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169. Can you say yes to help? How the right help can lead us to our goals

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

Release Date: 01/28/2026

169. Can you say yes to help? How the right help can lead us to our goals show art 169. Can you say yes to help? How the right help can lead us to our goals

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

As entrepreneurs many of us are quick to offer help—but far slower to ask for it. Can you relate? But why NOT ask people who have been there or have the right tools to help us unlock the next level of success we’re working towards?

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168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy show art 168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

Clint puts Katie in the hot seat to ask a question many food business owners are wondering: what is a brand strategist, anyway?

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167. From Transaction to Tradition: How Food Brands Can Become the Go-To Choice show art 167. From Transaction to Tradition: How Food Brands Can Become the Go-To Choice

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

How food brands earn a place in everyday routines, go-to gifting, and meaningful traditions — and what it really takes to move from a transaction to a trusted, automatic choice.

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166.  Profit, Margins and Cash Flow...OH MY!  A Mini Masterclass in Food Business Financials with Sarah Delevan show art 166. Profit, Margins and Cash Flow...OH MY! A Mini Masterclass in Food Business Financials with Sarah Delevan

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

A mini masterclass in food business finances with Sarah Delevan. We're covering margins, growth scenarios, and why "scale" isn’t a financial strategy.

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165. Choosing Your Word of the Year:  Lean Into Who You’re Becoming as a Leader show art 165. Choosing Your Word of the Year: Lean Into Who You’re Becoming as a Leader

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

How choosing your Word of the Year can help you lean into who you were meant to be....a benefit to your brand, your business, and beyond!

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164. Curating Holiday Traditions & Year-Round Food Rituals show art 164. Curating Holiday Traditions & Year-Round Food Rituals

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

In this fun episode, Katie & Clint swap stories about holiday traditions—and close with a simple idea about how brands become part of year-round rituals.

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163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact show art 163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!

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162. Review, Regroup & Refocus to Align With Your BHAG show art 162. Review, Regroup & Refocus to Align With Your BHAG

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!

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161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward show art 161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.

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160. Are You Using “Expedited Cautiousness”? Smart Growth for Food Brands show art 160. Are You Using “Expedited Cautiousness”? Smart Growth for Food Brands

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.

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More Episodes

As entrepreneurs many of us are quick to offer help—but far slower to ask for it. Can you relate?

But offering - and asking for - help in the right way can be a sign of strong leadership. Why not ask people who have been there or have the right tools to help us unlock the next level of success we’re working towards?

In this episode, Katie Mleziva (Real Food Brands) and Clint Matthew’s (Start Right Foods) reflect on several real-life stories that serve as important reminders for all of us: sometimes the thing slowing you down in reaching a goal isn’t lack of effort, but resistance to accepting the right support.

From clearing snowy driveways to several bike crash stories (and bruised egos), this conversation explores why so many entrepreneurs default to “I’ve got this”—and how learning to accept help can create momentum, clarity, and connection.

What You’ll Hear in This Episode

  • A story that reveals how hard it can be to accept help—even when it’s right in front of us
  • Why entrepreneurs often default to fixing everything themselves
  • How pride, instinct, or habit can quietly slow progress
  • Why sometimes you’re the helper—and sometimes you’re the one who needs help
  • How normalizing “what do you need?” can strengthen communities
  • The role of trusted people, tools, and networks in building your business

A Key Takeaway

Accepting help isn’t a weakness—it’s a skill. When you allow others to support you (or when you step in to support someone else), you create space for better decisions, stronger relationships, and more aligned growth.

Need Help or Want to Connect?

If you’re feeling stuck, unsure, or just need another perspective, reach out. Katie and Clint are always happy to share insights, experiences, or connections from their networks. Email katie@realfoodbrands.com 

Join us in the Real Food Brands Marketing Round Table (a free Facebook Community) to exchange notes on what we all need in our businesses right now. You never know when the right connection is right there!

RELATED EPISODES MENTIONED:

  • Lessons From an Uphill Climb from waaay back in the archives (Ep 61) but still very relevant to think that "races are won and lost on the hills" (i.e. when things get tough).

WANT TO GO DEEPER?

Each episode of the podcast is paired with a worksheet (emailed on Fridays) designed to help you apply what you’re learning to your own business. These worksheets, along with 1:1 Brand Strategy Sessions, are available exclusively through Katie’s email list, where you can save them over time and build your own brand strategy workbook—at the right pace, with the right information, at the right time.

👉 Join the email list to get the worksheet for this episode, access to single 1:1 Brand Strategy Sessions, and future resources to create your own Brand Workbook. 

1. 📧 Katie’s Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here. This is also the only way you can get access to single Brand Strategy Sessions (as of airing this is $149 for a 60 min session...check email for current pricing). 

2. 💬 Join the Conversation! Tune in to the podcast, then join us in the Real Food Brands Marketing Round Table – a free food & farm business owner community – to ask questions and meet other people who love producing real food as much as you do!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands