139. 4 Ways to Review and Recalibrate Your Brand Strategy
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Release Date: 07/01/2025
169. Can you say yes to help? How the right help can lead us to our goals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
As entrepreneurs many of us are quick to offer help—but far slower to ask for it. Can you relate? But why NOT ask people who have been there or have the right tools to help us unlock the next level of success we’re working towards?
info_outline
168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Clint puts Katie in the hot seat to ask a question many food business owners are wondering: what is a brand strategist, anyway?
info_outline
167. From Transaction to Tradition: How Food Brands Can Become the Go-To Choice
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How food brands earn a place in everyday routines, go-to gifting, and meaningful traditions — and what it really takes to move from a transaction to a trusted, automatic choice.
info_outline
166. Profit, Margins and Cash Flow...OH MY! A Mini Masterclass in Food Business Financials with Sarah Delevan
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A mini masterclass in food business finances with Sarah Delevan. We're covering margins, growth scenarios, and why "scale" isn’t a financial strategy.
info_outline
165. Choosing Your Word of the Year: Lean Into Who You’re Becoming as a Leader
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How choosing your Word of the Year can help you lean into who you were meant to be....a benefit to your brand, your business, and beyond!
info_outline
164. Curating Holiday Traditions & Year-Round Food Rituals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
In this fun episode, Katie & Clint swap stories about holiday traditions—and close with a simple idea about how brands become part of year-round rituals.
info_outline
163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
info_outline
162. Review, Regroup & Refocus to Align With Your BHAG
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
info_outline
161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
info_outline
160. Are You Using “Expedited Cautiousness”? Smart Growth for Food Brands
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
info_outlineAs a food business founder, you’ve grown. Your business has evolved. Is your brand keeping up?
In this solo episode, I’m taking a step back to reflect, with four simple yet powerful questions that can help you review your brand strategy. Whether things feel a little off or you’re just due for a tune-up, this episode will help you identify where your brand may be holding you back—and how to recalibrate.
You’ll also hear about my new free guide, The Brand Review Guide for Food Business Owners, so you can take these questions even further.
✨ What You’ll Hear in This Episode:
- Why even thoughtful founders lose brand clarity over time
- Four key areas of your brand to check in on at least once a year
- What to do when your messaging or visuals feel inconsistent
- A simple shift to make your brand more customer-focused
- Why sharing your strategy with your team changes the game
- How to use the free Brand Review Guide to strengthen your brand
📥 Download the Free Brand Review Guide
This self-guided tool walks you through the four questions from today’s episode, helping you reflect, realign, and identify opportunities to move forward with clarity.
👉 Visit Realfoodbrands.com and scroll down on the home page to download your guide.
Links & Resources:
✓ Ep 137. Say Less to Sell More...A Sales Tip to Use at Your Next Buyer Meeting, with my new co-host, Clint Matthews, co-founder of Start Right Foods.
✓ Ep 136. When Branding Goes Bad...Avoid this Mistake
✓ Learn more about how we can work together: realfoodbrands.com
✓ Say hi on Instagram: @realfoodbrands
Let’s go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands