Libsyn Directory

146. A Buyer's Introduction to Supply Path Optimization

Release Date: 04/04/2024

184. AI, Attribution & Attention: Insights from IAB’s Angelina Eng | Programmatic Digest Podcast

Programmatic Digest

In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB’s Measurement, Addressability, and Data Center. She breaks down the misconceptions around last-touch attribution, the importance of assisted attribution, and how weighting ad formats can better reflect their role in the funnel. We also...

183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital

Programmatic Digest

Petri Kokkonen from Relevant Yield explains how his team helps publishers grow revenue through Demand Path Optimization (DPO), curation, and AI-driven decisioning.

182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025

Programmatic Digest

In this special Cannes Lions edition of the Programmatic Digest Podcast (Español), host Manuela Cortes sits down with Alberto Grande, Regional Lead at EXTE, to explore the evolving media landscape in Latin America. Alberto shares how his team built a creative-first programmatic powerhouse from scratch, the growing impact of Connected TV (CTV) across LATAM, and how partnerships like LG are redefining attention metrics. They also dive into market-specific buying behavior, cultural preferences in ad formats, and the challenge of measuring outcomes beyond CTR. If you're curious about how CTV is...

181. How Programmatic Buyers Think About UGC with Andrew Super from Nextdoor - Live Episode from Cannes Lions 2025

Programmatic Digest

Direct from La Croisette, The Programmatic Digest lands at Cannes Lions 2025 to unpack the biggest stories, trends, and power players shaping the future of advertising. Join us as we interview industry leaders, innovators, and disruptors live from the Croisette—diving into everything from UCG to data privacy and the evolving programmatic landscape. Bite-sized insights. Big-league conversations. Fresh from the beach.

180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice

Programmatic Digest

In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she’s picked up along the way. We dive into what it really means to have a strong, scalable tech stack, the common mistakes advertisers make when choosing tools, and why platform connectivity is now mission-critical. Heather also breaks down how MadConnect,...

179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener

Programmatic Digest

In this episode of the Programmatic Digest, we talk with David Wiener, Director of Programmatic Media at a large agency group. He shares how he got started in programmatic as an intern at a small shop while studying at Hofstra and how he worked his way up through companies like Quotient to his current leadership role. David talks about how he stayed motivated during career changes and the challenges many face in this industry, like job stress and feeling stuck. We also talk about how to keep growing and knowing when it’s time to make a move. We then break down what makes campaigns work well....

178. Audience First, Attribution Always: A Practical Workshop for Traders

Programmatic Digest

This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you’re a newbie trader or learning how to manage client expectations better, this one’s packed with gold. Key Takeaways: Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places. Don’t skip pre-campaign planning Understand...

177. Programmatic Media Planning with a Data-First Mindset

Programmatic Digest

This is the second episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research and measure everything to help campaigns perform better. We discuss why small teams and good communication matter in this complex ad world. We also dive into campaign optimization. Natalia explains why it’s not enough to have a plan, you need SMEs that can...

176. Choosing The Right Data Partner In The Crowded Programmatic Market

Programmatic Digest

This is the first episode in a special 3-part series sponsored by Drako! In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company. Stewart shares what it’s like to work in ad tech as a former trader and why it’s so important for media buyers and data partners to work closely together. You’ll learn how Drako grew from just reselling a DSP to building their own powerful location data tools that help solve real problems for advertisers. We talk about: How to...

175.5. Programmatic Hands-On Keyboard Training (June Specials)

Programmatic Digest

What it is: A 4-week live accelerator for programmatic traders and ad ops pros who want to level up fast inside the DSP, using real campaigns and walkthroughs. Who it's for: Junior traders who want hands-on experience Client service or ad ops pros managing campaigns In-house marketers pivoting to programmatic Traditional Media Buyer What they’ll get: Weekly live DSP walkthroughs (recorded if they miss it) Campaign optimization using real examples (Bring your own or use our case studies) Slack channel access for Q&A and peer support Hélène’s personal feedback on one campaign...

More Episodes

Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer.
I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain.

Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak.

To get the training roadmap mentioned and the deck, request it here:
https://www.heleneparker.com/programmatictrainingsample/

Access the YouTube here:

https://youtube.com/live/-agrIW_J5zE

This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives.

What To Expect:

- Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own)

- How to continue learning from me (free and paid training opportunities)

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

06:44 - 07:56 Programmatic Trading Presentation

11:30 - 12:32 Defining Terms for Industry Confusion

27:11 - 29:57 Transparency in Audience Network and Programmatic

39:53 - 40:30 Understanding Supply Path Optimization

50:09 - 51:55 Digital Marketing Analysis and Decision-Making

56:55 - 58:48 Email Newsletter Audience Engagement Optimization

01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics

01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Honourable mentions:

https://www.linkedin.com/in/alimanning/

https://www.chalice.ai/

https://www.linkedin.com/in/krzysztof-f-02987891/

https://adalytics.io/research

https://www.linkedin.com/in/christopherfkane/

https://jouncemedia.com/

https://www.linkedin.com/in/kerelcooper/

https://www.groupblack.co/

https://www.linkedin.com/in/devon-christopher-johnson-73730447/

https://www.linkedin.com/company/bomesi/

https://www.linkedin.com/in/lashawndagoffin/