143. Ideas Spinning in Your Head? Here’s How to Use (or Lose) Them Strategically
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Release Date: 07/30/2025
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
As entrepreneurs many of us are quick to offer help—but far slower to ask for it. Can you relate? But why NOT ask people who have been there or have the right tools to help us unlock the next level of success we’re working towards?
info_outlineFood Business Marketing - Brand Strategy Tips to Build a Business You Love
Clint puts Katie in the hot seat to ask a question many food business owners are wondering: what is a brand strategist, anyway?
info_outlineFood Business Marketing - Brand Strategy Tips to Build a Business You Love
How food brands earn a place in everyday routines, go-to gifting, and meaningful traditions — and what it really takes to move from a transaction to a trusted, automatic choice.
info_outlineFood Business Marketing - Brand Strategy Tips to Build a Business You Love
A mini masterclass in food business finances with Sarah Delevan. We're covering margins, growth scenarios, and why "scale" isn’t a financial strategy.
info_outlineFood Business Marketing - Brand Strategy Tips to Build a Business You Love
How choosing your Word of the Year can help you lean into who you were meant to be....a benefit to your brand, your business, and beyond!
info_outlineFood Business Marketing - Brand Strategy Tips to Build a Business You Love
In this fun episode, Katie & Clint swap stories about holiday traditions—and close with a simple idea about how brands become part of year-round rituals.
info_outlineFood Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
info_outlineFood Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
info_outlineFood Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
info_outlineFood Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
info_outlineDo you ever feel like your brain is overflowing with ideas—but you’re not sure what to focus on or how to make progress?
This episode is for you if you're full of inspiration, but also full of tabs open in your brain, and each has ten ideas!
You'll hear why getting your ideas out of your head and into a documented plan leads to more clarity, alignment, and confidence as well as:
- Your natural relationship with ideas - do you shine when generating ideas, planning around ideas, or executing on someone else's ideas?
- How to use brand strategy as a tool to filter and focus
- A simple analogy (cleaning out a closet!) that will shift how you think about your business
- What changes when you finally document your brand strategy
- The emotional and practical benefits of getting aligned—from writing faster to feeling lighter
You’ll walk away with a new way to think about how to make your brand strategy work for you so you can put your ideas to work as well.
Don’t miss the homework in Friday's email because it will help you organize your brand and marketing related ideas! Join my email list at RealFoodBrands.com
🔗 LINKS & RESOURCES 🔗
✓ FREE Brand Review Guide – realfoodbrands.com
✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episode questions or ideas)
✓ Work with me: 1:1 Brand Review Workshop or Brand Success System
✓ Say hi on Instagram: @realfoodbrands
Thanks for listening – let’s go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands