141. Bridging Brand Strategy and Sales: Don’t Just Sell More, Sell Smarter
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Release Date: 07/16/2025
166. Profit and Margins and Cash Flow...OH MY! A Mini Masterclass in Food Business Financials with Sarah Delevan
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A mini masterclass in food business finances with Sarah Delevan. We're covering margins, growth scenarios, and why "scale" isn’t a financial strategy.
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165. Choosing Your Word of the Year: Lean Into Who You’re Becoming as a Leader
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How choosing your Word of the Year can help you lean into who you were meant to be....a benefit to your brand, your business, and beyond!
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164. Curating Holiday Traditions & Year-Round Food Rituals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
In this fun episode, Katie & Clint swap stories about holiday traditions—and close with a simple idea about how brands become part of year-round rituals.
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163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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162. Your Next 12 Months: Review, Regroup & Refocus to Align With Your BHAG
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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160. Smart Growth for Food Brands: Are You Using “Expedited Cautiousness”?
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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159. Does Your Message Feel Messy? Start With Strategy Before You Start Writing
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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158. Using Grants to Grow Your Brand: VAPG and Beyond
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Learn how food and farm businesses can use grants, including the USDA’s Value-Added Producer Grant (VAPG), to fund growth, strengthen brand strategy, and scale with intention.
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157. PERSIST: After the Sales Pitch...How to Turn a Yes or No into Next Steps (4Ps Sales Process Step 5 of 5)
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
In Ep 157, we share what to do after the pitch — how to follow up, build buyer relationships, and turn every yes or no into forward motion for your food brand.
info_outlineToday Clint and I are discussing how to bridge the gap between brand strategy and sales execution. From prioritizing accounts to pitching to retail buyers, we break down how a strong brand foundation supports smarter sales decisions—and prevents wasted time and money.
What You’ll Hear:
- Why sales can feel too overcomplicated—and ideas of how to adjust
- How Clint and his co-founder shifted from "grow fast" to "grow focused"
- How pieces of your brand strategy impact your pitch
- The role of packaging, pricing, and positioning in a sales conversation
- Why alignment across all of your brand touchpoints is non-negotiable
- A sneak peek at next episode’s look into sales planning
If you’re ready to sell with more focus, this episode is for you.
🔗 Links & Resources:
✓ Ep 138: Scale Up or Step Away: What's Next for Your Food Business? - with Jordan Buckner of Foodbevy
✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episodes)
✓ FREE Brand Review Guide - realfoodbrands.com (the form is on my home page)
✓ Learn more about how we can work together: realfoodbrands.com
✓ Say hi on Instagram: @realfoodbrands
Thanks for listening - let’s go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands