135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3
Release Date: 08/08/2023
DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of , a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers. Here’s the tweet version of our conversation: ...info_outline S15 - Quiero Ser Product Manager con Claudio Marrero
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In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions, exploring their transformative impact on businesses and individuals alike. Through their expertise and firsthand experiences, listeners will gain invaluable insights into the cutting-edge advancements, challenges, and future prospects of this...info_outline 135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3
💡 This episode is sponsored by 🌟 Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in . Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas. Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2. Brian O’Kelley co-founder...info_outline 133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023
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Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Laura Gaffney Media Consulting and Publisher Expert, where we discussed trends like IA, CTV and she gave us an awesome guide on how to handle this event like a pro.info_outline 131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Thomas Shea from Doceree where we learned about the complex industry of pharma and how to reach this special niche audience and how to get the best of your B2B campaigns.info_outline
💡 This episode is sponsored by Jobsinadtech.com 🌟
Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday.
Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas.
Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2.
Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns.
Our favorite quote in this interview can be summarized down to “ Don’t buy crap!”
Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva.
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We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We also offer activation support via staff augmentation!
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00:00:00 - The Jingle You need to Hear: Jobsinadtech.com
00:00:20 - What do laundry and adtech have in common?
00:01:40 - At the beginning there were Ad Networks…
00:03:46 - Then there was an SSP and MySpace
00:06:15 - AdTech happens in Data centres, not in the cloud
00:08:25 - Why isn’t programmatic more sustainable after 20 years?
00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment
00:12:40 - Turning off Fraud and the impact on publisher’s revenue
00:16:35 - BOK on Ads https://bokonads.com/
00:18:54 - PreBid vs. SPO
00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic
00:25:40 - What responsibilities Brands have to Fraud?
00:31:40 - Introducing Climate Shield: Don't' Buy Crap
00:35:40 - Don’t allow resellers! A message for Pubs
00:23:40 - Is there one path more carbon efficient than the other?
00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers
00:45:34 - Ongoing Education, Check out Greenscape from BOKonads
00:48:10 - Lazy Loading on Publishers
00:53:10 - The Inconvenient Truth
💡 This episode is sponsored by Jobsinadtech.com 🌟
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Meet the Co-Host:
Hélène Parker Consulting LLC - We are actively accepting clients
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