Libsyn Directory

135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3

Release Date: 08/08/2023

207. The AI Middle Layer: The Next Brand Safety Battleground

Programmatic Digest

In this podcast episode, Dr. Cecilia Dones and Iesha White discuss the complex evolution of artificial intelligence within the marketing and advertising industries. They explore the shift of AI becoming a "middle layer" between brands and consumers, highlighting how automated systems can influence purchasing decisions using unverified information. These outstanding ladies distinguish between closed and open AI systems, warning that proprietary models often lack transparency and can lead to brand safety issues like hallucinations or data poisoning. They emphasize that while AI...

206. A Discussion on The signal brief, AI Search, and Ozone

Programmatic Digest

AI-driven search is changing how people discover information, and challenging the intent-based funnel publishers and advertisers have relied on for years. In this episode of the Programmatic Digest Podcast, I sit down with Christian Robinson of Ozone to explore what this shift means for publishers, programmatic traders, and the future of the open web. Christian shares how Ozone helps advertisers reach audiences across trusted, premium publisher environments while reducing duplication and wasted media spend. We discuss why first-party data, authenticated audiences, and journalistically safe...

205. Conversational Ad Ops, AI agents, and Model Context Protocol (MCP) with Rob Janes

Programmatic Digest

In this episode of the Programmatic Digest Podcast, host and guest Rob JAnes, Head of Product at AdButler, discuss the rapidly changing landscape of publisher monetization and programmatic ad operations heading into 2025. Check out the interview on YouTube here: They break down the industry-wide adjustments following Google's unexpected decision not to deprecate third-party cookies and the subsequent pivot to internal identity resolution systems. A major focus of the conversation is the existential crisis content creators face due to declining traffic, driven by generative...

204. Martech Architecture Explained: The Missing Layer in Ad Tech

Programmatic Digest

🎧 Summary: In this episode of the Programmatic Digest Podcast, Hélène Parker sits down with Sanarr McLaughlin to unpack one of the most overlooked challenges in programmatic advertising and digital marketing: martech structure. From disconnected tools and messy integrations to reporting confusion and operational inefficiencies, Sanarr explains why many agencies, brands, and media teams are struggling under the weight of their own systems. Together, they explore how poor martech architecture impacts campaign execution, data accuracy, internal productivity, and ultimately business growth....

203. Are We Optimizing for Bots? Unpacking AI, CTR, and Ad Fraud with Dr. Fou

Programmatic Digest

In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization. Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaining how bots can manipulate signals like CTR and how algorithms can unintentionally optimize toward fraudulent inventory. The conversation also explores the limitations of traditional fraud detection, the importance of independent verification, and how traders can use more granular data, including...

202. Mastering Audience Optimization & DSP Transparency with Jenn Ha and Ed Hackney from Pearl Diver

Programmatic Digest

In part two of this special episode of the Programmatic Digest podcast, host Hélène Parker welcomes back Ed and introduces Jenny, the Head of Customer Experience at Pearl Diver Building on the previous episode's focus on audience discovery, this conversation dives deeply into audience optimization and the critical role of true partnership in ad tech. Jenny and Ed share insights on the optimal times to introduce new audience segments, highlighting that the best time to test an adjacent audience is actually when current campaigns are already performing well They also discuss their...

201. Activating High-Intent Audiences with Ed Hackney and Trinity Lawry from Pearl Diver

Programmatic Digest

Most advertisers focus on people who are ready to buy today. But what happens when that audience runs out? In this episode, I chat with Ed Hackney and Trinity Lawry from Pearl Diver about how to find high-intent audiences, why balancing every stage of the marketing funnel matters, and how AI is making audience discovery easier for media buyers. This podcast was made possible thanks to the incredible support from Pearl Diver. In This Episode Why focusing only on conversions can quickly exhaust your audience. How behavioral data helps identify where consumers are in their buying...

200. Behind 200 Episodes: The Real Work, the Real Joy, and the Real Impact with Manuela Cortes and Hélène Parker

Programmatic Digest

Celebrating 200 Episodes: Community, Representation, and the Future of Programmatic Digest Reaching 200 episodes is more than a milestone. It's a celebration of the incredible community that has supported Programmatic Digest from day one. In this special episode, Hélène Parker and Manuela Cortez reflect on the journey that brought them here, the lessons they've learned along the way, and the vision they're building for the future. From expanding the podcast into Spanish to creating opportunities for more diverse voices in ad tech, this conversation is a reminder that meaningful change...

198. Performance Advertising in Programmatic

Programmatic Digest

199. How To Be A Performance Marketer in Programmatic Media

Programmatic Digest

More Episodes

💡 This episode is sponsored by Jobsinadtech.com 🌟

Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday.

Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas.
Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2.

Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns.

Our favorite quote in this interview can be summarized down to “ Don’t buy crap!”

Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva.

About Us:

Our mission is to teach historically excluded people how to start and grow in programmatic media buying.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We also offer activation support via staff augmentation!

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:00 - The Jingle You need to Hear: Jobsinadtech.com

00:00:20 - What do laundry and adtech have in common?

00:01:40 - At the beginning there were Ad Networks…

00:03:46 - Then there was an SSP and MySpace

00:06:15 - AdTech happens in Data centres, not in the cloud

00:08:25 - Why isn’t programmatic more sustainable after 20 years?

00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment

00:12:40 - Turning off Fraud and the impact on publisher’s revenue

00:16:35 - BOK on Ads https://bokonads.com/

00:18:54 - PreBid vs. SPO

00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic

00:25:40 - What responsibilities Brands have to Fraud?

00:31:40 - Introducing Climate Shield: Don't' Buy Crap

00:35:40 - Don’t allow resellers! A message for Pubs

00:23:40 - Is there one path more carbon efficient than the other?

00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers

00:45:34 - Ongoing Education, Check out Greenscape from BOKonads

00:48:10 - Lazy Loading on Publishers

00:53:10 - The Inconvenient Truth

💡 This episode is sponsored by Jobsinadtech.com 🌟

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

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