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S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM

Programmatic Digest

Release Date: 12/07/2023

157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience show art 157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience

Programmatic Digest

What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced...

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156. Programmatic Curation, AI, and Global Collaborations with Seika Media show art 156. Programmatic Curation, AI, and Global Collaborations with Seika Media

Programmatic Digest

Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies.   We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand...

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Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing show art Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing

Programmatic Digest

Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough...

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S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat show art S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat

Programmatic Digest

¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.

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153. I Served 1MM Impressions Blank: Here's How To Avoid show art 153. I Served 1MM Impressions Blank: Here's How To Avoid

Programmatic Digest

Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️  Thursday July 25th at 10 AM EST  Can’t join Live? No problem, register and you’ll receive the recording to review after   ✅ Extra Bonus if you join Live Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert...

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152. How To Avoid Overspending in Your Programmatic Ad Campaign show art 152. How To Avoid Overspending in Your Programmatic Ad Campaign

Programmatic Digest

Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️  Thursday July 25th at 10 AM EST  Can’t join Live? No problem, register and you’ll receive the recording to review after   ✅ Extra Bonus if you join Live In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team. Sign up to this Free Training Sponsored by Epom:   This if for you: 💻You’ve made the same mistake as described in tbe video or almost was this person  💻...

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151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1 show art 151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1

Programmatic Digest

The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. New Reach and Frequency® program starting soon! Sign Up Here:   This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction.  Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices....

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150. WTF is Programmatic Curation And Why Is It Important show art 150. WTF is Programmatic Curation And Why Is It Important

Programmatic Digest

New Reach and Frequency® program starting soon!  Sign Up Here:   Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing...

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149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns show art 149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns

Programmatic Digest

......Adalytic's report..... The revelations from Adalytics' March report  are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous...

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S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital show art S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital

Programmatic Digest

La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complejo panorama en la industria Europea con nuevas reglas de privacidad.  ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -  

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Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey Bustos y Sebastian Yoffe profundizan en la gestión de grandes datos en respuesta a la evolución de las necesidades de los consumidores. Explora el futuro del marketing digital en Latinoamérica con dos expertos destacados en el campo.