loader from loading.io

135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3

Programmatic Digest

Release Date: 08/08/2023

153. I Served 1MM Impressions Blank: Here's How To Avoid show art 153. I Served 1MM Impressions Blank: Here's How To Avoid

Programmatic Digest

Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️  Thursday July 25th at 10 AM EST  Can’t join Live? No problem, register and you’ll receive the recording to review after   ✅ Extra Bonus if you join Live Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert...

info_outline
152. How To Avoid Overspending in Your Programmatic Ad Campaign show art 152. How To Avoid Overspending in Your Programmatic Ad Campaign

Programmatic Digest

Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️  Thursday July 25th at 10 AM EST  Can’t join Live? No problem, register and you’ll receive the recording to review after   ✅ Extra Bonus if you join Live In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team. Sign up to this Free Training Sponsored by Epom:   This if for you: 💻You’ve made the same mistake as described in tbe video or almost was this person  💻...

info_outline
151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1 show art 151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1

Programmatic Digest

The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. New Reach and Frequency® program starting soon! Sign Up Here:   This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction.  Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices....

info_outline
150. WTF is Programmatic Curation And Why Is It Important show art 150. WTF is Programmatic Curation And Why Is It Important

Programmatic Digest

New Reach and Frequency® program starting soon!  Sign Up Here:   Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing...

info_outline
149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns show art 149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns

Programmatic Digest

......Adalytic's report..... The revelations from Adalytics' March report  are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous...

info_outline
S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital show art S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital

Programmatic Digest

La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complejo panorama en la industria Europea con nuevas reglas de privacidad.  ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -  

info_outline
148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites show art 148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites

Programmatic Digest

Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital...

info_outline
147.  Transforming Ad Agencies with Automated Programmatic Solutions show art 147. Transforming Ad Agencies with Automated Programmatic Solutions

Programmatic Digest

Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human...

info_outline
146. A Buyer's Introduction to Supply Path Optimization show art 146. A Buyer's Introduction to Supply Path Optimization

Programmatic Digest

Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the...

info_outline
145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso show art 145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso

Programmatic Digest

Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape.  We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign...

info_outline
 
More Episodes

💡 This episode is sponsored by Jobsinadtech.com 🌟 

Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday

  1. Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas. 

  2. Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2.

Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns.

Our favorite quote in this interview can be summarized down to “ Don’t buy crap!”  

Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva. 

 

About Us:

Our mission is to teach historically excluded people how to start and grow in programmatic media buying.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We also offer activation support via staff augmentation! 

Interested in training or hiring programmatic juniors? Book a Free Call

 

Timestamp:

00:00:00 -  The Jingle You need to Hear: Jobsinadtech.com 

00:00:20 - What do laundry and adtech have in common?  

00:01:40 - At the beginning there were Ad Networks… 

00:03:46 - Then there was an SSP and MySpace

00:06:15 - AdTech happens in Data centres, not in the cloud

00:08:25 - Why isn’t programmatic more sustainable after 20 years? 

00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment

00:12:40 - Turning off Fraud and the impact on publisher’s revenue

00:16:35 - BOK on Ads https://bokonads.com/ 

00:18:54 - PreBid vs. SPO

00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic

00:25:40 - What responsibilities Brands have to Fraud? 

00:31:40 - Introducing Climate Shield: Don't' Buy Crap

00:35:40 - Don’t allow resellers! A message for Pubs

00:23:40 - Is there one path more carbon efficient than the other? 

00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers

00:45:34 - Ongoing Education, Check out Greenscape from BOKonads

00:48:10 - Lazy Loading on Publishers 

00:53:10 - The Inconvenient Truth 

 

 💡 This episode is sponsored by Jobsinadtech.com 🌟 

 

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

Meet the Co-Host:

 

About Us:

 

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

 

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/



Also take a moment to check out: How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q