Ep. 115: One Time Weekend - The Future Looks Bright For Headlining Festivals
The Purpose Chasers
Why is a shreddy, fan-favorite like One Time Weekend still stuck in the mid-day slots? In this punchy sit-down we unpack the “headliner conspiracy,” their DIY booking grind, and the studio marathon fueling their next drop.
Hit Play, Then…
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Watch the full video on YouTube → https://youtu.be/wo6snRUyT18
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Grab the extras & show notes → info_outline
info_outlineEp. 114: From Beats to Business: Managing Music Careers with Produced by Nef
The Purpose Chasers
Host Mark Crandall sits down with hip-hop producer Produced by Nef to trace his journey from late-night bedroom sessions in New Hampshire to collaborating with legends in Brooklyn. Discover how Nef turned his beats into a business—leveraging SEO, digital asset management, and passive-income models—to build a sustainable career in music.
Purpose Chasers is your backst
info_outlineEp. 113 - Hierarchy of Needs of an Entrepreneur
The Purpose Chasers
It's no secret that Maslow's Hierarchy of Needs drives and motivates human behavior. Each stage is the motivating factor behind what you are doing and why you are doing it. When it comes to business, these needs only intensify when it comes to you and your employees.
Suppose you want to create a successful business where the success is mutually beneficial for everyone involved. In that case, you must start w
info_outlineEp. 112 - Hierarchy of Needs of Your Employee
The Purpose Chasers
According to Abraham Maslow, all humans operate inside a Hierarchy of Needs. The Hierarchy of Needs includes Physiological Needs, Safety, Love and Belonging, Esteem, and Self-Actualization. These needs are what drive and motivate human behavior. When it comes to business, creating a vision for your employees to align themselves with is the key to recruiting and maintaining employees.
This week, I'm sharing a quick overview of the 5 Stages of the Hierarchy of
info_outlineEp. 111 - YOU are a Reflection of Your Team
The Purpose Chasers
This week, I'm sharing the lessons learned from terminating two individuals who are near and dear to me. Terminating employees who are like friends and family is one of the most challenging decisions I've ever had to make in business. But one of the most valuable takeaways is the importance of asking how YOU can do better. How can you be a better leader and team leader? What areas can you improve on to future-proof the relationships in and out of your company?
info_outlineEp. 110 - Exiting Partnerships to Ride a Winning Horse w/ Nat Bruno
The Purpose Chasers
If you're an active listener of the show, then you might remember Episode 100, where I chatted with Nathaniel Bruno, Owner of Community Solar Authority, about my entrepreneurial journey and how he helped me get started. It was a fantastic conversation about the two main lessons I learned in entrepreneurship and the incredible insight I gleaned from Nat's own experiences. Well, Purpose Chasers, I decided to bring him back for an all-new episode.
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Ep. 109 - How One $8k Error Made Me More $ Than I Can Count
The Purpose Chasers
If you lead your business with honesty and integrity, you’re setting yourself up for a successful company. While building a scalable company isn’t for the faint of heart, it is doable and it can be done the right way. You just have to nurture your relationships and honor your previous agreements.
But sometimes other people don’t always hold their end of the bargain. One of the key lessons I share this
info_outlineEp. 108 - Pay Yourself First
The Purpose Chasers
If you’re an entrepreneur, business owner, or industry leader, then you’ve more than likely heard the phrase, “cashflow is king” or “cash is king.” Just because you make millions of dollars a year doesn’t mean you pocket millions of dollars. On paper, it may look like you’ve made tons of money per job, but in practice, you may be losing more money than you even realize. But what if I told you there’s a better strategy? One that can ensure you’re getting
info_outlineEp. 107 - Selling 100 cars per month w/ Frank Crinite
The Purpose Chasers
In this episode Frank Crinite shares the journey of branding himself to sell over 100 cars per month on average. With 0 marketing dollars Frank has built his livilihood on the word of mouth of all of his previous customers.
Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net
Ep. 106 - $1.5M in 5 Months: How to Launch a New Product or Service
The Purpose Chasers
This week, I’m sharing how my company went from $0 to $1.5 million in solar sold in a five-month span. While many people see this as a wild unicorn, luck of the draw experience, there’s just no such thing. By putting systems and automations in place, doing the work with honesty and integrity, building relationships with our clients, and keeping them in the know at all times, my team and I were able to grow and scale in an authentic way.
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Sick of spending money for little to no payout? Tired of investing in strategies that no longer work? I get it. We’ve all been there. We’ve all thrown money at false marketing schemes in hopes of hitting the jackpot. But what if I told you that you didn’t have to treat marketing like a casino? What if there was a better way to build your business than on unsafe bets?
This week, I am sharing with you Lesson #10 that I have learned in business. When you treat Marketing like a casino, you lose a lot more than the money you threw on the table. So many people believe that by placing all your bets into one slot machine, the payout is exponential.
But that’s NOT how Marketing works!
Marketing is more about building long lasting relationships than chasing dollar signs. Instead of hoping to hit the jackpot, learn how to leverage those relationships for the long haul. Don’t let the bright lights and fancy card tricks blind you from investing in your future.
Topics Discussed:
- Why you don’t have to spend millions of dollars on Ad Spend to be successful
- Focusing on backend systems & dialing in your business for a better ROI
- The hard truth about treating marketing & relationships like casinos
- Knowing when to increase your marketing efforts for your business
Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net
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Quotes:
Mark Crandall
- “People tend to treat marketing like a casino where they walk up to the slot machine and put all their money in and expect to hit the jackpot. but that is absolutely NOT how it works.”
- “When you get the backend systems and get everything truly dialed in for your business, it works long term. You don't need to spend millions of dollars.”
- “The greatest way to increase your business revenue is to make sure the backend systems are in place, your referral systems are in place, and your relationships are dialed in and then you can increase marketing afterwards.”
- “Marketing is an extension of your business and if your business isn't truly dialed in, then it makes no sense for you to increase marketing efforts because you're going to be wasting money.”
- “I’m in this to build long lasting and leverage those relationships so they pay out for a lifetime. If you have a business with broken relationships or broken systems, you can't really step into that Heart Centered Hustler's mindset.”