151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1
Release Date: 07/09/2024
158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz
Programmatic Digest
Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies...
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157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
Programmatic Digest
What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced...
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156. Programmatic Curation, AI, and Global Collaborations with Seika Media
Programmatic Digest
Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies. We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand...
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Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
Programmatic Digest
Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough...
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S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
Programmatic Digest
¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.
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153. I Served 1MM Impressions Blank: Here's How To Avoid
Programmatic Digest
Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert...
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152. How To Avoid Overspending in Your Programmatic Ad Campaign
Programmatic Digest
Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team. Sign up to this Free Training Sponsored by Epom: This if for you: 💻You’ve made the same mistake as described in tbe video or almost was this person 💻...
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151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1
Programmatic Digest
The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. New Reach and Frequency® program starting soon! Sign Up Here: This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction. Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices....
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150. WTF is Programmatic Curation And Why Is It Important
Programmatic Digest
New Reach and Frequency® program starting soon! Sign Up Here: Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing...
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149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns
Programmatic Digest
......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous...
info_outlineThe YouTube vodcast may be more beneficial considering I walk through it and illustrate it all.
https://youtu.be/5e8CWp3itHk
New Reach and Frequency® program starting soon!
Sign Up Here: https://www.reachandfrequency.live/courses/program
This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction.
Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices.
The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all.
https://youtu.be/5e8CWp3itHk
Part II will do the same but focusing on ID Bridging.
Learn How To Optimize Your Programmatic Campaign in 15mins or Less
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Timestamp:
(02:04 - 03:32) Understanding the DSP and SSP
(05:08 - 07:05) Understanding Ad Servers in Digital Advertising
(08:01 - 10:21) Understanding Ad Tech Ecosystem Bridge
(17:43 - 18:54) Understanding the Lifecycle of Ad Impressions
(26:08 - 27:22) Digital Ad Exchange Process Overview
(34:26 - 35:45) Media Buying Strategy Overview
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Hélène Parker - Chief Programmatic Coach
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Learn Programmatic
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Manuela Cortes - Co-Host
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Programmatic Digest In Espanol
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Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn
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