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41. John Lee Shares The Latest About Microsoft Advertising

Programmatic Digest's podcast

Release Date: 07/07/2021

51. How Programmatic Teams Can Use Internal Automation for Efficiency show art 51. How Programmatic Teams Can Use Internal Automation for Efficiency

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams into being effective in their campaign performances? What are you doing to remain productive and...

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50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons show art 50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.   to learn more about the IAB 2020 International Report on Programmatic In-housing   Connect with:   Professor Susan Wallace:     Programmatic Digest Podcast: | | |   Helene...

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49. How To partner With Programmatic and Digital Media Vendors ft. Tyler Bryant show art 49. How To partner With Programmatic and Digital Media Vendors ft. Tyler Bryant

Programmatic Digest's podcast

This week we’re throwing it way back to when we welcomed Tyler Bryant in the Sensei's Corner, at the time he was the digital media director at RPM advertising, which specializes in travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and they produce television commercials for today's popular brand empires. We referred to the following articles/resources: [Critical Capabilities for For Ad Tech](https://www.gartner.com/doc/reprints?id=1-24PCEKKZ&ct=201130&st=sb) According to the Garter survey, 22% of the...

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48. Continuous Training In The AdTech Industry With Shiv Gupta show art 48. Continuous Training In The AdTech Industry With Shiv Gupta

Programmatic Digest's podcast

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.    Who better to end our LinkedIn Live Series than with our good friend Shiv Gupta from U of Digital. We continued the conversation of how and why continuous education in the Ad-tech industry is so important. Shiv goes in-depth on the ways self-development and educating your team on an ongoing and continuous level is more impactful to longevity. He also touches on some ways U of Digital pushes through training decline and gives ways on how they move...

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47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen show art 47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen

Programmatic Digest's podcast

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.   In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud.   Feel free to check the visual on YouTube as it is...

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46. Who Do We Call When Understaffed? ft. digitalXmedia show art 46. Who Do We Call When Understaffed? ft. digitalXmedia

Programmatic Digest's podcast

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile.   In the Sensei’s Corner this week we had Sanarr McLaughlin Co-Founder of digitalXmedia, who continued our talks on the importance of continuous education. She gave great insights on how outsourcing implementation is one of the biggest struggles in our industry. She goes in depth on the reasons why outsourcing is so important as well as giving us resources that we can start using right now to help.   Feel free to check the visual on YouTube as it is...

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45. Importance of Continuous Agency Education show art 45. Importance of Continuous Agency Education

Programmatic Digest's podcast

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile.   In this week’s LinkedIn Live Series we went over the importance of continuous education in our industry. Very often in our industry, we don't prioritize training as much as we should.So we took the time to give different options of how agencies can combat this lack of education. We dive deep into programs we offer here at Helene Parker Consulting LLC, such as our Agency VIP days. Agency VIP days are where we will spend the entire day covering Fundamentals to...

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44. Solimar and More With Tyler Bryant show art 44. Solimar and More With Tyler Bryant

Programmatic Digest's podcast

We had a LinkedIn series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile, the podcast's YouTube, and Facebook Live. Feel free to check the visual on YouTube as it is available now!  We welcomed Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We discuss the latest announcement from the Trade Desk, Solimar. Their new platform completely reimagines the media buying experience, putting your business objectives front and center, unleashing the full power of your first-party data, and giving you access to a...

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43. MiQ’s Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and More show art 43. MiQ’s Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and More

Programmatic Digest's podcast

We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, we are discussing DOOH, deterministic vs. probabilistic data, and how to be culturally relevant to Hispanic consumers.   This week, we are referencing:   Connect with: Amanda Abrarpour:...

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42. Identity Link Solution Case Study With Reny Morel from Digitas North America show art 42. Identity Link Solution Case Study With Reny Morel from Digitas North America

Programmatic Digest's podcast

We are republishing this episode because it was just so good!  Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data.  This week, we are highlighting: The difference between cookies and identities How new tests are looking to implement better options for users to consent Using healthy CRM data for easier tracking Connect with: Programmatic Digest Podcast: | | Helene Parker:  |  |  | 

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We welcome John Lee, Head of Evangelism at Microsoft Advertising to the Sensei’s Corner. He is a digital advertising professional with extensive experience in search engine marketing, display advertising, and social media advertising. In addition, he is a writer, speaker, trainer, content creator, and genuine fanatic for all things digital (marketing and tech). In this episode, we are discussing Microsoft Audience Network, holistic measurement, cookie deprecation, and the CDJ (Customer Decision Journey).

 

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