBusiness #CreativeEntrepreneur
Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman
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Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/
My podcast about living a richer more meaningful life: http://richersoul.com/
Music provided by Junan from Junan Podcast
Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
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