156. PITCH: How to Present Your Food Business Like a Pro (4Ps Sales Series Part 4 of 5)
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Release Date: 10/29/2025
165. Choosing Your Word of the Year: Lean Into Who You’re Becoming as a Leader
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How choosing your Word of the Year can help you lean into who you were meant to be....a benefit to your brand, your business, and beyond!
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164. Curating Holiday Traditions & Year-Round Food Rituals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
In this fun episode, Katie & Clint swap stories about holiday traditions—and close with a simple idea about how brands become part of year-round rituals.
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163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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162. Your Next 12 Months: Review, Regroup & Refocus to Align With Your BHAG
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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160. Smart Growth for Food Brands: Are You Using “Expedited Cautiousness”?
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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159. Does Your Message Feel Messy? Start With Strategy Before You Start Writing
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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158. Using Grants to Grow Your Brand: VAPG and Beyond
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Learn how food and farm businesses can use grants, including the USDA’s Value-Added Producer Grant (VAPG), to fund growth, strengthen brand strategy, and scale with intention.
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157. PERSIST: After the Sales Pitch...How to Turn a Yes or No into Next Steps (4Ps Sales Process Step 5 of 5)
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
In Ep 157, we share what to do after the pitch — how to follow up, build buyer relationships, and turn every yes or no into forward motion for your food brand.
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156. PITCH: How to Present Your Food Business Like a Pro (4Ps Sales Series Part 4 of 5)
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Struggling with sales? Katie and Clint introduce a simple 4-P Framework — Plan, Prep, Pitch, and Persist — and a powerful mindset shift to help food business owners turn sales conversations into confident, authentic connections.
info_outlineWhat if pitching your food business to a new buyer felt natural instead of nerve-wracking?
We want to help you think differently about pitching. And even if you never enjoy sales quite as much as Clint does, we can help you turn your pitch from a stressful presentation into a confident, brand-aligned conversation that captures the attention of buyers from your "right fit" accounts.
In this episode of the Food Business Marketing Podcast, Katie shares why sales "should" come naturally to her, and Clint walks us through his actual retail pitch deck and what makes buyers say yes.
From how to tell your story to when to stop talking, this conversation between Katie and Clint is full of insights you can apply before your next buyer meeting.
You’ll learn:
- How to see your pitch as a conversation, not just a presentation.
- Why preparation and practice are the antidotes to nerves.
- The value of leading with your story before diving into data.
- Tips for customizing your pitch to each retailer’s goals.
- When to say less and sell more by letting buyers lead the next step.
By the end, you’ll know how to show up with cool, confident energy—ready to pitch your food business like a pro.
WHAT NEXT?
1. 💬 Join the Conversation! Tune in to hear the full conversation and then join us in the Real Food Brands Marketing Round Table - a free food business owner community - to share your own lessons and what you need next in your business.
2. 📧 Katie's Friday Newsletter, which includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.
3. 📞 If you're ready to talk about building a memorable and meaningful, cohesive brand, you can Request an Intro Call to discuss ways we can work together.
OTHER LINKS:
Clint's LinkedIn - let him know you listened when you connect!
--> Spotify playlist for this 4Ps Sales Process Series
Thanks for listening – let’s go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands