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156. PITCH: How to Present Your Food Business Like a Pro (4Ps Sales Series Part 4 of 5)

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

Release Date: 10/29/2025

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Food Business Marketing - Brand Strategy Tips to Build a Business You Love

As entrepreneurs many of us are quick to offer help—but far slower to ask for it. Can you relate? But why NOT ask people who have been there or have the right tools to help us unlock the next level of success we’re working towards?

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168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy show art 168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

Clint puts Katie in the hot seat to ask a question many food business owners are wondering: what is a brand strategist, anyway?

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167. From Transaction to Tradition: How Food Brands Can Become the Go-To Choice show art 167. From Transaction to Tradition: How Food Brands Can Become the Go-To Choice

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

How food brands earn a place in everyday routines, go-to gifting, and meaningful traditions — and what it really takes to move from a transaction to a trusted, automatic choice.

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166.  Profit, Margins and Cash Flow...OH MY!  A Mini Masterclass in Food Business Financials with Sarah Delevan show art 166. Profit, Margins and Cash Flow...OH MY! A Mini Masterclass in Food Business Financials with Sarah Delevan

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

A mini masterclass in food business finances with Sarah Delevan. We're covering margins, growth scenarios, and why "scale" isn’t a financial strategy.

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Food Business Marketing - Brand Strategy Tips to Build a Business You Love

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164. Curating Holiday Traditions & Year-Round Food Rituals show art 164. Curating Holiday Traditions & Year-Round Food Rituals

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

In this fun episode, Katie & Clint swap stories about holiday traditions—and close with a simple idea about how brands become part of year-round rituals.

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163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact show art 163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!

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Food Business Marketing - Brand Strategy Tips to Build a Business You Love

A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!

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161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward show art 161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.

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160. Are You Using “Expedited Cautiousness”? Smart Growth for Food Brands show art 160. Are You Using “Expedited Cautiousness”? Smart Growth for Food Brands

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.

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More Episodes

What if pitching your food business to a new buyer felt natural instead of nerve-wracking?

We want to help you think differently about pitching. And even if you never enjoy sales quite as much as Clint does, we can help you turn your pitch from a stressful presentation into a confident, brand-aligned conversation that captures the attention of buyers from your "right fit" accounts.

In this episode of the Food Business Marketing Podcast, Katie shares why sales "should" come naturally to her, and Clint walks us through his actual retail pitch deck and what makes buyers say yes.

From how to tell your story to when to stop talking, this conversation between Katie and Clint is full of insights you can apply before your next buyer meeting.

You’ll learn:

  • How to see your pitch as a conversation, not just a presentation.
  • Why preparation and practice are the antidotes to nerves.
  • The value of leading with your story before diving into data.
  • Tips for customizing your pitch to each retailer’s goals.
  • When to say less and sell more by letting buyers lead the next step.

By the end, you’ll know how to show up with cool, confident energy—ready to pitch your food business like a pro.

WHAT NEXT?

1. 💬 Join the Conversation! Tune in to hear the full conversation and then join us in the Real Food Brands Marketing Round Table - a free food business owner community - to share your own lessons and what you need next in your business.

2. 📧 Katie's Friday Newsletter, which includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.

3. 📞 If you're ready to talk about building a memorable and meaningful, cohesive brand, you can Request an Intro Call to discuss ways we can work together.

OTHER LINKS:

Clint's LinkedIn - let him know you listened when you connect!

--> Spotify playlist for this 4Ps Sales Process Series

Thanks for listening – let’s go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands