152. Sharing Lessons Learned to Build a Strong Food Brand

Every entrepreneur learns lessons along the way, but you don’t have to learn them all the hard way.

In this episode, Katie Mleziva (Food Brand Strategist at Real Food Brands) and Clint Matthews (Co-founder of Start Right Foods) share some of the most important “life lessons” they’ve picked up from being in the food business over the years — but these learnings apply beyond food brands and can help everyone avoid common pitfalls.

Here’s what you’ll hear:

• Why growth at all costs can backfire
• The power of iterating — with products, messaging, and more
• Why it's important to focus on the channels and customers where there's truly the most demand first
• How tuning out the noise of having too many experts on too many topics in your ear at the same time can help you make more confident decisions

These lessons were Clint & Katie's lessons learned the hard way, but you can use them to your benefit!

WHAT NEXT?

1. Tune in to hear the full conversation and then join us in the Real Food Brands Marketing Round Table - a free food business owner community - to share your own lessons and what you need next in your business.

2. Katie's Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.

3. If you're ready to talk about building a clear, cohesive brand, you can Request an Intro Call to discuss ways we can work together.

Thanks for listening – let’s go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands