151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1
Release Date: 07/09/2024
161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising
Programmatic Digest
If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less: Frequency caps determine how often your ads are shown to the same user. Too high, and you risk ad fatigue or wasted impressions; too low, and you might miss opportunities to engage a receptive audience. Analyze performance data to see how current caps impact goals, KPIs, and conversions. This means to pull your report in that sexy excel format and look at the average and even layer in recency if applicable. For branding campaigns, aim for consistent visibility,...
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160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)
Programmatic Digest
If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less: Day 1️⃣: Audit/QA Active Campaigns Begin by thoroughly auditing/QAing all active campaigns in your DSP. Check goals like pacing, budget utilization, and KPIs such as CTR, conversion rates. Ensure that campaigns are on track to meet their goals. Identify underperforming line items—these could be due to low bid competitiveness, poor targeting, or weak creative performance. Likewise, pinpoint top-performing placements or segments and consider scaling...
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159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1
Programmatic Digest
Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White, founder of Multitudes Marketing and a trusted partner at Helene Parker Consulting. In this episode, we break down some key concepts in digital advertising: pre-bid filters, private marketplace deals, and curation. We’ll explain what these terms mean, how they work, and why they matter. Iesha and I dive deep into the world of pre-bid filters and...
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158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz
Programmatic Digest
Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies...
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157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
Programmatic Digest
What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced...
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156. Programmatic Curation, AI, and Global Collaborations with Seika Media
Programmatic Digest
Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies. We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand...
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Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
Programmatic Digest
Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough...
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S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
Programmatic Digest
¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.
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153. I Served 1MM Impressions Blank: Here's How To Avoid
Programmatic Digest
Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert...
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152. How To Avoid Overspending in Your Programmatic Ad Campaign
Programmatic Digest
Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team. Sign up to this Free Training Sponsored by Epom: This if for you: 💻You’ve made the same mistake as described in tbe video or almost was this person 💻...
info_outlineThe YouTube vodcast may be more beneficial considering I walk through it and illustrate it all.
https://youtu.be/5e8CWp3itHk
New Reach and Frequency® program starting soon!
Sign Up Here: https://www.reachandfrequency.live/courses/program
This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction.
Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices.
The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all.
https://youtu.be/5e8CWp3itHk
Part II will do the same but focusing on ID Bridging.
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Timestamp:
(02:04 - 03:32) Understanding the DSP and SSP
(05:08 - 07:05) Understanding Ad Servers in Digital Advertising
(08:01 - 10:21) Understanding Ad Tech Ecosystem Bridge
(17:43 - 18:54) Understanding the Lifecycle of Ad Impressions
(26:08 - 27:22) Digital Ad Exchange Process Overview
(34:26 - 35:45) Media Buying Strategy Overview
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Meet The Team:
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Hélène Parker - Chief Programmatic Coach
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Learn Programmatic
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Manuela Cortes - Co-Host
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Programmatic Digest In Espanol
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Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn
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