135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3
Release Date: 08/08/2023
139. How To Partner With Black Owned Media, for real
Programmatic Digest
DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of , a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers. Here’s the tweet version of our conversation: ...
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S15 - Quiero Ser Product Manager con Claudio Marrero
Programmatic Digest
En este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product Managers. El link de su libro: https://quieroserproductmanager.com/
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138. Multicultural Targeting in Programmatic Media with Iesha White
Programmatic Digest
Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t brand unsafe!!!!!!! (yes, we had to explain why excluding keywords such as “black” or “asian” or “queer” is unacceptable and simply wrong!!!). Another important focus was why consider adding multicultural media and how it can...
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137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising
Programmatic Digest
Client Spotlight 🌟 Above The Fold 🦄 Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies. They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients. Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview. If you are...
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S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio
Programmatic Digest
En este episodio charlamos con Jorge Romero Odorisio actual Display & Programmatic Sr. Analyst de Dentsu quien nos viene a contar de su trayectoria como ingeniero en el mundo de programmatic. Este episodio tiene muchos tips y recomendaciones para cualquier persona que quiera empezar su busqueda laboral en el mundo de agencias.
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136. Understanding The Identity Landscape with Adapex
Programmatic Digest
In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions, exploring their transformative impact on businesses and individuals alike. Through their expertise and firsthand experiences, listeners will gain invaluable insights into the cutting-edge advancements, challenges, and future prospects of this...
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135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3
Programmatic Digest
💡 This episode is sponsored by 🌟 Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in . Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas. Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2. Brian O’Kelley co-founder...
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133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023
Programmatic Digest
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Pablo Galiana, Global Industry VP from Teads who spread his knowledge from an amazing experience and background on the industry and some trending topics like attention metrics, scope 3 emissions in programmatic, and his pov of this event.
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132. Laura Gaffney - Live in Cannes Lions Festival 2023
Programmatic Digest
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Laura Gaffney Media Consulting and Publisher Expert, where we discussed trends like IA, CTV and she gave us an awesome guide on how to handle this event like a pro.
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131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023
Programmatic Digest
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Thomas Shea from Doceree where we learned about the complex industry of pharma and how to reach this special niche audience and how to get the best of your B2B campaigns.
info_outline💡 This episode is sponsored by Jobsinadtech.com 🌟
Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday.
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Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas.
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Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2.
Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns.
Our favorite quote in this interview can be summarized down to “ Don’t buy crap!”
Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva.
About Us:
Our mission is to teach historically excluded people how to start and grow in programmatic media buying.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We also offer activation support via staff augmentation!
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:00:00 - The Jingle You need to Hear: Jobsinadtech.com
00:00:20 - What do laundry and adtech have in common?
00:01:40 - At the beginning there were Ad Networks…
00:03:46 - Then there was an SSP and MySpace
00:06:15 - AdTech happens in Data centres, not in the cloud
00:08:25 - Why isn’t programmatic more sustainable after 20 years?
00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment
00:12:40 - Turning off Fraud and the impact on publisher’s revenue
00:16:35 - BOK on Ads https://bokonads.com/
00:18:54 - PreBid vs. SPO
00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic
00:25:40 - What responsibilities Brands have to Fraud?
00:31:40 - Introducing Climate Shield: Don't' Buy Crap
00:35:40 - Don’t allow resellers! A message for Pubs
00:23:40 - Is there one path more carbon efficient than the other?
00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers
00:45:34 - Ongoing Education, Check out Greenscape from BOKonads
00:48:10 - Lazy Loading on Publishers
00:53:10 - The Inconvenient Truth
💡 This episode is sponsored by Jobsinadtech.com 🌟
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
Meet the Co-Host:
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Manuela Cortes
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Carlos Villanueva
About Us:
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Hélène Parker Consulting LLC - We are actively accepting clients
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