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146. A Buyer's Introduction to Supply Path Optimization

Programmatic Digest

Release Date: 04/04/2024

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More Episodes

Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer.
I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain.

Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak.

To get the training roadmap mentioned and the deck, request it here:
https://www.heleneparker.com/programmatictrainingsample/  

Access the YouTube here:

https://youtube.com/live/-agrIW_J5zE 

 

This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives. 

 

What To Expect: 

- Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own) 

- How to continue learning from me (free and paid training opportunities) 

 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

  1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 

  2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

 

Timestamp:

06:44 - 07:56 Programmatic Trading Presentation

11:30 - 12:32 Defining Terms for Industry Confusion

27:11 - 29:57 Transparency in Audience Network and Programmatic

39:53 - 40:30 Understanding Supply Path Optimization 

50:09 - 51:55 Digital Marketing Analysis and Decision-Making 

56:55 - 58:48 Email Newsletter Audience Engagement Optimization 

01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics

01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration 





Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

 

Honourable mentions: 

 

https://www.linkedin.com/in/alimanning/

https://www.chalice.ai/

 

https://www.linkedin.com/in/krzysztof-f-02987891/

https://adalytics.io/research

 

https://www.linkedin.com/in/christopherfkane/

https://jouncemedia.com/

 

https://www.linkedin.com/in/kerelcooper/

https://www.groupblack.co/ 

 

https://www.linkedin.com/in/devon-christopher-johnson-73730447/

https://www.linkedin.com/company/bomesi/

 

https://www.linkedin.com/in/lashawndagoffin/

https://colossusmediassp.com/

 

https://www.linkedin.com/in/justinvbarton/

https://www.blackenterprise.com/

 

https://blavitymedia.com/

 

https://www.shemedia.com/partner-network

 

https://www.linkedin.com/in/robertabeeler/ 

https://beeler.tech/


Meet The Team:

 

 

 




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Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

 

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/



Also take a moment to check out:
How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q