Ep. 94 - Essentialism The Art of Achieving More by Doing Less w/ Greg McKeown
Release Date: 07/14/2022
The Purpose Chasers
Why is a shreddy, fan-favorite like One Time Weekend still stuck in the mid-day slots? In this punchy sit-down we unpack the “headliner conspiracy,” their DIY booking grind, and the studio marathon fueling their next drop.
Hit Play, Then…
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Watch the full video on YouTube → https://youtu.be/wo6snRUyT18
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Grab the extras & show notes → info_outline
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The Purpose Chasers
Host Mark Crandall sits down with hip-hop producer Produced by Nef to trace his journey from late-night bedroom sessions in New Hampshire to collaborating with legends in Brooklyn. Discover how Nef turned his beats into a business—leveraging SEO, digital asset management, and passive-income models—to build a sustainable career in music.
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The Purpose Chasers
It's no secret that Maslow's Hierarchy of Needs drives and motivates human behavior. Each stage is the motivating factor behind what you are doing and why you are doing it. When it comes to business, these needs only intensify when it comes to you and your employees.
Suppose you want to create a successful business where the success is mutually beneficial for everyone involved. In that case, you must start w
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The Purpose Chasers
According to Abraham Maslow, all humans operate inside a Hierarchy of Needs. The Hierarchy of Needs includes Physiological Needs, Safety, Love and Belonging, Esteem, and Self-Actualization. These needs are what drive and motivate human behavior. When it comes to business, creating a vision for your employees to align themselves with is the key to recruiting and maintaining employees.
This week, I'm sharing a quick overview of the 5 Stages of the Hierarchy of
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The Purpose Chasers
This week, I'm sharing the lessons learned from terminating two individuals who are near and dear to me. Terminating employees who are like friends and family is one of the most challenging decisions I've ever had to make in business. But one of the most valuable takeaways is the importance of asking how YOU can do better. How can you be a better leader and team leader? What areas can you improve on to future-proof the relationships in and out of your company?
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The Purpose Chasers
If you're an active listener of the show, then you might remember Episode 100, where I chatted with Nathaniel Bruno, Owner of Community Solar Authority, about my entrepreneurial journey and how he helped me get started. It was a fantastic conversation about the two main lessons I learned in entrepreneurship and the incredible insight I gleaned from Nat's own experiences. Well, Purpose Chasers, I decided to bring him back for an all-new episode.
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Ep. 109 - How One $8k Error Made Me More $ Than I Can Count
The Purpose Chasers
If you lead your business with honesty and integrity, you’re setting yourself up for a successful company. While building a scalable company isn’t for the faint of heart, it is doable and it can be done the right way. You just have to nurture your relationships and honor your previous agreements.
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The Purpose Chasers
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info_outlineEp. 107 - Selling 100 cars per month w/ Frank Crinite
The Purpose Chasers
In this episode Frank Crinite shares the journey of branding himself to sell over 100 cars per month on average. With 0 marketing dollars Frank has built his livilihood on the word of mouth of all of his previous customers.
Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net
The Purpose Chasers
This week, I’m sharing how my company went from $0 to $1.5 million in solar sold in a five-month span. While many people see this as a wild unicorn, luck of the draw experience, there’s just no such thing. By putting systems and automations in place, doing the work with honesty and integrity, building relationships with our clients, and keeping them in the know at all times, my team and I were able to grow and scale in an authentic way.
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If you ever find yourself asking the questions, “What really matters in life?”, “What is our purpose?”, or “What is truly essential?”, then you are not alone. The truth is, we all ask ourselves these types of questions at some point in our lives. We can get so caught up in the noise of life that we forget how to truly live. That’s why our guest this week shares incredible insight into living an essential life and how we can find meaning to these deep questions.
This week, I am speaking with Greg Mckeown, public speaker and author of Essentialism: The Disciplined Pursuit of Less. We discuss what it means to truly live an essential life by silencing the noise and tuning into our greater callings. Greg shares with us different strategies we can implement in order to make effective decisions for ourselves and those around us. We also dive into the importance of prioritizing your time, setting healthy boundaries, and recognizing areas for improvement.
Topics Discussed:
- Why we should always be teachable and ready
- Implementing strategy for effective decision making
- The importance of healthy boundaries & accountability
- Learning to be present with yourself & those around you
- The benefits of prioritizing your time & protecting your assets
- Recognizing essentialism as a collective sport
- Changing the way we live our lives by one moment at a time
Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net
Connect with Greg McKeown
- Website: https://gregmckeown.com
Resources
- Essentialism: The Disciplined Pursuit of Less https://www.amazon.com/gp/product/0804137382?ie=UTF8&tag=randohouseinc5755-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0804137382
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Quotes:
Mark Crandall
- “The further I get, the more opportunities are present.”
- “If I get off my practice and I start to get out of alignment with my practices, I find my life becomes more cluttered.”
Greg McKeown
- “If you don't prioritize your life, somebody else will.”
- “Many people feel stretched too thin at work and at home. They feel busy but not productive. They feel like their day is being hijacked by other people's agenda for them.”
- “Books, of course, are not entirely dead things, there is a life to them. But they don’t start breathing and living unless the reader comes and gives the other half of the life so to speak. When the student is ready, the teacher arrives. And it is on us to be in a moment to be teachable and ready.”
- “Essentialism found you because you were ready, because you were willing to look at your life in that moment and say alright this isn't what I meant to choose. I ended up choosing a strategy that I didn't mean to choose.”
- “The most important criteria is what my concious dictates what I should do. Ask yourself, “is this right?” “Is this the right thing to do?” Our consciousness is a spiritual thing.”
- “It’s not about saying no to all the things, it's about saying yes to all the right things.”
- “I need to have an energized reminder, “pull me back to what’s essential” reminder every week.”
- “Pause, close your eyes, take a deep breath, get into this moment and ask “what's important now?”, “What is essential now?”, “Is this essential?” And what happens next matters the most. Just do that next thing.”
- “Each of us has a unique, essential path to live and we always have enough time to complete that mission and to do what is essential.”