Ep. 101 - How to Get on Podcasts without Being an A-hole w/ Tom Schwab
Release Date: 08/09/2022
The Purpose Chasers
Why is a shreddy, fan-favorite like One Time Weekend still stuck in the mid-day slots? In this punchy sit-down we unpack the “headliner conspiracy,” their DIY booking grind, and the studio marathon fueling their next drop.
Hit Play, Then…
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Watch the full video on YouTube → https://youtu.be/wo6snRUyT18
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Grab the extras & show notes → info_outline
info_outlineEp. 114: From Beats to Business: Managing Music Careers with Produced by Nef
The Purpose Chasers
Host Mark Crandall sits down with hip-hop producer Produced by Nef to trace his journey from late-night bedroom sessions in New Hampshire to collaborating with legends in Brooklyn. Discover how Nef turned his beats into a business—leveraging SEO, digital asset management, and passive-income models—to build a sustainable career in music.
Purpose Chasers is your backst
info_outlineEp. 113 - Hierarchy of Needs of an Entrepreneur
The Purpose Chasers
It's no secret that Maslow's Hierarchy of Needs drives and motivates human behavior. Each stage is the motivating factor behind what you are doing and why you are doing it. When it comes to business, these needs only intensify when it comes to you and your employees.
Suppose you want to create a successful business where the success is mutually beneficial for everyone involved. In that case, you must start w
info_outlineEp. 112 - Hierarchy of Needs of Your Employee
The Purpose Chasers
According to Abraham Maslow, all humans operate inside a Hierarchy of Needs. The Hierarchy of Needs includes Physiological Needs, Safety, Love and Belonging, Esteem, and Self-Actualization. These needs are what drive and motivate human behavior. When it comes to business, creating a vision for your employees to align themselves with is the key to recruiting and maintaining employees.
This week, I'm sharing a quick overview of the 5 Stages of the Hierarchy of
info_outlineEp. 111 - YOU are a Reflection of Your Team
The Purpose Chasers
This week, I'm sharing the lessons learned from terminating two individuals who are near and dear to me. Terminating employees who are like friends and family is one of the most challenging decisions I've ever had to make in business. But one of the most valuable takeaways is the importance of asking how YOU can do better. How can you be a better leader and team leader? What areas can you improve on to future-proof the relationships in and out of your company?
info_outlineEp. 110 - Exiting Partnerships to Ride a Winning Horse w/ Nat Bruno
The Purpose Chasers
If you're an active listener of the show, then you might remember Episode 100, where I chatted with Nathaniel Bruno, Owner of Community Solar Authority, about my entrepreneurial journey and how he helped me get started. It was a fantastic conversation about the two main lessons I learned in entrepreneurship and the incredible insight I gleaned from Nat's own experiences. Well, Purpose Chasers, I decided to bring him back for an all-new episode.
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Ep. 109 - How One $8k Error Made Me More $ Than I Can Count
The Purpose Chasers
If you lead your business with honesty and integrity, you’re setting yourself up for a successful company. While building a scalable company isn’t for the faint of heart, it is doable and it can be done the right way. You just have to nurture your relationships and honor your previous agreements.
But sometimes other people don’t always hold their end of the bargain. One of the key lessons I share this
info_outlineEp. 108 - Pay Yourself First
The Purpose Chasers
If you’re an entrepreneur, business owner, or industry leader, then you’ve more than likely heard the phrase, “cashflow is king” or “cash is king.” Just because you make millions of dollars a year doesn’t mean you pocket millions of dollars. On paper, it may look like you’ve made tons of money per job, but in practice, you may be losing more money than you even realize. But what if I told you there’s a better strategy? One that can ensure you’re getting
info_outlineEp. 107 - Selling 100 cars per month w/ Frank Crinite
The Purpose Chasers
In this episode Frank Crinite shares the journey of branding himself to sell over 100 cars per month on average. With 0 marketing dollars Frank has built his livilihood on the word of mouth of all of his previous customers.
Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net
The Purpose Chasers
This week, I’m sharing how my company went from $0 to $1.5 million in solar sold in a five-month span. While many people see this as a wild unicorn, luck of the draw experience, there’s just no such thing. By putting systems and automations in place, doing the work with honesty and integrity, building relationships with our clients, and keeping them in the know at all times, my team and I were able to grow and scale in an authentic way.
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Are you looking at the world as transactions or relationships? Tired of robo-pitching out to the wind in hopes of finding average places to land? If you’ve been wanting to develop long-lasting relationships, then now is the time to change your method! Our guest this week shares the importance of treating potential podcast guests as future friendships and how to lead with heart.
This week, I am talking with Tom Schwab, Author, Speaker, Teacher, and Podcast Interview Marketing Pioneer. Tom shares incredible insight into why our main goal should always be about creating and maintaining friendships. When we lead with a heart of service, we are able to increase the level of impactful conversations and create meaningful relationships.
Join us this week as we learn why our relationships are more than just click funnels and robo-pitches.
Topics Discussed:
- Treating people as relationships instead of pitching baseballs
- The importance of adding value to others
- Understanding that more is not always better
- Shifting our focus from selling to conversation
- Understanding relationships as our most valuable currency
- Why a heart of service will never lead to a sellout
Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net
Connect with Tom Schwab
- Website: https://interviewvalet.com
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Quotes:
Mark Crandall
- “Podcasting is all about having a platform to leverage to build relationships with other humans.”
- “Newsflash: The higher level the guest is, the less likely they are to share out the episode that they do with you.”
- “There are people who are looking to serve and those that are looking to use.”
Tom Schwab
- “You pitch a baseball but you introduce a human being.”
- “When people are pitching, it's dehumanizing. And it’s dehumanizing to the host. It basically says, hey, I want to use and abuse your podcast for my transaction, or have a one night stand.”
- “If we start with the connection with a method of service and a heart of service, that will go a lot farther than doing as a transaction because podcasters can see that transaction from a mile away.”
- “The whole goal is to build relationships, not only with the host but with the audience.”
- “Instead of jab, jab, jab, right hook, I say serve, serve, serve, ask.”
- “Make sure that you offer clear value and make sure it's clear that you're not there selling.”
- “There are three types of people that podcast hosts want to have on their show: friends, friends of friends, and people they want to be their friends.”
- “Relationships are the ultimate currency. That's where you get a richer life from. It's not from all these little transactions.”
- ‘People have no idea how much harm that they are doing to their brand by robo-pitching or by abusing their audience.”
- “You aren't one funnel away, you are on conversation away.”
- “You can only sell out your audience one time then you're exposed for who you are.”