137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising
Release Date: 10/02/2023
149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns
Programmatic Digest
......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous...
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S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital
Programmatic Digest
La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cĂłmo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentaciĂłn de usuarios sin depender de cookies. Ăšnete a nosotros mientras desentrañamos los desafĂos y descubrimos nuevas oportunidades para el Ă©xito en el complejo panorama en la industria Europea con nuevas reglas de privacidad. ÂżQuieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -
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148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites
Programmatic Digest
Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital...
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147. Transforming Ad Agencies with Automated Programmatic Solutions
Programmatic Digest
Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human...
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146. A Buyer's Introduction to Supply Path Optimization
Programmatic Digest
Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the...
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145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso
Programmatic Digest
Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign...
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144. A Deep Dive into the Evolution of Gaming Advertising With Playwire
Programmatic Digest
Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity. We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real...
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S17. Supply Path Optimization con Antonio Minuta de Freestar
Programmatic Digest
ÂżQUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafĂos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visiĂłn profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema. ÂżQuieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -
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143. Navigating the Shift to Audio-First Advertising Strategies
Programmatic Digest
Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model. Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio...
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142. Breaking Down the Advertising Supply Chain with Industry Insights
Programmatic Digest
Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience. Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication...
info_outlineClient Spotlight 🌟 Above The Fold 🦄
Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies.
They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients.
Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview.
If you are interested in working with the Above The Fold team, feel free to reach out to Julianne Martin, and receive a free media plan to see how programmatic can fit in your marketing/advertising.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:03:23 - Who is Julianne Martin?
00:08:32 - Who is Jessica Chase?
00:15:54 - The importance of 3rd party education training like the Reach and Frequency™️
00:18:02 - Importance of working with a Boutique Style Programmatic Agency
00:22:32 - Specialise teams vs. Account based
00:27:11 - Piecing the digital advertising puzzle together from top to low funnel
00:31:02 - The Google Analytics Dance
00:34:22 - The Success Story of a Startup that Grew Revenue By Partnering With Above The Fold
00:36:45 - Julianne’s Successful Case Study of Supplement eCommerce Brands
00:40:41 - Why TikToking Programmatic Is Working (Check out @ ProgrammaticAds on TikTok)
00:43:21 - Jessica’s Word of Wisdom: Prioritising Your Time #TimeManagement #PrioritizingWellness
00:45:51 - Julianne’s Word of Wisdom: Be A Source of Good: Integrity and Expertise #fulfillingwork
00:48:10 - Giving 3 F*cks A Day To Help Keep Your Sanity
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
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Above The Fold
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Jessica Chase
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Julianne
Meet Our Team:
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Hélène Parker - Chief Programmatic Coach
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