194. Breaking the Money Myths Holding Women Back: Financial Freedom with Britt Baker of Dow Janes
The Rainmaker Family Show | Build Your Family Business
Release Date: 12/13/2024
The Rainmaker Family Show | Build Your Family Business
Hey Rainmakers! Chelsey and Stephen here, and this episode is just plain sweet—literally. 🍪 We’re talking with Lauren “Lolly” Anderson, the creator behind Lolly’s Home Kitchen, who went from corporate life to cashing in on her creativity with sugar cookies that are not only gorgeous but totally profitable. If you’ve ever wondered if your passion project could actually make money—this one’s for you. Lolly shares the real story of how a holiday hobby turned into a business that lets her work from home, bless her family financially, and teach others to do the same. What started...
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Hey Rainmakers! Chelsey and Stephen here—and this conversation is a game-changer. If you’ve ever juggled childcare, business, and the never-ending to-do list, this episode is going to hit home. We’re joined by Sheila Lirio Marcelo, the brilliant founder of Care.com and now co-founder of Proof of Learn—where she’s leveraging AI to reimagine how families function in today’s fast-paced world. Sheila’s journey from needing childcare help as a young mom in law school to building a billion-dollar solution is nothing short of inspiring. But what’s even more powerful is the next...
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Hey Rainmakers! Chelsey and Stephen here, and today, we’ve got a powerhouse episode for you with the amazing Danielle Schaaf. If you’ve ever found yourself battling anxiety or feeling stuck in scarcity, this one’s for you. Danielle shares her journey from scarcity to abundance and how she now coaches women to embrace a mindset of possibility and power. Danielle opens up about her story—growing up in an environment where she was told she wasn’t enough, which led to years of feeling small and limited in what she could achieve. But everything changed when she started shifting her...
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Hey Rainmakers! It’s Chelsey and Stephen here—and if you’ve ever dreamed about launching a product that changes lives and makes a global impact, you’re going to love this episode. We sat down with Cherie Hoeger, founder of Saalt, a game-changing period care company that’s shaking up the industry with sustainable, empowering products—and purpose at the core. Cherie shares how a simple conversation with a family member in Venezuela opened her eyes to the global crisis of period poverty—and inspired her to take action. Her passion led her to launch Saalt, a B Corp that’s now found...
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Hey Rainmakers! Chelsey and Stephen here, and today’s episode is all about what it really looks like to pivot, persevere, and profit. We sat down with one of our very own Mastermind members, Jennifer Jackson, to hear how she built a six-figure yoga brand—starting from scratch, solo, and with no personal yoga background. Yep, you read that right. Jennifer is a self-described dabbler turned determined entrepreneur. She’s done everything from real estate and affiliate marketing to crypto and product parties. But what changed the game for her was finally creating something...
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Hey Rainmakers! Chelsey and Stephen here, and if you've ever found yourself—or your kiddos—melting down for no obvious reason, this episode is for you. We’re joined by our good friend and author Sarah Boyd to talk about something we’re all dealing with: overstimulation. Between the screens, the to-do lists, the noise (literal and mental), and everything else life throws our way, it’s easy to feel like your nervous system is stuck in overdrive. Sarah’s new book, Turn Down the Noise, is all about how to recognize overstimulation—not just in our kids, but in ourselves—and how to...
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Hey Rainmakers! It’s Chelsey and Stephen, and if you’ve ever dreamed of writing a children’s book, creating a journal, or making money on Amazon without being a professional author or illustrator—this episode is your sign. We just launched our second children’s book (woohoo!) and wanted to share exactly how we did it, step by step, using Amazon KDP. This is hands-off income that ANYONE can do—yes, even you! In today’s convo, we break down the misconceptions that stop people from ever starting—like thinking you need to be creative, tech-savvy, or have a huge budget. Spoiler: you...
info_outlineHey Rainmakers! Chelsey and Stephen here, and we are thrilled to have Britt Baker, co-founder of Dow Janes, on the show today! If you’ve ever felt overwhelmed by money or wondered how to shift your financial mindset, this episode is packed with golden nuggets. Britt is on a mission to help women break free from financial myths and take control of their money stories—so buckle up for some serious inspiration!
We kick things off with Britt sharing how Dow Janes started as a small investment club in her living room. What began as a way to help friends learn about investing has grown into a movement empowering women to achieve financial freedom. She opens up about her own mindset shifts, including overcoming a scarcity mentality, and how aligning spending with her values transformed her relationship with money.
One of our favorite takeaways from Britt is her red, yellow, and green light approach to spending time and money in your business. Red light activities, like branding or Instagram, don’t lead directly to revenue, while green light actions—like sending sales emails or hosting workshops—are all about making money moves. Britt’s advice? Focus on green light activities to build momentum before indulging in the “fun stuff.”
We also dive into practical tips like tracking your spending with emotional awareness, aligning purchases with personal values, and teaching kids about money. Britt even shares her personal story of learning about compound interest from her dad at age seven—a lesson that sparked her passion for financial education.
This episode is packed with actionable insights to help you shift your money mindset, build wealth, and teach the next generation to do the same. Trust us, you don’t want to miss it!
Link: try.dowjanes.com/rainmaker
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Episode Minute by Minute:
- 0:00 - Introduction: Meet Britt Baker of Dow Janes
- 2:00 - Dow Janes’ Beginnings: From Living Room to Movement
- 5:00 - Breaking Money Myths: Overcoming Scarcity
- 8:30 - Aligning Spending with Your Values
- 12:00 - Red, Yellow, Green Light Framework for Entrepreneurs
- 15:30 - Practical Tips for Families to Discuss Finances
- 20:00 - The Power of Compound Interest
- 25:00 - The Biggest Wealth Transfer in History