153. SALES INTRO: Unsure About Sales? Use This to Create a Process You Love (4Ps Sales Process part 1 of 5)
Food Business Marketing Podcast – Brand Strategy and Alignment for Strategic Growth
Release Date: 10/08/2025
184. What Is YOUR Version of Success in Your Food Business?
Food Business Marketing Podcast – Brand Strategy and Alignment for Strategic Growth
If you don't define success for yourself, you might start living and working towards someone else's definition. Let's make sure that doesn't happen!
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183. Is Luck Random or About Being Ready?
Food Business Marketing Podcast – Brand Strategy and Alignment for Strategic Growth
Is it luck? OR, is it having a clear strategy and sense of awareness that prepares you to be ready when opportunity knocks?
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182. Your Brand Adds Value Across Your Business (Not Just Marketing)
Food Business Marketing Podcast – Brand Strategy and Alignment for Strategic Growth
Why your brand strategy is a margin driver—not a marketing expense
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181. Build a Brand That Adapts While Staying True to Its Core - Kasondra Shippen Flax 4 Life
Food Business Marketing Podcast – Brand Strategy and Alignment for Strategic Growth
Three emerging brands share what it looks like to start and grow a brand in real time—from product decisions to marketing strategies and early retail traction.
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180. Build a Brand That Solves a Real Need - with Jon Romanow of Let'z Go!
Food Business Marketing Podcast – Brand Strategy and Alignment for Strategic Growth
Personal need plus industry expertise plus understanding the bigger market insights beyond yourself...all of these things led to a strong brand strategy for Letz Go! Nutrition as they hit the ground running after Expo West.
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179. Build a Brand That Grows With the People You Serve
Food Business Marketing Podcast – Brand Strategy and Alignment for Strategic Growth
Brand Strategy puts the consumer/user at the center of everything you do as a brand, and Betsy Frost, CEO of Q Mixers, shares how she builds brands using this philosophy.
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178. Is Your Brand Strong Enough to Stand Out?
Food Business Marketing Podcast – Brand Strategy and Alignment for Strategic Growth
Katie Mleziva of Real Food Brands shares why having a beautiful brand is not enough, and how to make sure you have a strong foundation that aligns everything you do.
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177. Three Emerging Brands Shaking Up Shopping Carts
Food Business Marketing Podcast – Brand Strategy and Alignment for Strategic Growth
Three emerging brands share what it looks like to start and grow a brand in real time—from product decisions to marketing strategies and early retail traction.
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176. Build Your Inner Edge to Deliver When It Matters Most with Chad McGehee
Food Business Marketing Podcast – Brand Strategy and Alignment for Strategic Growth
Learn to build your inner edge so you can stay focused, resilient, and steady in the moments that matter most. This episode with Chad McGehee explores how intentional mental training helps you lead and deliver under pressure.
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Expo West Takeaways Through a Brand Strategy Lens (Ep 175)
Food Business Marketing Podcast – Brand Strategy and Alignment for Strategic Growth
Clint asks Katie questions about her experience at Expo West 2026...but not just the trends and hot brands. Katie shares what she saw with her unique brand strategy lens.
info_outlineShift your mindset, own your process, and make sales conversations feel natural.
If the thought of selling makes you tense up, this episode is for you. Your hosts, Katie Mleziva of Real Food Brands and Clint Matthews of Start Right Foods, kick off a new mini-series on food business sales with a critical mindset shift that can turn selling from stressful to strategic.
Then Clint shares the 4-P Framework he’s used successfully: Plan, Prep, Pitch, and Persist — and Katie explains how weaving brand strategy into each phase helps you connect authentically, stay aligned with your purpose, and ultimately close more of the right accounts.
You’ll learn:
- The mindset shift that transforms sales from pressure to partnership
- How to organize your outreach using the 4-P Framework
- Why brand strategy gives your sales process staying power
- Practical tips to prepare for buyer meetings and follow-ups
Tune in to reframe how you think about sales — and walk away with a repeatable process you can actually enjoy!
Listen to the full series: --> Spotify playlist for this 4Ps Sales Process Series
WHAT NEXT?
1. 💬 Join the Conversation! Tune in to hear the full conversation and then join us in the Real Food Brands Marketing Round Table - a free food business owner community - to share your own lessons and what you need next in your business.
2. 📧 Katie's Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.
3. 📞 If you're ready to talk about building a clear, cohesive brand, you can Request an Intro Call to discuss ways we can work together.
OTHER LINKS:
Clint's LinkedIn - let him know you listened when you connect!
--> Stay tuned for another Spotify playlist coming soon with our Sales episodes.
Thanks for listening – let’s go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands