Libsyn Directory

135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3

Release Date: 08/08/2023

178. Audience First, Attribution Always: A Practical Workshop for Traders

Programmatic Digest

This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you’re a newbie trader or learning how to manage client expectations better, this one’s packed with gold. Key Takeaways: Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places. Don’t skip pre-campaign planning Understand...

177. Programmatic Media Planning with a Data-First Mindset

Programmatic Digest

This is the second episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research and measure everything to help campaigns perform better. We discuss why small teams and good communication matter in this complex ad world. We also dive into campaign optimization. Natalia explains why it’s not enough to have a plan, you need SMEs that can...

176. Choosing The Right Data Partner In The Crowded Programmatic Market

Programmatic Digest

This is the first episode in a special 3-part series sponsored by Drako! In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company. Stewart shares what it’s like to work in ad tech as a former trader and why it’s so important for media buyers and data partners to work closely together. You’ll learn how Drako grew from just reselling a DSP to building their own powerful location data tools that help solve real problems for advertisers. We talk about: How to...

175.5. Programmatic Hands-On Keyboard Training (June Specials)

Programmatic Digest

What it is: A 4-week live accelerator for programmatic traders and ad ops pros who want to level up fast inside the DSP, using real campaigns and walkthroughs. Who it's for: Junior traders who want hands-on experience Client service or ad ops pros managing campaigns In-house marketers pivoting to programmatic Traditional Media Buyer What they’ll get: Weekly live DSP walkthroughs (recorded if they miss it) Campaign optimization using real examples (Bring your own or use our case studies) Slack channel access for Q&A and peer support Hélène’s personal feedback on one campaign...

175. Reaching Hispanic Audiences with Premium Video + Programmatic Power

Programmatic Digest

In this episode, we’re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively. Together, they explain how viewer habits are shifting;...

S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta

Programmatic Digest

En este episodio hablamos con Álvaro Cuesta sobre cómo los publishers pueden optimizar sus estrategias de monetización a través del video. Álvaro comparte recomendaciones clave, incluyendo la elección de los mejores vendors de video, la importancia de revisar el archivo ads.txt y seleccionar partners estratégicos. Además, ofrece consejos tanto para publishers grandes como pequeños, destacando el valor de asistir a eventos de la industria, mejorar la oferta de producto y sumar video como un pilar central en la estrategia digital.

174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks

Programmatic Digest

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today’s complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how...

173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg

Programmatic Digest

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how people’s online...

172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg

Programmatic Digest

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing. We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we...

171. Women Leading the Way in Ad Tech with Ann Tarasevich

Programmatic Digest

Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey through Ukraine's evolving programmatic advertising landscape. Discover how her company’s innovative technology connects advertisers and publishers and gain insights into the programmatic SSP platform, all while understanding the dynamics between buy-side and sell-side players. Ann’s story is not just about technology; it's about her personal evolution...

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💡 This episode is sponsored by Jobsinadtech.com 🌟

Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday.

Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas.
Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2.

Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns.

Our favorite quote in this interview can be summarized down to “ Don’t buy crap!”

Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva.

About Us:

Our mission is to teach historically excluded people how to start and grow in programmatic media buying.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We also offer activation support via staff augmentation!

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:00 - The Jingle You need to Hear: Jobsinadtech.com

00:00:20 - What do laundry and adtech have in common?

00:01:40 - At the beginning there were Ad Networks…

00:03:46 - Then there was an SSP and MySpace

00:06:15 - AdTech happens in Data centres, not in the cloud

00:08:25 - Why isn’t programmatic more sustainable after 20 years?

00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment

00:12:40 - Turning off Fraud and the impact on publisher’s revenue

00:16:35 - BOK on Ads https://bokonads.com/

00:18:54 - PreBid vs. SPO

00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic

00:25:40 - What responsibilities Brands have to Fraud?

00:31:40 - Introducing Climate Shield: Don't' Buy Crap

00:35:40 - Don’t allow resellers! A message for Pubs

00:23:40 - Is there one path more carbon efficient than the other?

00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers

00:45:34 - Ongoing Education, Check out Greenscape from BOKonads

00:48:10 - Lazy Loading on Publishers

00:53:10 - The Inconvenient Truth

💡 This episode is sponsored by Jobsinadtech.com 🌟

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

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