142. Sales Tips for Food Brands - Reach Out, Stand Out, & Follow Through
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Release Date: 07/24/2025
169. Can you say yes to help? How the right help can lead us to our goals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
As entrepreneurs many of us are quick to offer help—but far slower to ask for it. Can you relate? But why NOT ask people who have been there or have the right tools to help us unlock the next level of success we’re working towards?
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168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Clint puts Katie in the hot seat to ask a question many food business owners are wondering: what is a brand strategist, anyway?
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167. From Transaction to Tradition: How Food Brands Can Become the Go-To Choice
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How food brands earn a place in everyday routines, go-to gifting, and meaningful traditions — and what it really takes to move from a transaction to a trusted, automatic choice.
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166. Profit, Margins and Cash Flow...OH MY! A Mini Masterclass in Food Business Financials with Sarah Delevan
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A mini masterclass in food business finances with Sarah Delevan. We're covering margins, growth scenarios, and why "scale" isn’t a financial strategy.
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165. Choosing Your Word of the Year: Lean Into Who You’re Becoming as a Leader
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How choosing your Word of the Year can help you lean into who you were meant to be....a benefit to your brand, your business, and beyond!
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164. Curating Holiday Traditions & Year-Round Food Rituals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
In this fun episode, Katie & Clint swap stories about holiday traditions—and close with a simple idea about how brands become part of year-round rituals.
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163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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162. Review, Regroup & Refocus to Align With Your BHAG
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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160. Are You Using “Expedited Cautiousness”? Smart Growth for Food Brands
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
info_outlineIn Episode 142 of the Food Business Marketing Podcast, we (Katie Mleziva & Clint Matthews) dig into what it means to activate your sales plan—and take action. We cover everything from buyer outreach to building relationships and preparing for buyer meetings.
What you’ll hear:
- Why your first step should be checking in on current accounts
- Where and how to find the right buyer contacts
- How to make your first outreach stand out
- What buyers are looking for in a pitch
- How to keep presentations short and effective
- The role your personality and persistence play in building trust
While our focus is retail for this conversation, these concepts also apply to foodservice or any alternative channel. This conversation is a great reminder that progress starts with simple, intentional steps.
If you’re ready to sell with more focus, take a listen!
🔗 Links & Resources:
✓ Ep 141. Bridging Brand Strategy and Sales: Don't Just Sell More, Sell Smarter
✓ Ep 142: Brand Personality: Stay on Brand & Stand Out
✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episodes)
✓ Work with me: 1:1 Brand Review Workshop or Brand Success System
✓ FREE Brand Review Guide – realfoodbrands.com (the form is on my home page)
✓ Learn more about how we can work together: realfoodbrands.com
✓ Say hi on Instagram: @realfoodbrands
Thanks for listening – let’s go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands