Libsyn Directory

135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3

Release Date: 08/08/2023

S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta

Programmatic Digest

En este episodio hablamos con Álvaro Cuesta sobre cómo los publishers pueden optimizar sus estrategias de monetización a través del video. Álvaro comparte recomendaciones clave, incluyendo la elección de los mejores vendors de video, la importancia de revisar el archivo ads.txt y seleccionar partners estratégicos. Además, ofrece consejos tanto para publishers grandes como pequeños, destacando el valor de asistir a eventos de la industria, mejorar la oferta de producto y sumar video como un pilar central en la estrategia digital.

174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks

Programmatic Digest

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today’s complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how...

173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg

Programmatic Digest

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how people’s online...

172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg

Programmatic Digest

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing. We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we...

171. Women Leading the Way in Ad Tech with Ann Tarasevich

Programmatic Digest

Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey through Ukraine's evolving programmatic advertising landscape. Discover how her company’s innovative technology connects advertisers and publishers and gain insights into the programmatic SSP platform, all while understanding the dynamics between buy-side and sell-side players. Ann’s story is not just about technology; it's about her personal evolution...

170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity

Programmatic Digest

Trailblazing Women in Ad Tech: Insights from StackAdapt Leaders In this episode, we welcome three inspiring women from StackAdapt who share their journeys and wisdom on navigating the ad tech industry with confidence and curiosity: Anna Grodecka-Grad, Senior Vice President of Global Client Services, discusses balancing technical expertise with strategic business acumen. Lydia Berlacher, Head of Commercial Strategy and Operations, reveals how she filters valuable insights amid distractions. Zeynep Akkalyoncu, Lead Data Scientist, explores how curiosity fuels interdisciplinary...

169. Growth Audience Targeting with Crystal Foote at Digital Culture Group

Programmatic Digest

Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journey—from finding inspiration to taking action—and how she’s helping brands reach diverse audiences in a meaningful way. We dive into why understanding different audience segments is key and why one-size-fits-all marketing just doesn’t cut it. Crystal and I chat about using AI and automation to improve targeting while avoiding the pitfalls of...

168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes

Programmatic Digest

In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can’t measure awareness, consideration, and conversions the same way. She breaks it down simply: Awareness ads should be measured by how many people see them (reach, impressions, CPMs). Conversion ads should be measured by results (sales, revenue, ROAS). Chelsey also talks about how brands can estimate the impact of awareness ads on conversions using smart data models. Plus, she shares tools like GA4 and media mix modeling (MMM) that help brands...

167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson

Programmatic Digest

In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2025, Albert highlights AI’s potential to eliminate inefficiencies, spark creativity, and redefine how brands tell their stories and connect with audiences. Beyond technology, Albert dives into the importance of training—not just for newcomers, but for everyone. He emphasizes...

166. Here's Two Ways To Level Up In 2025

Programmatic Digest

About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program ( ), a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap ( ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hybrid model where we activate and we...

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💡 This episode is sponsored by Jobsinadtech.com 🌟

Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday.

Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas.
Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2.

Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns.

Our favorite quote in this interview can be summarized down to “ Don’t buy crap!”

Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva.

About Us:

Our mission is to teach historically excluded people how to start and grow in programmatic media buying.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We also offer activation support via staff augmentation!

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:00 - The Jingle You need to Hear: Jobsinadtech.com

00:00:20 - What do laundry and adtech have in common?

00:01:40 - At the beginning there were Ad Networks…

00:03:46 - Then there was an SSP and MySpace

00:06:15 - AdTech happens in Data centres, not in the cloud

00:08:25 - Why isn’t programmatic more sustainable after 20 years?

00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment

00:12:40 - Turning off Fraud and the impact on publisher’s revenue

00:16:35 - BOK on Ads https://bokonads.com/

00:18:54 - PreBid vs. SPO

00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic

00:25:40 - What responsibilities Brands have to Fraud?

00:31:40 - Introducing Climate Shield: Don't' Buy Crap

00:35:40 - Don’t allow resellers! A message for Pubs

00:23:40 - Is there one path more carbon efficient than the other?

00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers

00:45:34 - Ongoing Education, Check out Greenscape from BOKonads

00:48:10 - Lazy Loading on Publishers

00:53:10 - The Inconvenient Truth

💡 This episode is sponsored by Jobsinadtech.com 🌟

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

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