The Purpose Chasers
Why is a shreddy, fan-favorite like One Time Weekend still stuck in the mid-day slots? In this punchy sit-down we unpack the “headliner conspiracy,” their DIY booking grind, and the studio marathon fueling their next drop.
Hit Play, Then…
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Watch the full video on YouTube → https://youtu.be/wo6snRUyT18
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Grab the extras & show notes → info_outline
info_outlineEp. 114: From Beats to Business: Managing Music Careers with Produced by Nef
The Purpose Chasers
Host Mark Crandall sits down with hip-hop producer Produced by Nef to trace his journey from late-night bedroom sessions in New Hampshire to collaborating with legends in Brooklyn. Discover how Nef turned his beats into a business—leveraging SEO, digital asset management, and passive-income models—to build a sustainable career in music.
Purpose Chasers is your backst
info_outlineEp. 113 - Hierarchy of Needs of an Entrepreneur
The Purpose Chasers
It's no secret that Maslow's Hierarchy of Needs drives and motivates human behavior. Each stage is the motivating factor behind what you are doing and why you are doing it. When it comes to business, these needs only intensify when it comes to you and your employees.
Suppose you want to create a successful business where the success is mutually beneficial for everyone involved. In that case, you must start w
info_outlineEp. 112 - Hierarchy of Needs of Your Employee
The Purpose Chasers
According to Abraham Maslow, all humans operate inside a Hierarchy of Needs. The Hierarchy of Needs includes Physiological Needs, Safety, Love and Belonging, Esteem, and Self-Actualization. These needs are what drive and motivate human behavior. When it comes to business, creating a vision for your employees to align themselves with is the key to recruiting and maintaining employees.
This week, I'm sharing a quick overview of the 5 Stages of the Hierarchy of
info_outlineEp. 111 - YOU are a Reflection of Your Team
The Purpose Chasers
This week, I'm sharing the lessons learned from terminating two individuals who are near and dear to me. Terminating employees who are like friends and family is one of the most challenging decisions I've ever had to make in business. But one of the most valuable takeaways is the importance of asking how YOU can do better. How can you be a better leader and team leader? What areas can you improve on to future-proof the relationships in and out of your company?
info_outlineEp. 110 - Exiting Partnerships to Ride a Winning Horse w/ Nat Bruno
The Purpose Chasers
If you're an active listener of the show, then you might remember Episode 100, where I chatted with Nathaniel Bruno, Owner of Community Solar Authority, about my entrepreneurial journey and how he helped me get started. It was a fantastic conversation about the two main lessons I learned in entrepreneurship and the incredible insight I gleaned from Nat's own experiences. Well, Purpose Chasers, I decided to bring him back for an all-new episode.
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Ep. 109 - How One $8k Error Made Me More $ Than I Can Count
The Purpose Chasers
If you lead your business with honesty and integrity, you’re setting yourself up for a successful company. While building a scalable company isn’t for the faint of heart, it is doable and it can be done the right way. You just have to nurture your relationships and honor your previous agreements.
But sometimes other people don’t always hold their end of the bargain. One of the key lessons I share this
info_outlineEp. 108 - Pay Yourself First
The Purpose Chasers
If you’re an entrepreneur, business owner, or industry leader, then you’ve more than likely heard the phrase, “cashflow is king” or “cash is king.” Just because you make millions of dollars a year doesn’t mean you pocket millions of dollars. On paper, it may look like you’ve made tons of money per job, but in practice, you may be losing more money than you even realize. But what if I told you there’s a better strategy? One that can ensure you’re getting
info_outlineEp. 107 - Selling 100 cars per month w/ Frank Crinite
The Purpose Chasers
In this episode Frank Crinite shares the journey of branding himself to sell over 100 cars per month on average. With 0 marketing dollars Frank has built his livilihood on the word of mouth of all of his previous customers.
Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net
The Purpose Chasers
This week, I’m sharing how my company went from $0 to $1.5 million in solar sold in a five-month span. While many people see this as a wild unicorn, luck of the draw experience, there’s just no such thing. By putting systems and automations in place, doing the work with honesty and integrity, building relationships with our clients, and keeping them in the know at all times, my team and I were able to grow and scale in an authentic way.
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It's no secret that Maslow's Hierarchy of Needs drives and motivates human behavior. Each stage is the motivating factor behind what you are doing and why you are doing it. When it comes to business, these needs only intensify when it comes to you and your employees.
Suppose you want to create a successful business where the success is mutually beneficial for everyone involved. In that case, you must start with the first level of Maslow's Hierarchy of Needs. After understanding your employee's needs, you also need to recognize and understand your needs as the entrepreneur and owner of the company.
Purpose Chasers, if you missed last week's episode where I broke down Abraham Maslow's Hierarchy of Needs and how to fit the company's vision with your employee's driving factors and behaviors, I invite you to go back and listen to part one. Last week, I took a deep dive into recognizing and understanding your employees' needs, specifically how you can help them attain them and how you and your team will reap many benefits, including maximum production, happiness, and self-fulfillment.
This week, I'm focusing on you, the entrepreneur. When creating a solid business, four main contributing factors keep any entrepreneur out of the lower levels of the Hierarchy of Needs: Cash Flow, Paying Yourself First, Chain of Command/Leadership, and Systems. While individuals commonly refer to a typical 9-5 job as a rat race, it's easy to fall into the entrepreneurial roller coaster trap. To get off the roller coaster for good, tune in as I help you dial in these four systems to create space for you to do what you do best.
Topics Discussed:
- Abraham Maslow’s Hierarchy of Needs breakdown
- Why efficient systems are Gospel in business
- Solution-minded vs. problem-minded
- How to spot an immediate crisis vs. something you can come back to
Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net
Quotes:
Mark Crandall
- "Being pulled into all the problems within your company will bring you down faster than anything else. A chain of command or order of business needs to be put in place to ensure you can get out of the weeds.”
- “Chain of command is CRUCIAL. If you want to grow and scale your company, you must be out of the problems. You need to train and empower team members to make decisions to solve problems so that you are not pulled into every single issue that arises.”
- “Building systems without accountability is useless because there is no structure to ensure the systems get followed.”
- “You'll never feel at your highest self if you're constantly solving problems and never put preventative measures in place to ensure those problems never happen again. That's the core definition of systems.”