151. How Do I Take My Brand Strategy to the Next Level?
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Release Date: 09/24/2025
166. Profit and Margins and Cash Flow...OH MY! A Mini Masterclass in Food Business Financials with Sarah Delevan
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A mini masterclass in food business finances with Sarah Delevan. We're covering margins, growth scenarios, and why "scale" isn’t a financial strategy.
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165. Choosing Your Word of the Year: Lean Into Who You’re Becoming as a Leader
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How choosing your Word of the Year can help you lean into who you were meant to be....a benefit to your brand, your business, and beyond!
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164. Curating Holiday Traditions & Year-Round Food Rituals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
In this fun episode, Katie & Clint swap stories about holiday traditions—and close with a simple idea about how brands become part of year-round rituals.
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163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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162. Your Next 12 Months: Review, Regroup & Refocus to Align With Your BHAG
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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160. Smart Growth for Food Brands: Are You Using “Expedited Cautiousness”?
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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159. Does Your Message Feel Messy? Start With Strategy Before You Start Writing
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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158. Using Grants to Grow Your Brand: VAPG and Beyond
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Learn how food and farm businesses can use grants, including the USDA’s Value-Added Producer Grant (VAPG), to fund growth, strengthen brand strategy, and scale with intention.
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157. PERSIST: After the Sales Pitch...How to Turn a Yes or No into Next Steps (4Ps Sales Process Step 5 of 5)
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
In Ep 157, we share what to do after the pitch — how to follow up, build buyer relationships, and turn every yes or no into forward motion for your food brand.
info_outlineOnce you’ve built a strong brand foundation for your food business, what’s next? There's always room to learn, optimize, and grow!
In this episode of the Food Business Marketing Podcast, Katie explores how to take your brand strategy to the next level by moving from brand foundations to brand management as the key to intentional growth.
Here’s what you’ll learn in this episode:
- How to sharpen your consumer insights and revisit your competitive landscape.
- Why aligning your brand strategy across sales, marketing, operations, and team culture matters so much.
- How each SKU in your portfolio can strengthen, not distract from, your brand.
- What it means to adopt a “brand management mindset” — and why it sets you apart as you grow.
This is about building on the foundations and brand equity you've already created. We're refining, aligning, and managing your brand so it continues to guide every decision and help you scale with clarity and confidence.
📥 Don’t forget: Katie's Friday newsletter includes a Weekly Worksheet to help you apply these ideas directly to your business — plus this week’s Level Two Playlist of related episodes. Sign up here.
🔗 OTHER LINKS & RESOURCES 🔗
145. The Comparison Trap: How to Stop Comparing and Start Building Your Food Brand
141. Bridging Brand Strategy and Sales: Don’t Just Sell More, Sell Smarter
✓ FREE Brand Review Guide download – realfoodbrands.com
✓ Request an Intro Call to discuss how we can work together
✓ Real Food Brands Marketing Roundtable (FREE Community to continue the conversation)
✓ Say hi on Instagram: @realfoodbrands
Thanks for listening – let’s go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands