Libsyn Directory

217. Adrienne Richardson on Burning It Down and Starting Over: A Raw Journey of Reinvention In The Midst of Uncertainty

The Rainmaker Family Show | Build Your Family Business

Release Date: 05/23/2025

219. Lauren ‘Lolly’ Anderson on Turning Creativity into Cash: The Power of Sugar Cookies

The Rainmaker Family Show | Build Your Family Business

Hey Rainmakers! Chelsey and Stephen here, and this episode is just plain sweet—literally. 🍪 We’re talking with Lauren “Lolly” Anderson, the creator behind Lolly’s Home Kitchen, who went from corporate life to cashing in on her creativity with sugar cookies that are not only gorgeous but totally profitable. If you’ve ever wondered if your passion project could actually make money—this one’s for you. Lolly shares the real story of how a holiday hobby turned into a business that lets her work from home, bless her family financially, and teach others to do the same. What started...

218. From Care.com to AI: How Sheila Lirio Marcelo is Reimagining the Modern Family’s Time

The Rainmaker Family Show | Build Your Family Business

Hey Rainmakers! Chelsey and Stephen here—and this conversation is a game-changer. If you’ve ever juggled childcare, business, and the never-ending to-do list, this episode is going to hit home. We’re joined by Sheila Lirio Marcelo, the brilliant founder of Care.com and now co-founder of Proof of Learn—where she’s leveraging AI to reimagine how families function in today’s fast-paced world. Sheila’s journey from needing childcare help as a young mom in law school to building a billion-dollar solution is nothing short of inspiring. But what’s even more powerful is the next...

217. Adrienne Richardson on Burning It Down and Starting Over: A Raw Journey of Reinvention In The Midst of Uncertainty

The Rainmaker Family Show | Build Your Family Business

Hey Rainmakers! Chelsey and Stephen here—and today’s episode is a powerful one. We’re sitting down with our friend Adrienne Richardson, who’s been a force in the marketing world for years. But instead of talking Facebook ads or funnels, Adrienne takes us behind the scenes of one of the most raw, real, and faith-led reinventions we’ve ever heard. What do you do when everything you’ve built—the business, the team, the income—stops feeling right? Not because it's failing, but because deep down, you know you're being called to something else. That’s exactly where Adrienne found...

216. Amy Wine on Boundaries, Burnout, and Building a Life That Actually Works

The Rainmaker Family Show | Build Your Family Business

Hey Rainmakers! It’s Chelsey and Stephen here—and this conversation with Amy Wine is one we’ll be thinking about for a long time. Whether you’re juggling business, marriage, parenting, or all of the above (🙋‍♀️), Amy brings the wisdom, real-life experience, and clarity that makes you feel both seen and empowered. We’re talking about boundaries, burnout, and how to actually build a life that works—not just looks good from the outside. Amy’s story is one many of us can relate to. She scaled a successful counseling center to 7-figures in under a year... and nearly burned...

215. Abundance Over Anxiety: How Danielle Schaaf Coaches Women to Think Bigger & Live Freely

The Rainmaker Family Show | Build Your Family Business

Hey Rainmakers! Chelsey and Stephen here, and today, we’ve got a powerhouse episode for you with the amazing Danielle Schaaf. If you’ve ever found yourself battling anxiety or feeling stuck in scarcity, this one’s for you. Danielle shares her journey from scarcity to abundance and how she now coaches women to embrace a mindset of possibility and power. Danielle opens up about her story—growing up in an environment where she was told she wasn’t enough, which led to years of feeling small and limited in what she could achieve. But everything changed when she started shifting her...

214. Debt-Free & Unstuck: Jeremy Krulikowski on Breaking Financial Strongholds

The Rainmaker Family Show | Build Your Family Business

Hey Rainmakers! Stephen here, and today we’re tackling a topic that hits close to home for so many of us—debt and breaking free from its grip. In this episode, I’m joined by the incredible Jeremy Krulikowski, a debt expert, to talk about practical strategies for freeing yourself from financial strongholds. Whether you're drowning in debt or just want to make smarter financial moves, this episode is packed with actionable insights that could change everything. We kick things off by diving into some shocking stats on debt in America—credit card debt, personal loans, delinquencies, you...

213. Built to Empower: How Cherie Hoeger Is Disrupting Period Care with Purpose

The Rainmaker Family Show | Build Your Family Business

Hey Rainmakers! It’s Chelsey and Stephen here—and if you’ve ever dreamed about launching a product that changes lives and makes a global impact, you’re going to love this episode. We sat down with Cherie Hoeger, founder of Saalt, a game-changing period care company that’s shaking up the industry with sustainable, empowering products—and purpose at the core. Cherie shares how a simple conversation with a family member in Venezuela opened her eyes to the global crisis of period poverty—and inspired her to take action. Her passion led her to launch Saalt, a B Corp that’s now found...

212. Mastering the Pivot: Jennifer Jackson’s Journey in Building a Profitable Yoga Brand

The Rainmaker Family Show | Build Your Family Business

Hey Rainmakers! Chelsey and Stephen here, and today’s episode is all about what it really looks like to pivot, persevere, and profit. We sat down with one of our very own Mastermind members, Jennifer Jackson, to hear how she built a six-figure yoga brand—starting from scratch, solo, and with no personal yoga background. Yep, you read that right. Jennifer is a self-described dabbler turned determined entrepreneur. She’s done everything from real estate and affiliate marketing to crypto and product parties. But what changed the game for her was finally creating something...

211. Turn Down The Noise, How To Quiet The Chaos in a Chronically Overstimulated World with Sarah Boyd

The Rainmaker Family Show | Build Your Family Business

Hey Rainmakers! Chelsey and Stephen here, and if you've ever found yourself—or your kiddos—melting down for no obvious reason, this episode is for you. We’re joined by our good friend and author Sarah Boyd to talk about something we’re all dealing with: overstimulation. Between the screens, the to-do lists, the noise (literal and mental), and everything else life throws our way, it’s easy to feel like your nervous system is stuck in overdrive. Sarah’s new book, Turn Down the Noise, is all about how to recognize overstimulation—not just in our kids, but in ourselves—and how to...

210. How To Make Money Making Children's Books (& More) On Amazon, Even If You're Not An Author or Illustrator

The Rainmaker Family Show | Build Your Family Business

Hey Rainmakers! It’s Chelsey and Stephen, and if you’ve ever dreamed of writing a children’s book, creating a journal, or making money on Amazon without being a professional author or illustrator—this episode is your sign. We just launched our second children’s book (woohoo!) and wanted to share exactly how we did it, step by step, using Amazon KDP. This is hands-off income that ANYONE can do—yes, even you! In today’s convo, we break down the misconceptions that stop people from ever starting—like thinking you need to be creative, tech-savvy, or have a huge budget. Spoiler: you...

More Episodes

What do you do when everything you’ve built—the business, the team, the income—stops feeling right? Not because it's failing, but because deep down, you know you're being called to something else. That’s exactly where Adrienne found herself in 2024, and in this conversation, she shares what it looked like to shut down her successful membership, let go of her team, and start from scratch with no plan—just obedience and a whole lot of faith.

We talk about the tension of knowing something needs to change but having no clarity yet, how fear and peace can coexist, and the importance of listening to those subtle nudges before they become deafening. Adrienne’s honesty about the emotional toll, the decision to let people go, and the freedom that followed is going to speak directly to your heart—especially if you’re in a season of transition or reinvention.

If you've ever felt like you’ve outgrown a version of your life or business, or you're quietly wondering, "What’s next for me?"—this episode is your permission slip to explore the unknown. Adrienne doesn’t just share what it’s like to burn it all down—she shares how to do it with courage, clarity, and a deep trust in what’s next.

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Episode Minute by Minute:

0:00 - Welcome Adrienne Richardson & Setting the Stage
1:30 - When Everything Stops Working: The Quiet Unraveling
4:00 - Getting Clarity Through Obedience, Not Control
7:00 - Canceling the Biggest Launch & Trusting the Process
11:00 - Fear, Provision, and Letting Go of the Membership
14:00 - Shutting Down the Entire Business: Adrienne’s Bold Leap
17:00 - Letting Go of Team with Compassion and Faith
21:00 - Wrestling with People-Pleasing and Outside Pressure
27:00 - Rediscovering Yourself After Years of Being Small
33:00 - The Power of Starting Over and What’s Next for Adrienne

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