Ep. 115: One Time Weekend - The Future Looks Bright For Headlining Festivals
The Purpose Chasers
Why is a shreddy, fan-favorite like One Time Weekend still stuck in the mid-day slots? In this punchy sit-down we unpack the “headliner conspiracy,” their DIY booking grind, and the studio marathon fueling their next drop.
Hit Play, Then…
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Watch the full video on YouTube → https://youtu.be/wo6snRUyT18
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Grab the extras & show notes → info_outline
info_outlineEp. 114: From Beats to Business: Managing Music Careers with Produced by Nef
The Purpose Chasers
Host Mark Crandall sits down with hip-hop producer Produced by Nef to trace his journey from late-night bedroom sessions in New Hampshire to collaborating with legends in Brooklyn. Discover how Nef turned his beats into a business—leveraging SEO, digital asset management, and passive-income models—to build a sustainable career in music.
Purpose Chasers is your backst
info_outlineEp. 113 - Hierarchy of Needs of an Entrepreneur
The Purpose Chasers
It's no secret that Maslow's Hierarchy of Needs drives and motivates human behavior. Each stage is the motivating factor behind what you are doing and why you are doing it. When it comes to business, these needs only intensify when it comes to you and your employees.
Suppose you want to create a successful business where the success is mutually beneficial for everyone involved. In that case, you must start w
info_outlineEp. 112 - Hierarchy of Needs of Your Employee
The Purpose Chasers
According to Abraham Maslow, all humans operate inside a Hierarchy of Needs. The Hierarchy of Needs includes Physiological Needs, Safety, Love and Belonging, Esteem, and Self-Actualization. These needs are what drive and motivate human behavior. When it comes to business, creating a vision for your employees to align themselves with is the key to recruiting and maintaining employees.
This week, I'm sharing a quick overview of the 5 Stages of the Hierarchy of
info_outlineEp. 111 - YOU are a Reflection of Your Team
The Purpose Chasers
This week, I'm sharing the lessons learned from terminating two individuals who are near and dear to me. Terminating employees who are like friends and family is one of the most challenging decisions I've ever had to make in business. But one of the most valuable takeaways is the importance of asking how YOU can do better. How can you be a better leader and team leader? What areas can you improve on to future-proof the relationships in and out of your company?
info_outlineEp. 110 - Exiting Partnerships to Ride a Winning Horse w/ Nat Bruno
The Purpose Chasers
If you're an active listener of the show, then you might remember Episode 100, where I chatted with Nathaniel Bruno, Owner of Community Solar Authority, about my entrepreneurial journey and how he helped me get started. It was a fantastic conversation about the two main lessons I learned in entrepreneurship and the incredible insight I gleaned from Nat's own experiences. Well, Purpose Chasers, I decided to bring him back for an all-new episode.
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Ep. 109 - How One $8k Error Made Me More $ Than I Can Count
The Purpose Chasers
If you lead your business with honesty and integrity, you’re setting yourself up for a successful company. While building a scalable company isn’t for the faint of heart, it is doable and it can be done the right way. You just have to nurture your relationships and honor your previous agreements.
But sometimes other people don’t always hold their end of the bargain. One of the key lessons I share this
info_outlineEp. 108 - Pay Yourself First
The Purpose Chasers
If you’re an entrepreneur, business owner, or industry leader, then you’ve more than likely heard the phrase, “cashflow is king” or “cash is king.” Just because you make millions of dollars a year doesn’t mean you pocket millions of dollars. On paper, it may look like you’ve made tons of money per job, but in practice, you may be losing more money than you even realize. But what if I told you there’s a better strategy? One that can ensure you’re getting
info_outlineEp. 107 - Selling 100 cars per month w/ Frank Crinite
The Purpose Chasers
In this episode Frank Crinite shares the journey of branding himself to sell over 100 cars per month on average. With 0 marketing dollars Frank has built his livilihood on the word of mouth of all of his previous customers.
Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net
Ep. 106 - $1.5M in 5 Months: How to Launch a New Product or Service
The Purpose Chasers
This week, I’m sharing how my company went from $0 to $1.5 million in solar sold in a five-month span. While many people see this as a wild unicorn, luck of the draw experience, there’s just no such thing. By putting systems and automations in place, doing the work with honesty and integrity, building relationships with our clients, and keeping them in the know at all times, my team and I were able to grow and scale in an authentic way.
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Are you tired of throwing money out the door on generic Facebook ads in hopes of potentially landing a client? Are you looking to invest in the long term game of cultivating authentic relationships?
Then you’re going to love our guest this week on Purpose Chasers ®
This week, I am speaking with Aleric Heck, YouTube Ads Expert and Founder of AdOutreach where he and his company have helped hundreds of clients leverage the power of YouTube Ads to generate a collective 8-figures in revenue. With 10+ years experience on YouTube and scaling his first channel to over 400k+ subscribers, Aleric helps Coaches, Consultants & Course Creators generate leads & sales through YouTube Ads.
As we discuss the difference between an “expense” and an “investment”, we dive into how to utilize multiple social platforms by researching your market and the needs of your ideal client. Aleric shares with us that in order to build trust with your clients, you need to be investing in authentic connection and sharing your story in a way that helps your audience.
Topics Discussed:
- Why individuals are sick and tired of entrepreneurs hard selling them
- The difference between an “expense” and an “investment”
- How true connection lies within storytelling
- Learning to utilize multiple social platforms
- The secret sauce to reaching your ideal client
- Why you need to be building trust within your brand
Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net
Connect with Aleric Heck
- Website: https://www.adoutreach.com/gifts
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Quotes:
Mark Crandall
- “Make sure you do your research.”
- “So many individuals get started in the online and digital space and all their attention is focused on profit. But their funnel sucks and it's not working no matter how much money they put behind it because they’re not bringing the value on the front end.”
- “The more value I bring clients, the higher the conversion rate.”
- “In my experience, you can’t convince somebody of the power of digital marketing.”
- “The world is sick of hard selling. They want authentic relationships.”
- “Authentic relationships make the sales.”
- “Hard Selling doesn’t work because it causes a lot of frustration on the backend based on the feeling of being pressured into a decision that they didn't want to make.”
Aleric Heck
- “You need to make sure that you are putting yourself forward and that people trust you. You need to connect with people and share your story.”
- “The biggest mistake people make is that they don't provide value or trust behind their product or service.”
- “The best thing that can happen is that people come to a decision on their own because then they are all in. They're actually excited about implementing and taking action.”