150. Get Started Creating a Great Brand Strategy
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Release Date: 09/17/2025
169. Can you say yes to help? How the right help can lead us to our goals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
As entrepreneurs many of us are quick to offer help—but far slower to ask for it. Can you relate? But why NOT ask people who have been there or have the right tools to help us unlock the next level of success we’re working towards?
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168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Clint puts Katie in the hot seat to ask a question many food business owners are wondering: what is a brand strategist, anyway?
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167. From Transaction to Tradition: How Food Brands Can Become the Go-To Choice
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How food brands earn a place in everyday routines, go-to gifting, and meaningful traditions — and what it really takes to move from a transaction to a trusted, automatic choice.
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166. Profit, Margins and Cash Flow...OH MY! A Mini Masterclass in Food Business Financials with Sarah Delevan
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A mini masterclass in food business finances with Sarah Delevan. We're covering margins, growth scenarios, and why "scale" isn’t a financial strategy.
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165. Choosing Your Word of the Year: Lean Into Who You’re Becoming as a Leader
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How choosing your Word of the Year can help you lean into who you were meant to be....a benefit to your brand, your business, and beyond!
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164. Curating Holiday Traditions & Year-Round Food Rituals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
In this fun episode, Katie & Clint swap stories about holiday traditions—and close with a simple idea about how brands become part of year-round rituals.
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163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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162. Review, Regroup & Refocus to Align With Your BHAG
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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160. Are You Using “Expedited Cautiousness”? Smart Growth for Food Brands
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
info_outlineBrand strategy isn’t just for big brands with big budgets — it’s how smaller, purpose-driven food businesses can actually compete and stand out. In this 150th episode of the Food Business Marketing Podcast, Katie shares a simple, approachable way to get started with brand strategy so it feels doable, not daunting.
You’ll hear how her DEFINE–ALIGN–ACTIVATE framework works, why clarity, confidence, and consistency matter, and the three starting-line questions that help you lay a strong foundation.
Whether you’re brand new to the podcast or have been listening for a while, this episode will help you:
- Understand Katie's big-picture framework of brand strategy and how it applies to food businesses of all sizes.
- Pinpoint the three starting steps of her process that make everything else in your business more effective.
- See how brand strategy moves you from selling great products to building a strong brand that people recognize and remember.
- Celebrate the momentum of 150 episodes with two free resources to help you put today’s ideas into action.
🎁 Ep 150 Resources:
- A new Weekly Worksheet with the reflection questions from today’s episode to help you start your strategy. SIGN UP HERE for your Friday newsletter.
- A “Start Here” guide to Katie’s Top 5 podcast episodes for food business owners (note: list will first be shared in Friday's newsletter, then this link will be updated).
🔗 OTHER LINKS & RESOURCES 🔗
✓ FREE Brand Review Guide download – realfoodbrands.com
✓ Request an Intro Call to discuss how we can work together
✓ Real Food Brands Marketing Roundtable (FREE Community to continue the conversation)
✓ Say hi on Instagram: @realfoodbrands
Thanks for listening – let’s go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands