155. PREP: Practice Makes Perfect, But Preparation Before the Pitch is Powerful (4Ps Sales Process part 3 of 5)
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Release Date: 10/22/2025
169. Can you say yes to help? How the right help can lead us to our goals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
As entrepreneurs many of us are quick to offer help—but far slower to ask for it. Can you relate? But why NOT ask people who have been there or have the right tools to help us unlock the next level of success we’re working towards?
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168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Clint puts Katie in the hot seat to ask a question many food business owners are wondering: what is a brand strategist, anyway?
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167. From Transaction to Tradition: How Food Brands Can Become the Go-To Choice
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How food brands earn a place in everyday routines, go-to gifting, and meaningful traditions — and what it really takes to move from a transaction to a trusted, automatic choice.
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166. Profit, Margins and Cash Flow...OH MY! A Mini Masterclass in Food Business Financials with Sarah Delevan
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A mini masterclass in food business finances with Sarah Delevan. We're covering margins, growth scenarios, and why "scale" isn’t a financial strategy.
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165. Choosing Your Word of the Year: Lean Into Who You’re Becoming as a Leader
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How choosing your Word of the Year can help you lean into who you were meant to be....a benefit to your brand, your business, and beyond!
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164. Curating Holiday Traditions & Year-Round Food Rituals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
In this fun episode, Katie & Clint swap stories about holiday traditions—and close with a simple idea about how brands become part of year-round rituals.
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163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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162. Review, Regroup & Refocus to Align With Your BHAG
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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160. Are You Using “Expedited Cautiousness”? Smart Growth for Food Brands
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
info_outlineBefore you ever pitch your food brand and products, preparation is what will set you apart. Learn how to prep with purpose so you can approach the right buyers for your business with a clear and compelling message they can't help but want to learn more about!
In Part 2 of our 4Ps Sales Process series (episode 3 of 5 in this series), Clint and I I talk about how to prep with purpose—because success in sales goes beyond luck. Preparation builds a strong storyline, and also builds your confidence.
In this episode, we cover how to:
- Sharpen your story – Know what makes your brand different and communicate it clearly and concisely.
- Back it up with data – Whether it’s SPINS reports, subcategory trends, or farmers market feedback, use what you have to support your story.
- Design a brand-aligned presentation – Create a clear, consistent deck that highlights your brand and products in a way that highlights what matters most to buyers.
When preparation meets opportunity, that’s when the "luck" starts to happen!
WHAT TO DO NEXT
1. 💬 Join the Conversation! Tune in to hear the full conversation and then join us in the Real Food Brands Marketing Round Table - a free food business owner community - to share your own lessons and what you need next in your business.
2. 📧 Katie's Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.
3. 📞 If you're ready to talk about building a clear, cohesive brand, you can Request an Intro Call to discuss ways we can work together.
OTHER LINKS:
Ep 102: Are You Inviting People into a Brand Story or Sharing Brand History?
--> Spotify playlist for this 4Ps Sales Process Series
Thanks for listening – let’s go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands