228: Learning to “Wake Up Broke” with Brandon Steiner

Your WakeUp Call begins when you start to challenge conventional thinking. When you empower yourself to break free from the daily grind. When you choose to design your own lifestyle and economy. 

 

Legendary Sports entrepreneur & author Brandon Steiner joins Host Paul Thompson for this episode of “The Wake-Up Call” Podcast. After starting the Steiner Agency with just $4000, Brandon turned his company into a multi-million dollar business while simultaneously becoming the biggest name in the history of Sports Marketing. He quickly became the best in the field, connecting thousands upon thousands of athletes with companies for brand deals throughout his career.

 

Since leaving the Steiner Agency, Brandon’s speaking and writing focuses on the importance of “waking up broke”-- the idea that you have to continue to have the fire and passion inside that you had when your back was against the wall. He and Paul talk at length about what that means, and the projects he is working on next.

 

Key Points From This Episode: 

 

• Human Beings Are Built to Be Resilient– We work well in Urgency.

• You Gotta “Have Balls”. Have the tenacity, urgency, and fire every day you need to move forward.

• Success can get in the Way of Success, if you allow it.

• You Never Know Where the Work You Did Will Serve You.

• Leadership Starts Young. Any Act of Kindness is Leadership.

• Riches are in the Niches. Stop Thinking About Your Business Like Everyone Else Does.

• Turn Up the Volume on your Curiosity & Enthusiasm.

• Focus on and Work on What you CAN Control.

 

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About Today’s Guest:

Brandon Steiner is the Founder & President of The Steiner Agency, the nation's premiere independent athlete procurement source, and CollectibleXchange, an online platform for fans, collectors, store owners, celebrities, athletes and teams to buy and sell collectibles. Throughout his decorated career, Brandon amassed great success through serial entrepreneurism and marketing savvy. From sports marketing to memorabilia, and most recently to authorship,

Brandon has become proficient in marketing strategy and personal branding as a way to scale success and continue growth. He is also a premier motivational and inspirational speaker, having spoken to world-class organizations such as the New York Yankees, BMW North America, Nike, Live Nation, Cornell University, TEDx and Harvard Business School.