Libsyn Directory

146. A Buyer's Introduction to Supply Path Optimization

Release Date: 04/04/2024

174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks

Programmatic Digest

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today’s complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how...

173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg

Programmatic Digest

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how people’s online...

172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg

Programmatic Digest

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing. We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we...

171. Women Leading the Way in Ad Tech with Ann Tarasevich

Programmatic Digest

Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey through Ukraine's evolving programmatic advertising landscape. Discover how her company’s innovative technology connects advertisers and publishers and gain insights into the programmatic SSP platform, all while understanding the dynamics between buy-side and sell-side players. Ann’s story is not just about technology; it's about her personal evolution...

170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity

Programmatic Digest

Trailblazing Women in Ad Tech: Insights from StackAdapt Leaders In this episode, we welcome three inspiring women from StackAdapt who share their journeys and wisdom on navigating the ad tech industry with confidence and curiosity: Anna Grodecka-Grad, Senior Vice President of Global Client Services, discusses balancing technical expertise with strategic business acumen. Lydia Berlacher, Head of Commercial Strategy and Operations, reveals how she filters valuable insights amid distractions. Zeynep Akkalyoncu, Lead Data Scientist, explores how curiosity fuels interdisciplinary...

169. Growth Audience Targeting with Crystal Foote at Digital Culture Group

Programmatic Digest

Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journey—from finding inspiration to taking action—and how she’s helping brands reach diverse audiences in a meaningful way. We dive into why understanding different audience segments is key and why one-size-fits-all marketing just doesn’t cut it. Crystal and I chat about using AI and automation to improve targeting while avoiding the pitfalls of...

168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes

Programmatic Digest

In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can’t measure awareness, consideration, and conversions the same way. She breaks it down simply: Awareness ads should be measured by how many people see them (reach, impressions, CPMs). Conversion ads should be measured by results (sales, revenue, ROAS). Chelsey also talks about how brands can estimate the impact of awareness ads on conversions using smart data models. Plus, she shares tools like GA4 and media mix modeling (MMM) that help brands...

167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson

Programmatic Digest

In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2025, Albert highlights AI’s potential to eliminate inefficiencies, spark creativity, and redefine how brands tell their stories and connect with audiences. Beyond technology, Albert dives into the importance of training—not just for newcomers, but for everyone. He emphasizes...

166. Here's Two Ways To Level Up In 2025

Programmatic Digest

About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program ( ), a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap ( ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hybrid model where we activate and we...

165. Programmatic Traders and Revenue Growth

Programmatic Digest

In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-focused monitoring, nurture the business and drive success. We also explore the importance of sales and account teams understanding the ins and outs of a trader's work, as their collaboration is key to ensuring traders can effectively meet their goals and maximize programmatic revenue. 👉 Register now to reserve your spot in our 3 part workshop series...

More Episodes

Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer.
I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain.

Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak.

To get the training roadmap mentioned and the deck, request it here:
https://www.heleneparker.com/programmatictrainingsample/

Access the YouTube here:

https://youtube.com/live/-agrIW_J5zE

This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives.

What To Expect:

- Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own)

- How to continue learning from me (free and paid training opportunities)

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

06:44 - 07:56 Programmatic Trading Presentation

11:30 - 12:32 Defining Terms for Industry Confusion

27:11 - 29:57 Transparency in Audience Network and Programmatic

39:53 - 40:30 Understanding Supply Path Optimization

50:09 - 51:55 Digital Marketing Analysis and Decision-Making

56:55 - 58:48 Email Newsletter Audience Engagement Optimization

01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics

01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Honourable mentions:

https://www.linkedin.com/in/alimanning/

https://www.chalice.ai/

https://www.linkedin.com/in/krzysztof-f-02987891/

https://adalytics.io/research

https://www.linkedin.com/in/christopherfkane/

https://jouncemedia.com/

https://www.linkedin.com/in/kerelcooper/

https://www.groupblack.co/

https://www.linkedin.com/in/devon-christopher-johnson-73730447/

https://www.linkedin.com/company/bomesi/

https://www.linkedin.com/in/lashawndagoffin/