157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
Programmatic Digest
What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced...
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156. Programmatic Curation, AI, and Global Collaborations with Seika Media
Programmatic Digest
Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies. We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand...
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Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
Programmatic Digest
Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough...
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S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
Programmatic Digest
¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.
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153. I Served 1MM Impressions Blank: Here's How To Avoid
Programmatic Digest
Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert...
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152. How To Avoid Overspending in Your Programmatic Ad Campaign
Programmatic Digest
Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team. Sign up to this Free Training Sponsored by Epom: This if for you: 💻You’ve made the same mistake as described in tbe video or almost was this person 💻...
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151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1
Programmatic Digest
The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. New Reach and Frequency® program starting soon! Sign Up Here: This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction. Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices....
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150. WTF is Programmatic Curation And Why Is It Important
Programmatic Digest
New Reach and Frequency® program starting soon! Sign Up Here: Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing...
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149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns
Programmatic Digest
......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous...
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S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital
Programmatic Digest
La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complejo panorama en la industria Europea con nuevas reglas de privacidad. ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -
info_outlineDéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (BOMESI), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of BleuLife Media Group, a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers.
Here’s the tweet version of our conversation:
- The Future is Diverse
- Black owned media is quality media
- BOMESI's mission to elevate and educate
- Donate finanically and volunteer your expertise
- DéVon's wisdom
Additional resources mentioned in the interview:
Support and Donate Here:
https://donorbox.org/support-bomesi-on-givingtuesday
Support Black-owned media platforms!
BOMESI is committed to driving equity and sustainability for diverse media outlets through collaboration and a shared vision.
Your efforts will inspire change and encourage a more inclusive industry. As BOMESI continues to champion over 240 Black-owned media businesses, it's time we come together to strengthen the investment within the advertising and media landscape.
About Us: 💡
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:00:15 - Shoutout to Beeler.Tech for putting the Navigator
00:01:45 - Meet DéVon Christopher Johnson
00:02:00 - BLEU LIFE and Its Mission
00:02:15 - Why Was Bombshell By Bleu Created and Its Mission
00:03:10 - the Black Owned Media Equity and Sustainability Institute - BOMESI
00:05:45 - The Buyer and Seller Relationship: Trust, Creativity, Expertise
00:06:22 - The Bleu Life Magazine Brand Is Currency and Quality, Reaching Black Men
00:08:45 - The History of Black Bodies Has Always Been Exploited As A Marketing Tool
00:11:20 - What Would DéVon Do? A LinkedIN Tale of Racism at an Ad Agency
00:16:38 - Lead With Compassion and Be the Ally By Actively Listening
00:19:30 - BOMESI Is Solution Driven
00:22:05 - Check out the BOMESI Accelerator Powered by GM
00:24:05 - The Difference Between Programmatic Selling vs. Buying
00:27:55 - How Do Buyers Know Minority Owned Media
00:30:01 - “We Don’t Have A Diversity / DEI Budget”
00:33:35 - Giving Tuesday Effort - Support HERE
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
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DéVon Christopher Johnson
-
Bleu Life Magazine
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Bombshell By Bleu
-
BOMESI
Meet The Team:
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Hélène Parker - Chief Programmatic Coach
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Programmatic Digest
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Manuela Cortes - Co-Host of Programmatic Digest In Espanol
Get this directly in your inbox weekly including more gems!
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
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https://www.heleneparker.com/waitlist/
Also take a moment to check out:
How To Optimise Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
Support BOMESI and Donate Here:
https://donorbox.org/support-bomesi-on-givingtuesday