Libsyn Directory

Ep. 104 - Working off a Retainer to Working for Ownership

Release Date: 08/30/2022

Ep. 115: One Time Weekend - The Future Looks Bright For Headlining Festivals

The Purpose Chasers

Why is a shreddy, fan-favorite like One Time Weekend still stuck in the mid-day slots? In this punchy sit-down we unpack the “headliner conspiracy,” their DIY booking grind, and the studio marathon fueling their next drop.

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Watch the full video on YouTube → https://youtu.be/wo6snRUyT18
Grab the extras & show notes → Ep. 114: From Beats to Business: Managing Music Careers with Produced by Nef
The Purpose Chasers

Host Mark Crandall sits down with hip-hop producer Produced by Nef to trace his journey from late-night bedroom sessions in New Hampshire to collaborating with legends in Brooklyn. Discover how Nef turned his beats into a business—leveraging SEO, digital asset management, and passive-income models—to build a sustainable career in music.

Purpose Chasers is your backst
Ep. 113 - Hierarchy of Needs of an Entrepreneur
The Purpose Chasers

It's no secret that Maslow's Hierarchy of Needs drives and motivates human behavior. Each stage is the motivating factor behind what you are doing and why you are doing it. When it comes to business, these needs only intensify when it comes to you and your employees.

Suppose you want to create a successful business where the success is mutually beneficial for everyone involved. In that case, you must start w
Ep. 112 - Hierarchy of Needs of Your Employee
The Purpose Chasers

According to Abraham Maslow, all humans operate inside a Hierarchy of Needs. The Hierarchy of Needs includes Physiological Needs, Safety, Love and Belonging, Esteem, and Self-Actualization. These needs are what drive and motivate human behavior. When it comes to business, creating a vision for your employees to align themselves with is the key to recruiting and maintaining employees.

This week, I'm sharing a quick overview of the 5 Stages of the Hierarchy of
Ep. 111 - YOU are a Reflection of Your Team
The Purpose Chasers

This week, I'm sharing the lessons learned from terminating two individuals who are near and dear to me. Terminating employees who are like friends and family is one of the most challenging decisions I've ever had to make in business. But one of the most valuable takeaways is the importance of asking how YOU can do better. How can you be a better leader and team leader? What areas can you improve on to future-proof the relationships in and out of your company?
Ep. 110 - Exiting Partnerships to Ride a Winning Horse w/ Nat Bruno
The Purpose Chasers

If you're an active listener of the show, then you might remember Episode 100, where I chatted with Nathaniel Bruno, Owner of Community Solar Authority, about my entrepreneurial journey and how he helped me get started. It was a fantastic conversation about the two main lessons I learned in entrepreneurship and the incredible insight I gleaned from Nat's own experiences. Well, Purpose Chasers, I decided to bring him back for an all-new episode.

Ep. 109 - How One $8k Error Made Me More $ Than I Can Count
The Purpose Chasers

If you lead your business with honesty and integrity, you’re setting yourself up for a successful company. While building a scalable company isn’t for the faint of heart, it is doable and it can be done the right way. You just have to nurture your relationships and honor your previous agreements.

But sometimes other people don’t always hold their end of the bargain. One of the key lessons I share this
Ep. 108 - Pay Yourself First
The Purpose Chasers

If you’re an entrepreneur, business owner, or industry leader, then you’ve more than likely heard the phrase, “cashflow is king” or “cash is king.” Just because you make millions of dollars a year doesn’t mean you pocket millions of dollars. On paper, it may look like you’ve made tons of money per job, but in practice, you may be losing more money than you even realize. But what if I told you there’s a better strategy? One that can ensure you’re getting
Ep. 107 - Selling 100 cars per month w/ Frank Crinite
The Purpose Chasers

In this episode Frank Crinite shares the journey of branding himself to sell over 100 cars per month on average. With 0 marketing dollars Frank has built his livilihood on the word of mouth of all of his previous customers.

Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net
Ep. 106 - $1.5M in 5 Months: How to Launch a New Product or Service
The Purpose Chasers

This week, I’m sharing how my company went from $0 to $1.5 million in solar sold in a five-month span. While many people see this as a wild unicorn, luck of the draw experience, there’s just no such thing. By putting systems and automations in place, doing the work with honesty and integrity, building relationships with our clients, and keeping them in the know at all times, my team and I were able to grow and scale in an authentic way.

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No amount of money can determine your worth. If you're unhappy with where you are and what you're doing, the dollar signs mean nothing. You could be making millions of dollars, but that doesn't mean a thing if you're constantly feeling like you're running in circles, utterly dissatisfied with where you're at in life. Tired of feeling stressed out, bogged down with work, and frustrated with how you're feeling at the end of the day? Then this episode is for you.

This week, I'm diving into the epiphany I had four years ago around the difference between working off a retainer to working for ownership. I also walk you through the moment that completely changed my life and business for the better. After taking ownership of 8 companies over the past few years, I've gained incredible insight into how to run a better business model, the main ingredient for authentic and effective marketing, and how to strengthen my relationships with clients and friends-turned-business partners. Be sure to listen in as I share my top 10 lessons learned in business and why making more money could be costing you joy.

Want to learn more about how I scaled Energy Shield of New Hampshire with just a google document and a CRM? Stay tuned for the next week's episode as I share how YOU can do the same with your company!

Topics Discussed:

Why raising your rates won't fix your disconnect with the work you're doing
How to effectively mix friendships and business partnerships
Making progress by taking calculated risks
Recognizing there are no failures, just costs associated with life lessons
Why you should NEVER sacrifice authentic relationships for shiny, new objects

Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net

Quotes:

"I was all over the road, doing a lot of things. The revenue was awesome, but I was super frustrated. Praises were shouted from the rooftops about my work, but the frustration was building. I repeatedly raised my rates, trying to match my worth per hour. I was up to making $2,500 an hour and still didn't feel I was getting what I was worth for the results I was producing."
"You can teach organizations and systems, but you can't teach someone to hustle."
"I didn't understand the conundrum I was facing. I didn't understand the dollar-per-hour battle I was in. Then later, I learned that no amount of money could compensate me per hour. As my skills, experience, and track record increased, and the testimonies piled up surrounding what I was doing with the clients I was working with, and the results they were getting just weren't adding up."
"I have such a high standard for myself and the work I'm performing for my clients that I never want to take on again more than I can do at a 110%. It's not fair to my other clients."
"You're not building a business, you're building a reputation."

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