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45. Importance of Continuous Agency Education

Programmatic Digest's podcast

Release Date: 08/04/2021

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Programmatic Digest's podcast

In the Sensei’s corner, We welcome Vera Shafiq who is the Vice President of Digital Strategy at Location3. Vera has worked in our industry for many years but has very recently transitioned to Location3. Location3 is a digital agency that specializes in enterprise strategy with a local activation. Vera starts off this week’s conversation by introducing CDP’s (Customer Data Platforms). We Dive deeper into the topic by going into detail about the differences of CDP versus CRM’s (Customer Relationship Managements) and DMP’s (Database Management Platforms). We talk about how CDP can be...

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Programmatic Digest's podcast

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Programmatic Digest's podcast

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Programmatic Digest's podcast

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Programmatic Digest's podcast

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Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams into being effective in their campaign performances? What are you doing to remain productive and...

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50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons show art 50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons

Programmatic Digest's podcast

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Programmatic Digest's podcast

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Programmatic Digest's podcast

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.    Who better to end our LinkedIn Live Series than with our good friend Shiv Gupta from U of Digital. We continued the conversation of how and why continuous education in the Ad-tech industry is so important. Shiv goes in-depth on the ways self-development and educating your team on an ongoing and continuous level is more impactful to longevity. He also touches on some ways U of Digital pushes through training decline and gives ways on how they move...

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Programmatic Digest's podcast

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We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile.

 

In this week’s LinkedIn Live Series we went over the importance of continuous education in our industry. Very often in our industry, we don't prioritize training as much as we should.So we took the time to give different options of how agencies can combat this lack of education. We dive deep into programs we offer here at Helene Parker Consulting LLC, such as our Agency VIP days. Agency VIP days are where we will spend the entire day covering Fundamentals to Best Practices that align with agency business goals. 

 

Feel free to check the visual on YouTube as it is available now!

 

Connect with:

Shoshana Wodinsky: LinkedIn

Sanarr McLaughlin: LinkedIn | Website

 

OUR VIP DAY TEAM:

Javonne Steward: LinkedIn | Website

Ebony Smith: LinkedIn 

Mike Hauptman: LinkedIn | Website

Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn 

Helene Parker: Website | LinkedIn | Twitter | Instagram