Ep. 105 - 2 years to 6Xing a Company with a CRM and Google Doc
Release Date: 09/06/2022
Ep. 115: One Time Weekend - The Future Looks Bright For Headlining Festivals
The Purpose Chasers
Why is a shreddy, fan-favorite like One Time Weekend still stuck in the mid-day slots? In this punchy sit-down we unpack the “headliner conspiracy,” their DIY booking grind, and the studio marathon fueling their next drop.
Hit Play, Then…
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Watch the full video on YouTube → https://youtu.be/wo6snRUyT18
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Grab the extras & show notes → info_outline
info_outlineEp. 114: From Beats to Business: Managing Music Careers with Produced by Nef
The Purpose Chasers
Host Mark Crandall sits down with hip-hop producer Produced by Nef to trace his journey from late-night bedroom sessions in New Hampshire to collaborating with legends in Brooklyn. Discover how Nef turned his beats into a business—leveraging SEO, digital asset management, and passive-income models—to build a sustainable career in music.
Purpose Chasers is your backst
info_outlineEp. 113 - Hierarchy of Needs of an Entrepreneur
The Purpose Chasers
It's no secret that Maslow's Hierarchy of Needs drives and motivates human behavior. Each stage is the motivating factor behind what you are doing and why you are doing it. When it comes to business, these needs only intensify when it comes to you and your employees.
Suppose you want to create a successful business where the success is mutually beneficial for everyone involved. In that case, you must start w
info_outlineEp. 112 - Hierarchy of Needs of Your Employee
The Purpose Chasers
According to Abraham Maslow, all humans operate inside a Hierarchy of Needs. The Hierarchy of Needs includes Physiological Needs, Safety, Love and Belonging, Esteem, and Self-Actualization. These needs are what drive and motivate human behavior. When it comes to business, creating a vision for your employees to align themselves with is the key to recruiting and maintaining employees.
This week, I'm sharing a quick overview of the 5 Stages of the Hierarchy of
info_outlineEp. 111 - YOU are a Reflection of Your Team
The Purpose Chasers
This week, I'm sharing the lessons learned from terminating two individuals who are near and dear to me. Terminating employees who are like friends and family is one of the most challenging decisions I've ever had to make in business. But one of the most valuable takeaways is the importance of asking how YOU can do better. How can you be a better leader and team leader? What areas can you improve on to future-proof the relationships in and out of your company?
info_outlineEp. 110 - Exiting Partnerships to Ride a Winning Horse w/ Nat Bruno
The Purpose Chasers
If you're an active listener of the show, then you might remember Episode 100, where I chatted with Nathaniel Bruno, Owner of Community Solar Authority, about my entrepreneurial journey and how he helped me get started. It was a fantastic conversation about the two main lessons I learned in entrepreneurship and the incredible insight I gleaned from Nat's own experiences. Well, Purpose Chasers, I decided to bring him back for an all-new episode.
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Ep. 109 - How One $8k Error Made Me More $ Than I Can Count
The Purpose Chasers
If you lead your business with honesty and integrity, you’re setting yourself up for a successful company. While building a scalable company isn’t for the faint of heart, it is doable and it can be done the right way. You just have to nurture your relationships and honor your previous agreements.
But sometimes other people don’t always hold their end of the bargain. One of the key lessons I share this
info_outlineEp. 108 - Pay Yourself First
The Purpose Chasers
If you’re an entrepreneur, business owner, or industry leader, then you’ve more than likely heard the phrase, “cashflow is king” or “cash is king.” Just because you make millions of dollars a year doesn’t mean you pocket millions of dollars. On paper, it may look like you’ve made tons of money per job, but in practice, you may be losing more money than you even realize. But what if I told you there’s a better strategy? One that can ensure you’re getting
info_outlineEp. 107 - Selling 100 cars per month w/ Frank Crinite
The Purpose Chasers
In this episode Frank Crinite shares the journey of branding himself to sell over 100 cars per month on average. With 0 marketing dollars Frank has built his livilihood on the word of mouth of all of his previous customers.
Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net
Ep. 106 - $1.5M in 5 Months: How to Launch a New Product or Service
The Purpose Chasers
This week, I’m sharing how my company went from $0 to $1.5 million in solar sold in a five-month span. While many people see this as a wild unicorn, luck of the draw experience, there’s just no such thing. By putting systems and automations in place, doing the work with honesty and integrity, building relationships with our clients, and keeping them in the know at all times, my team and I were able to grow and scale in an authentic way.
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There is no such thing as “slot machine” growth, only slow and steady growth. Too many business owners make uneducated guesses about their financial health. But in order to grow and scale your business, you must take out the guessing game and start figuring out the correct mathematical equation. In order to do that, you must first put the systems and automations in place to take your business to the next level.
This week, I'm sharing how I 6x’ed Energy Shield of New Hampshire with just a Google Document and a CRM in just two short years and how we went from 5 employees to 15 and counting.
When I first moved back to New Hampshire and gained ownership of Energy Shield of New Hampshire, there were no systems in place. There was no way to track customer appointments, deposits or final payments, materials ordered, and there was no schedule of projects from start to finish. There was a lot of money being thrown out the door.
So I got busy building systems, hiring the right people for the right positions, tracking where the money was going in and out, and effectively communicating with every single client of ours. One of the biggest takeaways was that no homeowner wants to be surprised when it’s time to pay their final bill at the end of the day. The key to ensuring there are no secrets or surprises for the homeowner is to set clear expectations, use effective communication, and ensure everything is organized on the backend.
Topics Discussed:
- Setting the tone for your team and your clients
- Financial health: one of the most overlooked things in business
- Why $ raises aren’t keeping your employees happy
- How to scale your business despite the growing material costs
- Why you need to build systems before you hit the throttle
Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net
Quotes:
- “One main principle we as a company carry through our entire process is customers over profit.”
- “We have direct communication with the customers. Even if we can't do their job, we are in contact with and talk to every single customer or potential customer that comes our way.”
- “One of the greatest money losses for businesses is that they crank up their marketing efforts before they ever have systems in place to ensure client calls are being answered, appointments are being booked, and the homeowner is being followed up with.”
- “With effective systems in place, can scale your business and know the outcomes on the other side.”