137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising
Release Date: 10/02/2023
Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity. We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real...info_outline S17. Supply Path Optimization con Antonio Minuta de Freestar
¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema. ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -info_outline 143. Navigating the Shift to Audio-First Advertising Strategies
Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model. Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio...info_outline 142. Breaking Down the Advertising Supply Chain with Industry Insights
Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience. Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication...info_outline Programmatic Training: Underpacing Do's and Don't's
Interested in more training? We have a FREE optimization training coming up on the 22 February 2024 on LinkedIN. Check out more details: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on...info_outline 141. Beeler.Tech’s Navigator NYC: My Takeaways
At the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings. Additional Resource: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid...info_outline Mastering Programmatic Buying in Compliance with COPPA Guidelines
In this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics: What does it take to build a programmatic strategy under COPPA guidelines Explaining COPPA laws and best practices Brand safety targeting and challenges About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group...info_outline S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM
Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey Bustos y Sebastian Yoffe profundizan en la gestión de grandes datos en respuesta a la evolución de las necesidades de los consumidores. Explora el futuro del marketing digital en Latinoamérica con dos expertos destacados en el campo.info_outline 139. How To Partner With Black Owned Media, for real
DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of , a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers. Here’s the tweet version of our conversation: ...info_outline S15 - Quiero Ser Product Manager con Claudio Marrero
En este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product Managers. El link de su libro: https://quieroserproductmanager.com/info_outline
Client Spotlight 🌟 Above The Fold 🦄
Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies.
They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients.
Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview.
If you are interested in working with the Above The Fold team, feel free to reach out to Julianne Martin, and receive a free media plan to see how programmatic can fit in your marketing/advertising.
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
00:03:23 - Who is Julianne Martin?
00:08:32 - Who is Jessica Chase?
00:15:54 - The importance of 3rd party education training like the Reach and Frequency™️
00:18:02 - Importance of working with a Boutique Style Programmatic Agency
00:22:32 - Specialise teams vs. Account based
00:27:11 - Piecing the digital advertising puzzle together from top to low funnel
00:31:02 - The Google Analytics Dance
00:34:22 - The Success Story of a Startup that Grew Revenue By Partnering With Above The Fold
00:36:45 - Julianne’s Successful Case Study of Supplement eCommerce Brands
00:40:41 - Why TikToking Programmatic Is Working (Check out @ ProgrammaticAds on TikTok)
00:43:21 - Jessica’s Word of Wisdom: Prioritising Your Time #TimeManagement #PrioritizingWellness
00:45:51 - Julianne’s Word of Wisdom: Be A Source of Good: Integrity and Expertise #fulfillingwork
00:48:10 - Giving 3 F*cks A Day To Help Keep Your Sanity
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Above The Fold
Meet Our Team:
Hélène Parker - Chief Programmatic Coach
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